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Added for You - Use the Selling Secrets of Top Military Recruiters
The identity statement should allow anyone to understand or recognize your business as you would like them to. Taking this one step further, it should also answer the question – Who Cares? … If you are having trouble with your identity statement, ask your spouse, friend or colleague to tell you what they perceive your business to be. This may help you assess if you have been clear in your description of what you do. (Taken from “The Ultimate Guide to Creating a Thriving Business”, Yvonne Weld, 2007).Simply
“Have you found that your well-being just naturally comes from enjoying a fitness program?”
“Have you found that a fitness program is one of the best ways to increase your sense of well being?”
What you will notice about this particular Military Pattern (and some of the others) is that it is a way of directi
Although daunting at first the benefits and rewards of promoting your products online can easily be distinguished.The overheads of running a business online are considerably reduced as there is no need to have premises to show your products, which in turn means no electricity, heating or general running costs. Also the staffing levels will also be greatly reduced. All you will need to get started is a computer, Internet connection and a good accountant.However you do need to be aware of the problems
WHAT MAKES THEM WORK
Military linguistic patterns are simple in format yet they allow you to place your outcome (making a sale) and deal with objections easily and quickly in a very fluid way. Military recruiters believe in what they are selling. That means, to use these techniques effectively, you must believe in what you are selling. And you must establish rapport. Military recruiters would not be able to do what they do without first establishing rapport. If you know how to do this, great. If not, pick up a book on NLP (Neurolinguistic Programming) or Google my name (Danek S. Kaus) for my articles on rapport. Now its time to examine a few of the Military Patterns.
THE PATTERNS
Have you found …?
You follow this phrase up in the form of a question with whatever your outcome is.
Let’s say you’re selling gym memberships. You might say:
“Have you found that having a fitness program is something that a lot of your friends are committing to?”
“Have you also found that fitness memberships are something your friends are enjoying as well?”
“Have you found that your well-being just naturally comes from enjoying a fitness program?”
“Have you found that a fitness program is one of the best ways to increase your sense of well being?”
What you will notice about this particular Military Pattern (and some of the others) is that it is a way of directin
Along with a business plan, a mission statement is an important tool that will capture the spirit of your business. A mission statement helps to clarify the goals and objectives of your company. In just a sentence or two, the mission statement for your cleaning business will set your business goals, your underlying philosophy, and what special benefits you have to offer to your customers. A good mission statement will reflect that special niche that your cleaning business is catering to and provide a long-range vi
WHAT MAKES THEM WORK
Military linguistic patterns are simple in format yet they allow you to place your outcome (making a sale) and deal with objections easily and quickly in a very fluid way. Military recruiters believe in what they are selling. That means, to use these techniques effectively, you must believe in what you are selling. And you must establish rapport. Military recruiters would not be able to do what they do without first establishing rapport. If you know how to do this, great. If not, pick up a book on NLP (Neurolinguistic Programming) or Google my name (Danek S. Kaus) for my articles on rapport. Now its time to examine a few of the Military Patterns.
THE PATTERNS
Have you found …?
You follow this phrase up in the form of a question with whatever your outcome is.
Let’s say you’re selling gym memberships. You might say:
“Have you found that having a fitness program is something that a lot of your friends are committing to?”
“Have you also found that fitness memberships are something your friends are enjoying as well?”
“Have you found that your well-being just naturally comes from enjoying a fitness program?”
“Have you found that a fitness program is one of the best ways to increase your sense of well being?”
What you will notice about this particular Military Pattern (and some of the others) is that it is a way of directi
As small business owners, we all have at least two things in common when it comes to our companies: Keeping other people’s hands off our personal assets and paying the lowest possible taxes (this usually means having profits taxed on our individual tax returns.) That’s what the S-corporation is all about. While the limited liability company (LLC) is quickly taking its place, S-corporation benefits still do outweigh LLC benefits for many companies. But how do you know it’s right for you? Let’s take a look.W
THE PATTERNS
Have you found …?
You follow this phrase up in the form of a question with whatever your outcome is.
Let’s say you’re selling gym memberships. You might say:
“Have you found that having a fitness program is something that a lot of your friends are committing to?”
“Have you also found that fitness memberships are something your friends are enjoying as well?”
“Have you found that your well-being just naturally comes from enjoying a fitness program?”
“Have you found that a fitness program is one of the best ways to increase your sense of well being?”
What you will notice about this particular Military Pattern (and some of the others) is that it is a way of directi
Business has never been better. Word of mouth finally seems to be spreading, every seat in the restaurant is full, you’ve even hired extra staff. So, what now?If you’re like a lot of small business owners, you’ve been wondering about the benefits of incorporating. But is it really necessary? While things may be going smoothly now, the main reason most people form a legal business entity is to safeguard their personal assets. When you incorporate your business, or form a Limited Liability Company (LLC), you'
THE PATTERNS
Have you found …?
You follow this phrase up in the form of a question with whatever your outcome is.
Let’s say you’re selling gym memberships. You might say:
“Have you found that having a fitness program is something that a lot of your friends are committing to?”
“Have you also found that fitness memberships are something your friends are enjoying as well?”
“Have you found that your well-being just naturally comes from enjoying a fitness program?”
“Have you found that a fitness program is one of the best ways to increase your sense of well being?”
What you will notice about this particular Military Pattern (and some of the others) is that it is a way of directi
In today's competitive world, people no longer have to book items days in advance in order to buy a product. Most items available from a number of competing manufacturers, are offered at similar prices, and may have identical functions and advantages. There are many types of binding machines available in the market for people to choose from. This makes it difficult for people to determine what to buy and from where to buy.From a users point of view the most important question that needs to be answered is th
“Have you found that your well-being just naturally comes from enjoying a fitness program?”
“Have you found that a fitness program is one of the best ways to increase your sense of well being?”
What you will notice about this particular Military Pattern (and some of the others) is that it is a way of directing thought, a way of directing the conversation and directing the other person’s attention toward your outcome of developing excitement in the prospect and closing the sale.
Would it be fair to say …?
This type of question allows you to lead the conversation because you insert your outcome in the form of a question.
If you’re selling gym memberships, you might say:
“Would it be fair to say that a fitness program is the best way to achieve your particular goals for physical fitness?”
“Would it be fair to say that taking the time to use, nurture and develop a fitness program is a very small price to pay to have that ultimate sense of fulfillment?”
Just suppose …
This is a wonderful pattern. As hypnosis shows, when you have someone who is willing to “just suppose” you have them essentially in trance. When they suppose something they are going into a deep trance where anything you are saying is true. Why is it true? Because they are just supposing it is true. Have them just suppose not only your outcome but wonderful feelings that are associated with it. Keep in mind, people are motivated by feelings, not just actions, not just thoughts, but by feelings. Remember, if you develop rapport, if you pay attention, they’re going to tell you the feelings that they want to feel. They’re going to tell you their deepest values and what truly motivates them. You want to tie these feelings to the action they are just supposing.
Examples
Just suppose you became a member of this gym and you were able to get into the best shape of your life.
Just suppose you got so slim that you had to buy a whole ne
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