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Added for You - Exhibitions, Tradeshows And Events - The Single Most Important Ingredient To Your Success
BackgroundFollowing the collapse of the prawn industry in the mid-80’s, an interesting industry slowly emerged in the early 90’s as dynamic and aggressive women entrepreneurs turned their expensive hobby into a multi-million profitable and enjoyable “sunshine” industry. This paved the way to the birth of the Floriculture Industry in the Province of Capiz. From an obscure industry, it grew to become one of the rapidly expanding agri-business sectors in the province today involving more than 5,000 stakeholders, florists, landscape artists, contractors, technologis
Do not under-estimate these two simple steps - by you doing just these two things will have a serious impact on the success of your show.
Setting Objectives…
Your first question should be “Why are we going?”
If you’re in a business-to-business selling situation then you might think you should be exhibiting and your reasons might be to generate
We are living in the Golden Age of Mankind. Not the Dark Ages, not the Middle Ages, not the Classical Age, the Industrial Age, but the Golden Age.What does this mean? Essentially historians have labeled our times as Golden because of the overwhelming possibilities for human beings to become prosperous and live lives of abundance and happiness.Yet despite such possibilities, many still struggle because the are unaware or choose to ignore the laws of financial freedom.Financial independence is simply defined as:The ability to live from the i
The one thing that you must do right now long before the show, is to...
Set Objectives!
There are many things that drive success to your show, but none more so than setting objectives. Without objectives you are down and out before you even get in the ring. Yes they may not sound exciting or urgent but believe me they are incredibly important.
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to portray or products to display; they don’t know, don’t know, don’t know!
Paying good money and then turning up at your event without objectives is like going to war without knowing why and of course you'll never know if you’ve won or lost!
Objectives are not just about what you want to get out of the exhibition or show, they include how you are going to get the results - for example - How are you going to measure your success? Or how will you follow up leads?
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, that the staff are booked, that the transport is laid on, that the products are ready, that the hotels are booked etc) and making sure they don’t miss that critical deadline.
Strategic exhibitors of course focus on all of the above but realise that there are equally (if not more) important tasks that whilst not seeming urgent right now are absolutely critical to the show’s success; these include setting objectives, how to measure their results and how they will follow up leads to name but a few.
So why aren’t more exhibitors strategic? There are many reasons, but in most cases logistic exhibitors fall into one of two categories:
1. Small Business – Who don’t have the time, the knowledge, resources or know how. If this is you, then you need to spend time doing all of the above or think very seriously about not attending at all - It could save you a fortune and a very big headache!
2. Big Business – With fairly typical communication problems. This often develops when the senior management doesn’t communicate what it expects to the organiser (that’s probably you!), who in turn is busy trying to achieve what they think the senior management wants to hear – the result mixed messages and mixed results. If this is you, then you need to start knocking some heads together or at the very least send an email to tie up the loose ends.
Become a Strategic Exhibitor…
Becoming a strategic exhibitor is easy; you just need to do two things to make it happen. Firstly, with the best will in the world, your show will not become a success just by you reading our e-course – you must implement the information and make it happen! Secondly, become a strategic exhibitor, stay focused, follow our system and do everything that is required to make your show a success – not a logistic exhibitor who just does the obvious.
Do not under-estimate these two simple steps - by you doing just these two things will have a serious impact on the success of your show.
Setting Objectives…
Your first question should be “Why are we going?”
If you’re in a business-to-business selling situation then you might think you should be exhibiting and your reasons might be to generate
I've just returned from a 20-day vacation to Yosemite, Sequoia and Kings Canyon National Parks.It's impossible to describe the sheer terror of finally deciding to take more than a week's vacation. Would my business crumble? Would I miss logging on each morning to get my email? Would my clients remember me when I returned?? Would I miss a new business opportunity while I was gone?It all started rather simply: three different opportunities for speaking engagements came up in California, and so close to one another that it seemed silly NOT to go to Califo
Paying good money and then turning up at your event without objectives is like going to war without knowing why and of course you'll never know if you’ve won or lost!
Objectives are not just about what you want to get out of the exhibition or show, they include how you are going to get the results - for example - How are you going to measure your success? Or how will you follow up leads?
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, that the staff are booked, that the transport is laid on, that the products are ready, that the hotels are booked etc) and making sure they don’t miss that critical deadline.
Strategic exhibitors of course focus on all of the above but realise that there are equally (if not more) important tasks that whilst not seeming urgent right now are absolutely critical to the show’s success; these include setting objectives, how to measure their results and how they will follow up leads to name but a few.
So why aren’t more exhibitors strategic? There are many reasons, but in most cases logistic exhibitors fall into one of two categories:
1. Small Business – Who don’t have the time, the knowledge, resources or know how. If this is you, then you need to spend time doing all of the above or think very seriously about not attending at all - It could save you a fortune and a very big headache!
2. Big Business – With fairly typical communication problems. This often develops when the senior management doesn’t communicate what it expects to the organiser (that’s probably you!), who in turn is busy trying to achieve what they think the senior management wants to hear – the result mixed messages and mixed results. If this is you, then you need to start knocking some heads together or at the very least send an email to tie up the loose ends.
