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Added for You - Evergreen Ads the Six Common Mistakes Found in the Yellow Pages
This article, Job Security in Today's Workplace, is part of AlphaMeasure's compilation, Tales from the Corporate Frontlines. It tells the story of a manager who decides to look for ways to bolster the morale in his company when it crashes after an extensive layoff.
4. Using your address as a headline.
5. No real or compelling message.
6. Way to much white (yellow) space.
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page a
When the wheels of a car are not properly aligned, the performance of the car suffers. The driver may experience the following: Difficult steering Bumpy ride Uneven tire wear Delay in arriving at the destination
Yellow page ads are one of three types of advertising that should, or could be used for any business. Today, we’ll concentrate on the yellow pages. Here are three things (in addition to the cost) you need to be aware of about yellow page advertising:
1. Whatever you put into the ad, you have to live with that decision for a full year.
2. You are not looking for customers/clients. Readers are shoppers and they are looking to fill their needs.
3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.
Here are the six most common mistakes made in yellow page advertising:
1. Letting the sales rep edit, or even write your ad.
2. Following the example of the majority of ads that range from bad to, at best, mediocre.
3. Using your company name as a headline.
4. Using your address as a headline.
5. No real or compelling message.
6. Way to much white (yellow) space.
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page ad
In our fast paced work culture, manned by technology savvy generation in a globally competitive environment, quality and productivity became the battle cry of corporations to stay in business. Though this is not necessarily bad, an equally important ingredient to succeed is
1. Whatever you put into the ad, you have to live with that decision for a full year.
2. You are not looking for customers/clients. Readers are shoppers and they are looking to fill their needs.
3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.
Here are the six most common mistakes made in yellow page advertising:
1. Letting the sales rep edit, or even write your ad.
2. Following the example of the majority of ads that range from bad to, at best, mediocre.
3. Using your company name as a headline.
4. Using your address as a headline.
5. No real or compelling message.
6. Way to much white (yellow) space.
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page a
The first part of this article discussed the necessity to research the company background, the industry competitors and the industry trends before attending a job interview. In this, the second part, we will focus on the preparation required to communicate at an optimum lev
2. You are not looking for customers/clients. Readers are shoppers and they are looking to fill their needs.
3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.
Here are the six most common mistakes made in yellow page advertising:
1. Letting the sales rep edit, or even write your ad.
2. Following the example of the majority of ads that range from bad to, at best, mediocre.
3. Using your company name as a headline.
4. Using your address as a headline.
5. No real or compelling message.
6. Way to much white (yellow) space.
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page a
Selling through online auctions is a great way to earn extra cash or even start a full-time business. When you find your one stop online auction shop that's just right, it can become a very lucrative business. There are many auction websites, but you'll want to find a site
Here are the six most common mistakes made in yellow page advertising:
1. Letting the sales rep edit, or even write your ad.
2. Following the example of the majority of ads that range from bad to, at best, mediocre.
3. Using your company name as a headline.
4. Using your address as a headline.
5. No real or compelling message.
6. Way to much white (yellow) space.
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page a
I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company’s ad. They pay an ad agency to write and produce their commercials. There are so many words at the
4. Using your address as a headline.
5. No real or compelling message.
6. Way to much white (yellow) space.
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page ad is the control for their marketing message. The right message makes the phone ring and gets the ball rolling on building your business. The key is your ad has to be better than everyone else’s. At renewal time, redo your ad using the exercise below or bring in a marketing consultant or copywriter.
How does your Yellow Page ad stack up to the competition? Here’s a quick test. Go to your heading in the yellow pages and look at the display ads. Start with your ad: On a sheet of paper make a list of all the features in your ad; credit cards, hours of operation, address, slogans, directions etc. Now go over all the other ads and put a check mark next to the feature that’s the same as your ad. If you find a new feature add it to your list. Now, look at your list and all the check marks from the other ads. Eye opening isn’t it?
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