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  • Added for You - Why You Should Track Your Competition

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    d to asses their capabilities and their place in the market. Once you’ve identified them, you’ll probably want to nominate someone in your organization to gather information and track their activities.

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    While it may seem obvious that competition poses a threat to the success of your business many organizations fail to effectively track their competition within the marketplace.

    This is important for a number of reasons – one (the obvious one) they take possible revenue and secondly they often provide innovations within your marketplace, they expand opportunities and they influence your customers. By doing this competitors constantly force your organization to develop strategies and satisfy customers.

    Who are your competitors?

    Identifying your competitors can be more complicated than you initially think and needs to be tackled in a number of ways. By understanding how your customers make their buying decisions, your competitors are often exposed, once you know their there you’ll need to asses their capabilities and their place in the market. Once you’ve identified them, you’ll probably want to nominate someone in your organization to gather information and track their activities.

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    number of reasons – one (the obvious one) they take possible revenue and secondly they often provide innovations within your marketplace, they expand opportunities and they influence your customers. By doing this competitors constantly force your organization to develop strategies and satisfy customers.

    Who are your competitors?

    Identifying your competitors can be more complicated than you initially think and needs to be tackled in a number of ways. By understanding how your customers make their buying decisions, your competitors are often exposed, once you know their there you’ll need to asses their capabilities and their place in the market. Once you’ve identified them, you’ll probably want to nominate someone in your organization to gather information and track their activities.

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    g this competitors constantly force your organization to develop strategies and satisfy customers.

    Who are your competitors?

    Identifying your competitors can be more complicated than you initially think and needs to be tackled in a number of ways. By understanding how your customers make their buying decisions, your competitors are often exposed, once you know their there you’ll need to asses their capabilities and their place in the market. Once you’ve identified them, you’ll probably want to nominate someone in your organization to gather information and track their activities.

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    han you initially think and needs to be tackled in a number of ways. By understanding how your customers make their buying decisions, your competitors are often exposed, once you know their there you’ll need to asses their capabilities and their place in the market. Once you’ve identified them, you’ll probably want to nominate someone in your organization to gather information and track their activities.

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    d to asses their capabilities and their place in the market. Once you’ve identified them, you’ll probably want to nominate someone in your organization to gather information and track their activities.

    What is the future?

    It’s not just your existing competition that you’ll need to keep your eye on – you’ll also need to keep an eye out future competitors. Tracking these can be arduous – where are they – how do you find them? Future competition can come from a number of places:

    • Market Expansion – Existing companies expanding into your market area

    • Product Expansion – Existing businesses that expand their poduct offering

    • Business Change- Changes to existing enterprises (funding, distribution etc) could make a small competitor a major competitor

    What should you track?

    One of the first things that you should consider tracking is the capabilities of your competitors for example possible capabilities include –their customer base, marketing and dis

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