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  • Added for You - Creativity and Innovation Management: Incubation and Insight

    Absence Makes the Heart Grow Fonder
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    moment when an idea has occurred “out of the blue.” This whole set of terminology and the inherent assumptions are misleading.

    a) Ideas do not occur out of the blue. The mind works on various problems at various cognitive lev

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    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

    There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    Incubation and Insight

    Two of the most common terms in the field of creativity include Eureka! Or Aha! Often these terms are used to describe that moment when an idea has occurred “out of the blue.” This whole set of terminology and the inherent assumptions are misleading.

    a) Ideas do not occur out of the blue. The mind works on various problems at various cognitive leve

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    tivity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    Incubation and Insight

    Two of the most common terms in the field of creativity include Eureka! Or Aha! Often these terms are used to describe that moment when an idea has occurred “out of the blue.” This whole set of terminology and the inherent assumptions are misleading.

    a) Ideas do not occur out of the blue. The mind works on various problems at various cognitive lev

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    Most creativity consultants will focus on “mind bending” or “creativity aptitude” or some such angle during their consultancy. However, this approach is rarely the most effective one.The most useful tool consultants can give clients is a structured and tangible approach to enhanced creati
    esses that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    Incubation and Insight

    Two of the most common terms in the field of creativity include Eureka! Or Aha! Often these terms are used to describe that moment when an idea has occurred “out of the blue.” This whole set of terminology and the inherent assumptions are misleading.

    a) Ideas do not occur out of the blue. The mind works on various problems at various cognitive lev

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    t in developing and commercialising those ideas will not be wasted.

    Incubation and Insight

    Two of the most common terms in the field of creativity include Eureka! Or Aha! Often these terms are used to describe that moment when an idea has occurred “out of the blue.” This whole set of terminology and the inherent assumptions are misleading.

    a) Ideas do not occur out of the blue. The mind works on various problems at various cognitive lev

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    moment when an idea has occurred “out of the blue.” This whole set of terminology and the inherent assumptions are misleading.

    a) Ideas do not occur out of the blue. The mind works on various problems at various cognitive levels. Aha or Eureka is the moment when solutions to problems become conscious. If Newton did discover gravity while sitting under an apple tree, it is because his mind was engaged with the topic of planetary motion and the memes of his times.

    b) The process of allowing the mind to work on various problems is calle incubation. Allowing incubation to take place results in richer solutions than if time pressure were used to elicit responses. But time pressure also has benefits – it increases output thus leading to higher probabilities of quality ideas emerging.

    c) Aha and Eureka are terms that trigger bad thinking. Insight is better.

    These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from

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