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    rowing awareness in the business community that customers are unhappy dealing with computerized message delivery systems. Callers tend to perceive interactive voice response systems (IVR), voicemail, and even a standalone answering machine as too formal and not user friendly. Call centers and answering services that feature live phone operators are viewed much more positively by callers, and give companies a more
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    rceive interactive voice response systems (IVR), voicemail, and even a standalone answering machine as too formal and not user friendly. Call centers and answering services that feature live phone operators are viewed much more positively by callers, and give companies a more
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    ll centers and answering services that feature live phone operators are viewed much more positively by callers, and give companies a more personal, caring and relaxed image.

    Inbound calls to any organization generally fall into one or more categories; calls are placed to obtain information, report a problem or error, or ask for assistance. This is different than outbound calls placed by a sales agent with the purpose of selling a product. This practice is known as telemarketing, which entails a different set of methods and requirements for successful operation. Inbound call centers can be expensive to run, but they are invaluable to today’s businesses.

    Companies increasingly outs

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