staring out of the window, looking up the hill to the chestnut wood where the bluebells grow and thinking about my own coaching practice. It suddenly dawned on me that I had a clieI know you’re going to hate me for saying this but the first thing you should do is “think about it.” It’s probably sitting right under your nose.

Every time I’ve been looking for the best niche from which to win new business the answer has always been obvious when it eventually emerged. So obvious that I can never believe it took me so long to figure it out.

My thinking now follows a process. I’ve done it a few times, so I thought I’d share my procedure with you.

Nowadays I start my hard thinking by doing a little navel gazing. I look back at all the things I’ve done in my life and ask myself what I was any good at.

This is how I came to write a special Marketing Program for coaches. I’d been staring out of the window, looking up the hill to the chestnut wood where the bluebells grow and thinking about my own coaching practice. It suddenly dawned on me that I had a clien

for the best niche from which to win new business the answer has always been obvious when it eventually emerged. So obvious that I can never believe it took me so long to figure it out.

My thinking now follows a process. I’ve done it a few times, so I thought I’d share my procedure with you.

Nowadays I start my hard thinking by doing a little navel gazing. I look back at all the things I’ve done in my life and ask myself what I was any good at.

This is how I came to write a special Marketing Program for coaches. I’d been staring out of the window, looking up the hill to the chestnut wood where the bluebells grow and thinking about my own coaching practice. It suddenly dawned on me that I had a clie

out.

My thinking now follows a process. I’ve done it a few times, so I thought I’d share my procedure with you.

Nowadays I start my hard thinking by doing a little navel gazing. I look back at all the things I’ve done in my life and ask myself what I was any good at.

This is how I came to write a special Marketing Program for coaches. I’d been staring out of the window, looking up the hill to the chestnut wood where the bluebells grow and thinking about my own coaching practice. It suddenly dawned on me that I had a clie

gazing. I look back at all the things I’ve done in my life and ask myself what I was any good at.

This is how I came to write a special Marketing Program for coaches. I’d been staring out of the window, looking up the hill to the chestnut wood where the bluebells grow and thinking about my own coaching practice. It suddenly dawned on me that I had a clie

staring out of the window, looking up the hill to the chestnut wood where the bluebells grow and thinking about my own coaching practice. It suddenly dawned on me that I had a client list that many would kill for.

Then I asked myself: “how come I’ve got all these good clients when a lot of coaches find it difficult to win enough clients?”

The answer has to be that I am good at marketing my services.

O.K. so why not produce a Marketing Program to help other coaches win new business?

Seems obvious doesn’t it? The key is to look at your own successes. This is something that a lot of people find hard. I suspect that’s because they’re too modest. They tend to under-estimate their own achievements.

Try this test, ask anyone you know: “when did you last give yourself a pat on the back?” The answer from most people will be something like, “I never do that.” What a shame!