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Added for You - Self Storage Security - The Protective Umbrella
If you’re not getting the response you want from your direct mail piece or online sales letter, here are some tips that may help you boost response.Mention the premium offer or free giveaway in your headline.Suppose for example, that you’re an insurance agent selling your services. You might want to offer a free booklet or e book to those people who respond to your ad. Your headline might read something like this, “Free booklet On How to Get Low Cost Healthcare Anywhere in America.”Here are other examples.“Get This Top Secret Privately-Printed Report FREE For Accepting A Risk Free Trial Subscription”“Read Everything You Need To Know About Home Repair. Yours FREE for 7Days!”“Get Your Guide To America’s Greatest Golf Courses Absolutely FREE!”Emphasize the word FREE.You can increase the response by putting the word “FREE” in big print or in capital letters. You can repeat the word “free” several times through
In the traditional self-storage and RV-storage configuration, a fortress-st
The young production manager speaks enthusiastically to the top management team. He has just returned to the plant after attending an inspiring seminar and now he is convinced that they need to do something."We should implement Lean Production and TPM in our plant", he says. "This will make our production more reliable and increase our delivery accuracy".The MD is paying attention but is not yet convinced. He wants to put the ideas to a test."Looks interesting", he says, "Please come back with a good calculation of the Return on Investment so that we can see if it fits into next year's budget."This is where the story might end. How could you possible estimate costs and benefits from such advanced management techniques as TPM and Lean Production? These concepts are known to be difficult to plan in advance, and they require a mind-shift for everybody in the facility.Well, it may be difficult but you have to do the calculation anyway.
Put yourself and your facility under the protective umbrella called "security." Maybe that conjures up pictures of armed guards, guard dogs and razor-wire fencing. Or, perhaps your imagination runs toward the cunning, clandestine, ultra-high-tech tools of the super spies in the movies and on television.
For the self storage industry, the reality of the situation involves the use of proven tools that will strike a good balance between choosing and using appropriate products, and getting a good return on the investment. The tools exist to provide solid security and add tremendous promotional power to your marketing program.
Take Larry Lurker, for example. He's the kind of guy who hangs around trouble. Or maybe he carries it with him wherever he goes. If he's lounging around the boat dock, things disappear--a trolling motor one day, a depth finder the next. Larry knows the guy who can move the merchandise at the flea market.
Control Who Uses Your Property To handle Larry, build a fence. A good layout of your facility with proper fencing cures the problems that come with most casual theft. Once you add automatic, computer-controlled gates, you have the convenience of complete access control without having to have personnel on hand to watch who's coming and going.
In the traditional self-storage and RV-storage configuration, a fortress-sty
To think of riches, when one is in the condition of poverty or lack, requires sustained and concentrated thought; but he who practices this disciplined thinking inevitably becomes rich, and he can have whatever he wants.~Joseph MurphyHow do you seize courage when your whole world is collapsing around you?You do it by picturing the opposite.You ignore what is before you and you focus on what is within you.When you create a dream, you must nourish it. This nourishing has to happen in good times and in bad times.Rather than suspend your belief, suspend the value you place on what you see before you. If for example, you dream of making money in your own business but all you see around you is the harassment and poverty of your circumstances, choose to nourish the inner and take no value from the outer.What appears around you as lack is but the outcome of your past thoughts. Your current thoughts of belief in plenty are the ground
Put yourself and your facility under the protective umbrella called "security." Maybe that conjures up pictures of armed guards, guard dogs and razor-wire fencing. Or, perhaps your imagination runs toward the cunning, clandestine, ultra-high-tech tools of the super spies in the movies and on television.
For the self storage industry, the reality of the situation involves the use of proven tools that will strike a good balance between choosing and using appropriate products, and getting a good return on the investment. The tools exist to provide solid security and add tremendous promotional power to your marketing program.
Take Larry Lurker, for example. He's the kind of guy who hangs around trouble. Or maybe he carries it with him wherever he goes. If he's lounging around the boat dock, things disappear--a trolling motor one day, a depth finder the next. Larry knows the guy who can move the merchandise at the flea market.