Become a Strategic Exhibitor…
Becoming a strategic exhibitor is easy; you just need to do two things to make it happen. Firstly, with the best will in the world, your show will not become a success just by you reading our e-course – you must implement the information and make it happen! Secondly, become a strategic exhibitor, stay focused, follow our system and do everything that is required to make your show a success – not a logistic exhibitor who just does the obvious.
Do not under-estimate these two simple steps - by you doing just these two things will have a serious impact on the success of your show.
Setting Objectives…
Your first question should be “Why are we going?”
If you’re in a business-to-business selling situation then you might think you should be exhibiting and your reasons might be to generate
Discover a simple business model that is generating six to seven figure incomes for many people all across north america.Learn how this simple business model can put you in the drivers seat to be on the other side on the money were millionaires live. After working six years in the healthcare field as a MRI technologist, and working for someone else on a job. I became tired of putting in 80 to 100 hours a week with nothing to show for it at the end of the month. Six months ago, I made a decision to be successful at my own business.I began looking at different bus
Most exhibitors focus on the logistics of the event (for example, ensuring the stand is bought, that the staff are booked, that the transport is laid on, that the products are ready, that the hotels are booked etc) and making sure they don’t miss that critical deadline.
Strategic exhibitors of course focus on all of the above but realise that there are equally (if not more) important tasks that whilst not seeming urgent right now are absolutely critical to the show’s success; these include setting objectives, how to measure their results and how they will follow up leads to name but a few.
So why aren’t more exhibitors strategic? There are many reasons, but in most cases logistic exhibitors fall into one of two categories:
1. Small Business – Who don’t have the time, the knowledge, resources or know how. If this is you, then you need to spend time doing all of the above or think very seriously about not attending at all - It could save you a fortune and a very big headache!
2. Big Business – With fairly typical communication problems. This often develops when the senior management doesn’t communicate what it expects to the organiser (that’s probably you!), who in turn is busy trying to achieve what they think the senior management wants to hear – the result mixed messages and mixed results. If this is you, then you need to start knocking some heads together or at the very least send an email to tie up the loose ends.
Become a Strategic Exhibitor…
Becoming a strategic exhibitor is easy; you just need to do two things to make it happen. Firstly, with the best will in the world, your show will not become a success just by you reading our e-course – you must implement the information and make it happen! Secondly, become a strategic exhibitor, stay focused, follow our system and do everything that is required to make your show a success – not a logistic exhibitor who just does the obvious.
Do not under-estimate these two simple steps - by you doing just these two things will have a serious impact on the success of your show.
Setting Objectives…
Your first question should be “Why are we going?”
If you’re in a business-to-business selling situation then you might think you should be exhibiting and your reasons might be to generate
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a part of your image, too. Many entrepreneurs make the mistake of underpricing. They believe that the only way to attract customers is to have the lowest possible price. But this attitude can damage your business.First of all, when you underprice you won't be adequately compe
2. Big Business – With fairly typical communication problems. This often develops when the senior management doesn’t communicate what it expects to the organiser (that’s probably you!), who in turn is busy trying to achieve what they think the senior management wants to hear – the result mixed messages and mixed results. If this is you, then you need to start knocking some heads together or at the very least send an email to tie up the loose ends.
Become a Strategic Exhibitor…
Becoming a strategic exhibitor is easy; you just need to do two things to make it happen. Firstly, with the best will in the world, your show will not become a success just by you reading our e-course – you must implement the information and make it happen! Secondly, become a strategic exhibitor, stay focused, follow our system and do everything that is required to make your show a success – not a logistic exhibitor who just does the obvious.
Do not under-estimate these two simple steps - by you doing just these two things will have a serious impact on the success of your show.
Setting Objectives…
Your first question should be “Why are we going?”
If you’re in a business-to-business selling situation then you might think you should be exhibiting and your reasons might be to generate
Who would ever thought that in the passage of time, fund raising softwares will be created? In retrospect, it was as easy as handling down an allowance to your children when you send them to school that morning. Now, it has risen up with innovative technology so it will be more faster than ever. This is also in to accommodate donations that will come from different corners of the globe. You cannot expect a particular person who hails from Australia to travel to the United States just to help out the victims of hurricane Katrina. In practical sense, he would either depo
Do not under-estimate these two simple steps - by you doing just these two things will have a serious impact on the success of your show.
Setting Objectives…
Your first question should be “Why are we going?”
If you’re in a business-to-business selling situation then you might think you should be exhibiting and your reasons might be to generate leads, find new customers, or maintain or improve your current customers perceptions of you.
Whilst this is fine in general, you need to get to the very heart of why you (or your organisation) are going and what would “success” actually look like? What would have to happen that would make the event a great one?
By sitting down early and getting these objectives on paper now, will ensure that you (and your colleagues) follow a course to exhibiting success.
How? Simple; keep your objectives continually in the forefront of your mind – every time you make a decision think objectives - the end result will be nothing short of a roaring success
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