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Added for You - Marketing - Do People Really Care How Long You've Been in Business?
There are ten fundamental premises that will determine your overall management success. Before we get to the five biggest challenges facing managers I thought I would give you the ten since thet are closely relat
I, for example, always briefly mention to my prospective clients that I've been a writer for over 20 years, since 1985, and I've been involved in many different writing projects from screenwriting to newspaper reporting.
That information usually e
I can confidently say that if you were like me, you would not be wasting the morning sleeping, but would make the most of it by working. Recently, there has been increasing debate about the working hours of Americ
But is that always true? Of course not. For instance, the number of years you’ve been in business is a feature – a fact about the company. Yet prospects care how long you’ve been in business -- and your longevity can help close the sale.
Why?
Because in this world of fleeting connections and instant “YouTube careers,” experience and seniority counts a lot more than you can imagine.
According to a recent NBC poll quoted by the copywriting guru Bob Bly, more than 70% of Americans are losing their trust in business. And as bad as that may sound for most businesses, companies that have been around a long time, with a track record of success, “are suddenly at a tremendous advantage,” says Stephen G. Fossler of Stephen Fossler Company, a printer specializing in corporate anniversary seals.
“Your years of customer satisfaction act to build trust in your company and give people a good reason to do business with you,” Fossler explains.
If you've been long enough in any business, I'd say there is no harm in letting people know about it without going overboard.
I, for example, always briefly mention to my prospective clients that I've been a writer for over 20 years, since 1985, and I've been involved in many different writing projects from screenwriting to newspaper reporting.
That information usually e
Legal interview questions come in all shapes in sizes and local employment laws will dicate which ones are illegal. Typically, the following topics are off limits for interviews and are not considered to be legal
Why?
Because in this world of fleeting connections and instant “YouTube careers,” experience and seniority counts a lot more than you can imagine.
According to a recent NBC poll quoted by the copywriting guru Bob Bly, more than 70% of Americans are losing their trust in business. And as bad as that may sound for most businesses, companies that have been around a long time, with a track record of success, “are suddenly at a tremendous advantage,” says Stephen G. Fossler of Stephen Fossler Company, a printer specializing in corporate anniversary seals.
“Your years of customer satisfaction act to build trust in your company and give people a good reason to do business with you,” Fossler explains.
If you've been long enough in any business, I'd say there is no harm in letting people know about it without going overboard.
I, for example, always briefly mention to my prospective clients that I've been a writer for over 20 years, since 1985, and I've been involved in many different writing projects from screenwriting to newspaper reporting.
That information usually e
Five other peoples joined us for dinner. My wife and I ordered “medium rare.” We were served “well done.” Three others in our group weren’t happy with their dinners as well. I didn’t cross the establishment off my
“Your years of customer satisfaction act to build trust in your company and give people a good reason to do business with you,” Fossler explains.
If you've been long enough in any business, I'd say there is no harm in letting people know about it without going overboard.
I, for example, always briefly mention to my prospective clients that I've been a writer for over 20 years, since 1985, and I've been involved in many different writing projects from screenwriting to newspaper reporting.
That information usually e
Become your customers top-of-mind choice.Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thrive…
“Your years of customer satisfaction act to build trust in your company and give people a good reason to do business with you,” Fossler explains.
If you've been long enough in any business, I'd say there is no harm in letting people know about it without going overboard.
I, for example, always briefly mention to my prospective clients that I've been a writer for over 20 years, since 1985, and I've been involved in many different writing projects from screenwriting to newspaper reporting.
That information usually e
This may seem obvious to the veteran marketer, but you’d be surprised at the number of business owners who disregard the name of their business as a marketing tool. A business name that is short, easy to remember,
I, for example, always briefly mention to my prospective clients that I've been a writer for over 20 years, since 1985, and I've been involved in many different writing projects from screenwriting to newspaper reporting.
That information usually establishes an initial sense of trust and opens up new venues that would probably not be available to me if I were a journeyman writer just fresh off the college.
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