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  • Added for You - Small Business Marketing - Should You Toot Your Own Horn?

    Nursing Uniforms - Move Over Whites
    A few decades ago, nurses across the country and around the world wore uniforms. Typically, these professionals were noted for their solid white dresses, starched white caps and white uniform shoes. And all nurses conformed. Whether it was the country
    bottom-line is this ... if it's your business, it's up to YOU to promote it.

    Promotion and sharing the results you get for people is NOT bragging. Here's the difference. Bragging is when you go around telling people how great you are. Promotion is when you let your results speak for you.

    Your Marketing Step

    Si

    Use Your Business Entities to Brand Yourself!
    How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. You can, and must, use the process of setting up and managing your business entities to est
    Someone recently asked me, "How do you learn to feel comfortable tooting your own horn to promote your business?"

    Well, first let me tell you that I too used to suffer from this business-stifling problem (even though at the time I had a job - it STILL had a great big negative impact on me). You can read the article I wrote about it on my website.

    You see, I figured (like so many people do) if I did a great job, people would notice. NOT!

    You have to let people know about your accomplishments. You must let people know why they should hire YOU, over all of their other choices of service providers.

    If you're shy about self-promotion, let me give you a different perspective.

    First, ask yourself the following four questions:

    (1) Am I good at what I do?

    (2) Do I help people?

    (3) Do the people who hire me get good results?

    (4) Do I provide people with good value when they hire me?

    If you can confidently answer "yes" to all four questions, you absolutely should be letting everyone know this. (And, if you can't answer "yes" to these questions, you need to do some work on your business model or services to ensure that you can.)

    If you don't let people know about you, who do you think will?

    Sure, some of your clients may refer you. But the bottom-line is this ... if it's your business, it's up to YOU to promote it.

    Promotion and sharing the results you get for people is NOT bragging. Here's the difference. Bragging is when you go around telling people how great you are. Promotion is when you let your results speak for you.

    Your Marketing Step

    Sit

    Tips On How To Become A Hypnotist
    A hypnotist can be a rewarding and enjoyable career path, and today there are more routes than ever before into the profession. Of course, you might only want to join the legions of enthusiasts practicing hypnosis on their friends and family as a hob
    about it on my website.

    You see, I figured (like so many people do) if I did a great job, people would notice. NOT!

    You have to let people know about your accomplishments. You must let people know why they should hire YOU, over all of their other choices of service providers.

    If you're shy about self-promotion, let me give you a different perspective.

    First, ask yourself the following four questions:

    (1) Am I good at what I do?

    (2) Do I help people?

    (3) Do the people who hire me get good results?

    (4) Do I provide people with good value when they hire me?

    If you can confidently answer "yes" to all four questions, you absolutely should be letting everyone know this. (And, if you can't answer "yes" to these questions, you need to do some work on your business model or services to ensure that you can.)

    If you don't let people know about you, who do you think will?

    Sure, some of your clients may refer you. But the bottom-line is this ... if it's your business, it's up to YOU to promote it.

    Promotion and sharing the results you get for people is NOT bragging. Here's the difference. Bragging is when you go around telling people how great you are. Promotion is when you let your results speak for you.

    Your Marketing Step

    Si

    When Bad Things Happen to Good Customers
    Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. - Donald Porter V.P., British AirwaysMARK is a local celebrity in his city. When his “big sister” and her husband visit, Mark likes to treat th
    , let me give you a different perspective.

    First, ask yourself the following four questions:

    (1) Am I good at what I do?

    (2) Do I help people?

    (3) Do the people who hire me get good results?

    (4) Do I provide people with good value when they hire me?

    If you can confidently answer "yes" to all four questions, you absolutely should be letting everyone know this. (And, if you can't answer "yes" to these questions, you need to do some work on your business model or services to ensure that you can.)

    If you don't let people know about you, who do you think will?

    Sure, some of your clients may refer you. But the bottom-line is this ... if it's your business, it's up to YOU to promote it.

    Promotion and sharing the results you get for people is NOT bragging. Here's the difference. Bragging is when you go around telling people how great you are. Promotion is when you let your results speak for you.

    Your Marketing Step

    Si

    Career Train Wreck
    If you've ever felt like your career was heading for a train wreck and didn't know where to turn, look no further than your own mirror. While you will find there are many people in the industry who will help you once you've succeeded, it's a far cry s
    our questions, you absolutely should be letting everyone know this. (And, if you can't answer "yes" to these questions, you need to do some work on your business model or services to ensure that you can.)

    If you don't let people know about you, who do you think will?

    Sure, some of your clients may refer you. But the bottom-line is this ... if it's your business, it's up to YOU to promote it.

    Promotion and sharing the results you get for people is NOT bragging. Here's the difference. Bragging is when you go around telling people how great you are. Promotion is when you let your results speak for you.

    Your Marketing Step

    Si

    Playing the Wrong Game
    He was concerned with the direction a decision was leaning, Jon said on his voice mail. Could I meet him for lunch in the cafeteria before Friday's meeting to talk it through?As peer managers involved in policy implementation, our departments w
    bottom-line is this ... if it's your business, it's up to YOU to promote it.

    Promotion and sharing the results you get for people is NOT bragging. Here's the difference. Bragging is when you go around telling people how great you are. Promotion is when you let your results speak for you.

    Your Marketing Step

    Sit down and compile your results. Your business "stats" if you will. If you need a little help, read the article I wrote titled "Earning the Right With Stats: 10 Steps to Greatness!" at http://www.10stepmarketing.com

    Then start using your stats in your marketing and sharing them with the world.

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