Control Who Uses Your Property To handle Larry, build a fence. A good layout of your facility with proper fencing cures the problems that come with most casual theft. Once you add automatic, computer-controlled gates, you have the convenience of complete access control without having to have personnel on hand to watch who's coming and going.
In the traditional self-storage and RV-storage configuration, a fortress-st
All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it’s EVERYWHERE. Some people will drop loads of cash on website design or graphics, but balk at learning the one skill that’s a veritable silver bullet when it comes to boosting income fast – tweaking the copy. Don’t make that mistake. Your business is too important.Here are 5 targeted hot spots any entrepreneur can tweak copy to start raking in the green.Home Page Website CopyYour home page or index page is the most important one on your site for two reasons. First, it's your welcome mat. It explains what the visitor is going to find on your site. Hopefully there's enough information to entice him to stick a
Take Larry Lurker, for example. He's the kind of guy who hangs around trouble. Or maybe he carries it with him wherever he goes. If he's lounging around the boat dock, things disappear--a trolling motor one day, a depth finder the next. Larry knows the guy who can move the merchandise at the flea market.
Control Who Uses Your Property To handle Larry, build a fence. A good layout of your facility with proper fencing cures the problems that come with most casual theft. Once you add automatic, computer-controlled gates, you have the convenience of complete access control without having to have personnel on hand to watch who's coming and going.
In the traditional self-storage and RV-storage configuration, a fortress-st
Every May we celebrate Mother’s Day—a time to tell mothers everywhere how much we love and honor them. In the midst of all the holiday revelry we should take some time to reflect on just what this day represents—the end of nine months of waiting and the passage through birth’s doorway to a new beginning.When I became a mother, this holiday took on a whole new meaning—especially when my daughter graduated from college. Graduation ceremonies at her university were always held on Mother’s Day as a special tribute to the mothers who labored hard right along with each student and who rejoiced to see the ending and new beginnings. I was one of those mothers and 27 years prior to that day, my mother rejoiced on Mother’s Day to see me graduate from the same university.Yes, Mother’s Day creates happy endings and memories; but endings in and of themselves are not always happy occasions. We live in a world of new things. Endings almost always produce longing
Control Who Uses Your Property To handle Larry, build a fence. A good layout of your facility with proper fencing cures the problems that come with most casual theft. Once you add automatic, computer-controlled gates, you have the convenience of complete access control without having to have personnel on hand to watch who's coming and going.
In the traditional self-storage and RV-storage configuration, a fortress-st
Squeeze PagesUsually when potential business associated meet they shake hands, exchange business cards and discuss their businesses. On the internet, however, it is very different. Potential customers can view your website and all your contact information without even meeting you. This is where you may want to use a squeeze page.When someone views your squeeze page it prompts them to leave their contact information behind. If this is not done you may end up losing a lot of profitable business relationships because you do not know the prospects name or know how to contact them. In order to develop that one on one relationship with a prospect a squeeze page is a great solution.In order to get people to leave their information, so you can get to know them, you should offer something of interest. A free e-book is a good choice to offer as a gift for leaving their contact details. People want to know that they are getting something in return for leav
In the traditional self-storage and RV-storage configuration, a fortress-style construction stands as the strongest defense. Put solid buildings all the way around your perimeter. If the parcel does not lend itself to that type of construction, then start planning early for fencing, convenient gated access and egress, and the software package that allows you to control the access. These programs provide for full delinquency control and a completely accurate written report of the access and egress activity at your facility.
The better access-control systems tailored to the storage industry provide other customer-convenience features as well. Offer multiple units under a single billing account and code number. That's especially useful for a boater or RV owner who needs both outside storage for the vehicle and inside storage for other personal goods. Make available multiple code numbers for a single unit, so that family members or friends can share the space. Take advantage of something called "zoning," available in the software. Use additional control points for climate-controlled buildings or separate sections of the facility.
The new Price Storage in Azusa and Valencia Self Storage, both in California, present good examples of mixed-use storage for recreational vehicles, dry storage for boats and inside storage. Both are designed with perimeter buildings offering a natural barrier to the property. Ivan Cohen, owner of the Valencia facility, moved a plan through
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