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Get Back Your Career Spark!
Recognise and focus on the HighsMaking a list of all of your career achievements no matter how large or small will help you to stay positive and motivated. Stick the list up on a wall so that

ou draft a direct sales letter, or write that award-winning copy for a glitzy brochure, you need to keep that little statement in mind.

Sure, you want to sell 100,000 of your nice, shiny products, bu

Three Simple Steps to Establishing a Goal: The First Step To Successful Fundraising
Creating a logical and realistic goal is the beginning to any successful fundraiser. Goals need to be attainable within a realistic time frame. There are three steps to determining the right goal.

Many businesses bemoan the downturn in sales and ‘lack of customer loyalty’. (One of the terms for these types of consumers is: ‘brand tarts’). They try to pinpoint the source of the problem with expensive consultants or simply throw advertising dollars at the issue, only to end up bewildered (and jaded) when they don’t work. What’s the solution? Believe it or not, the first step may just be to switch radio stations.

One of my first instructors in my marketing course mentioned that we should tune into the WIIFM radio station as our assignment for the week. With no small amount of confusion, we all looked at each other and wondered if our instructor badly needed a holiday.

When our instructor wrote down this acronym, the lights began to go on:

WIIFM = ‘What’s in it for me?’

Every time you draft a direct sales letter, or write that award-winning copy for a glitzy brochure, you need to keep that little statement in mind.

Sure, you want to sell 100,000 of your nice, shiny products, bu

Core Values Are Invaluable
Turnaround managers have to operate under very tough environment. In some instances, he or she has to make bold decisions based on very little information. All decisions will result in consequenc

consultants or simply throw advertising dollars at the issue, only to end up bewildered (and jaded) when they don’t work. What’s the solution? Believe it or not, the first step may just be to switch radio stations.

When our instructor wrote down this acronym, the lights began to go on:

WIIFM = ‘What’s in it for me?’

Every time you draft a direct sales letter, or write that award-winning copy for a glitzy brochure, you need to keep that little statement in mind.

Sure, you want to sell 100,000 of your nice, shiny products, bu

It is Time to Work for Yourself
The workplace in today’s environment is a stressful place. The uncertainty of the economy coupled with your dependence on the decisions of others leaves you in a fragile position. Do you constantly a

stations.

When our instructor wrote down this acronym, the lights began to go on:

WIIFM = ‘What’s in it for me?’

Every time you draft a direct sales letter, or write that award-winning copy for a glitzy brochure, you need to keep that little statement in mind.

Sure, you want to sell 100,000 of your nice, shiny products, bu

Subliminal Advertising: Does It Exist?
As author of a book defending advertising against its many social and economic critics,* here is the one question I am most frequently asked: “What about subliminal advertising?,” to which I typicall

ed at each other and wondered if our instructor badly needed a holiday.

When our instructor wrote down this acronym, the lights began to go on:

WIIFM = ‘What’s in it for me?’

Every time you draft a direct sales letter, or write that award-winning copy for a glitzy brochure, you need to keep that little statement in mind.

Sure, you want to sell 100,000 of your nice, shiny products, bu

Starting Out On A Business Career
Career guidance and counseling can be helpful to choose the right career path because each career requires some special skill sets for success. Similarly, when embarking on a business career, it is i

ou draft a direct sales letter, or write that award-winning copy for a glitzy brochure, you need to keep that little statement in mind.

Sure, you want to sell 100,000 of your nice, shiny products, but what does your consumer want?

Customers who buy boats don’t just want to get from point A to point B.

Home builders don’t sell a house; they sell a lifestyle.

Customers who need a web site don’t (necessarily) want the most technologically advanced site in the world. (Sorry, but this isn’t just an exercise for folio building!) They want a marketing tool that gets results.

As soon as you start picking up on the waves from WIIFM, and creating marketing materials that are attuned to your customer’s needs, the results will be music to your ears.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/24915/added4u-Tune-in-to-WIIFM.html">Tune in to WIIFM</a>

BB link (for phorums):
[url=http://www.added4u.com/article/24915/added4u-Tune-in-to-WIIFM.html]Tune in to WIIFM[/url]

Introduction to branding and Internal branding and tips to internalise the brand.

Where do your priorities start and finish? Are you living your life day to day working for someone else making them rich, and happy. Are you considering working from home but are leary of scams or failure?

Hiring the right person for the right position is not an easy task for companies around the world even in Canada. This can be a painstaking process especially if there are many candidates vying for the position. All the documents submitted by each candidate should be scrutinized to check their authenticity. And their character should be determined by means of a background check as part of employment screening in Canada.

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Added for You - Tune in to WIIFM

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