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Added for You - Six Reasons to K.I.S.S.
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.1. Offer an impressive benefit for the clientIt must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safe
Finding a job can sometimes be difficult work and I know you have a lot of questions to ask but that is what we are here for. In the first part of this article we took a look at three questions that are typically asked for job-search. The second part of this article will be a continuation of the questions.Q. When applying for a position do I include the references with my resume?A. The best plan of attack for this is to not include references with your resume unless they specifically ask for. If an employer ask you for references this typically
“Very often, people confuse simple with simplistic. The nuance is lost on most.”
- Clement Mok, Chief Creative Officer, Sapient
We’ve all heard THIS acronym, K.I.S.S. – Keep it Simple, Stupid! While I prefer, Keep it Splendidly Simple; the point is the same. Make it simple! All of us have heard the phrase. All of us nervously laugh and knowingly nod our heads when we hear it. All too often we don’t follow this sage advice.
We’ve all heard the joke that a consultant is someone who will tell you about how to design, build and sell a watch, when all you wanted to know was the time. We are stereotyped often as people who like to make things more complicated, if for no other reason, than to justify our fee.
While I don’t completely agree with the stereotype, as is usually true with these things, it contains a grain of truth. I believe we can serve both ourselves and our clients better if we remember to keep our proposals, project plans, reports and other services more elegant (defined in my dictionary as, “ingeniously simple and pleasing, or excellent”), or simple. Here are six rea
Last month, my featured article was about creating a “Stop Doing” list. Hopefully, if you followed my suggestion, you now have a list of tasks that you are looking to delegate away. It seems a natural progression that I now disclose a few simple steps that will ensure your foray into delegation is a success.1. Choose the right “delegatee”Review the task and determine what skills are required. Delegation goes much more smoothly if you match the person with the appropriate skill set to the task you have to assign. Now if you don’t have a candidate that has al
We’ve all heard the joke that a consultant is someone who will tell you about how to design, build and sell a watch, when all you wanted to know was the time. We are stereotyped often as people who like to make things more complicated, if for no other reason, than to justify our fee.
While I don’t completely agree with the stereotype, as is usually true with these things, it contains a grain of truth. I believe we can serve both ourselves and our clients better if we remember to keep our proposals, project plans, reports and other services more elegant (defined in my dictionary as, “ingeniously simple and pleasing, or excellent”), or simple. Here are six re
In order to live, we need money. In order to have money, we need jobs. Money makes the world go round. That’s true. But for those who have a hard time looking for employment, here are some tips on how to do so.1. If you have just been fired from your latest job and received your severance package, don’t go on vacation. Employers look at the time you had your previous job to the one that you are doing now. It shows that you are wise and productive when it comes to managing your time.2. Go to job fairs. Chances are there are some in your area and on regular basis.
We’ve all heard the joke that a consultant is someone who will tell you about how to design, build and sell a watch, when all you wanted to know was the time. We are stereotyped often as people who like to make things more complicated, if for no other reason, than to justify our fee.
While I don’t completely agree with the stereotype, as is usually true with these things, it contains a grain of truth. I believe we can serve both ourselves and our clients better if we remember to keep our proposals, project plans, reports and other services more elegant (defined in my dictionary as, “ingeniously simple and pleasing, or excellent”), or simple. Here are six re
Among all the significant areas in graphic design, logo design is considered to be the most crucial, thus making it one of the most challenging jobs to attain perfection. A good logo is unique, functional, follows basic design principles and represents the brand or company. One should always endeavor to get a good logo design that is simple, effective and unlittered. After all a logo is designed with some goal and targeting specific section of the audience. An effective logo should always create an impact on its targeted audience and be able to deliver the intended message in
While I don’t completely agree with the stereotype, as is usually true with these things, it contains a grain of truth. I believe we can serve both ourselves and our clients better if we remember to keep our proposals, project plans, reports and other services more elegant (defined in my dictionary as, “ingeniously simple and pleasing, or excellent”), or simple. Here are six re
Two of my customers happened to meet in my office a few days ago. And, just by chance, they got talking about the problems that they experience when trying to phone their bank.Now I do not want to shame the bank by naming them. The complaints have already been made known so let’s give them a chance to fix the problem. However, the experiences of these people does make interesting reading. Especially if you are considering introducing a call centre system.One of these customers, Brian, wanted to speak to his bank manager urgently. The bank is located about o
1. Simple reduces errors. The more complex something becomes, the easier it is to make mistakes. Want your client to implement your 18-step model? How likely will they be able to successfully navigate each step without errors or frustration? Not very likely. Which is of the following is more likely to succeed? A nine-page booklet of steps to follow in using the new software, or a concise job aid, that gives 80% of the users all the detail they’ll ever need, in a more usable format? (Even if you do need to provide the in-depth handbook, perhaps you need to write the job aid too!) When we design simple, elegant solutions, the error rate drops.
2. Simple is motivating. Simple plans give people confidence that they can succeed. When people understand the four key points in your presentation,
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