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Added for You - 5 Proven Strategies for Filling Your Marketing Funnel
It's amazing to see so many people who are prepared to sacrifice their lives for the sake of their careers.I'm sure you know of someone like that. They get up at the crack of dawn, drag their weary bodies out of the house and head off for another exciting day at work. Ten or twelve hours later they head home totally exhausted with all their energy sapped from their body.They might make the effort to find out how the
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will fin
Recently the Aberdeen Group completed a study on performance management. They found that companies with best-in-class employee performance management systems produce 50 to 70 percent more revenue than those that don’t have a good system. That finding gets my attention.We also know, from earlier studies, that top performers are four times as productive as the weakest performer in an organization.Bob Rogers, the presid
Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:
1. Unique Selling Proposition
2. Attention-grabbing, memorized elevator speech
3. Client attractive website
4. Effective business cards
5. A “full practice mentality”
Now that you have those, you want to implement strategies that will result in clients coming TO YOU rather than you having to chase after them.
1. Brand yourself.
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, you want to brand yourself and remain consistent in that brand.
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will find
Better Business BirthdaysNEWSFLASH Corporate birthday ideas hit rock-bottom.Shocking but TRUE!Although Raphael was not there on his birthday his co-workers got him a cake, blew out the candles...and ate it too!And when he returned...they had another cake.Couldn't miss his "birthday" now, could they?!Yes, Raphael's celebration is like out of the pages of the National E
3. Client attractive website
4. Effective business cards
5. A “full practice mentality”
Now that you have those, you want to implement strategies that will result in clients coming TO YOU rather than you having to chase after them.
1. Brand yourself.
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, you want to brand yourself and remain consistent in that brand.
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will fin
I have been fascinated over the years by the debate, research and discussion about leadership and management. Increasingly there seems to be a focus on the differences between leadership and management and it seems to me that this has developed in part because of deficits in one or the other.Most of us would like to become, or to think of ourselves as, strong leaders. There is something appealing about the idea of creating
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, you want to brand yourself and remain consistent in that brand.
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will fin
When someone comes over the border and is looking for a job, often they go to light manufacturing non-union areas to find work and of course there is always lots to do. Many light fabrication businesses hire the illegal aliens. I have noticed this in Houston, San Antonio, Baton Rouge, El Paso, Phoenix, LA, Memphis, Chicago, Sacramento, San Diego, Miami, Jacksonville and Atlanta. Actually other places too, but this is what comes to
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will fin
In today’s capitalist world where security is one of the utmost concerns, the typical problem facing an individual is financial security. Money-related questions typically asked are: “Where can I keep my money? What is the best way to invest it and make it grow? Who can I borrow money from?” And the answer: a bank – a financial institution dealing with financial concerns.Banks are known to provide financial services, from s
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will find that your clients may begin to niche themselves over time
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A “niche” is any defining feature of a group. It does not need to be the industry they serve or the business they are in as long as you can group them.
3. Keep in touch.
Whether you send an email or printed newsletter or holiday and “just because” cards, find reasons to keep in touch with your target audience.
Offer to speak at their events and let them know whenever you do something new. Ask for their referrals.
4. Create materials that “pull”.
All of your marketing materials should talk about what you can do for your prospects and what you HAVE DONE for your clients – results-based testimonials are great for this.
By showing how you solve problems, you will draw prospects into your funnel rather than always selling and turning them away. You wan to focus on the results and benefits, not the features of your services.
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Related Articles:
Does Your Customer Talk Back To You?
How to Keep a Good Employee: Look, Listen, Learn
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