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Added for You - Niche Marketing Targets the Right Customer
Competent accessories are the forte for setting up any business empire today. And if the tool gives you maximum benefits and least tensions, it is indeed a boon in disguise. Business credit cards with its multifaceted twin benefit system — of simplicity
The question then becomes how can you raise the score of the low ranking customers? Maybe you can raise their prices. Or, how soon can you replace them with customers which better fit you and your business? Why exhaust your
If you follow the process for inventing outlined in my book, Inventing on a Budget and Cashing in on the American Dream, you will be hiring team members either entirely on contingency, or on a part-fee/part-contingency basis.Hiring on contingency
But, this niche market success is dependent on the right mix of customers. So, what does the “best” customer look like? One way to determine which customer/s are best is by creating that I call the “preferred customer profile”. Create a list of the criteria that are most important to you and your business. That list might include:
• proximity to your office or shop
• pays bills on time
• easy to do business with
• future need for your product or service
• profit
• fun relationship
• size of customer
• industry or vertical
Rank your current customers based on these attributes with a raw score of 1-10. Rank the raw scores by importance with a weight of 1-5. Calculate the total score for the customer. Do this ranking for all your customers; this will allow you to create a stacked ranking of your customers from best to worst. When my clients have done this ranking, some of their customers scored very high, while other customers may scored very low.
The question then becomes how can you raise the score of the low ranking customers? Maybe you can raise their prices. Or, how soon can you replace them with customers which better fit you and your business? Why exhaust your
There are times in the corporate world where we may get frustrated with our boss. They may even say things we may agree with, but sometimes they won’t even make sense.The following statements are from memos or emails from some well known national
But, this niche market success is dependent on the right mix of customers. So, what does the “best” customer look like? One way to determine which customer/s are best is by creating that I call the “preferred customer profile”. Create a list of the criteria that are most important to you and your business. That list might include:
• proximity to your office or shop
• pays bills on time
• easy to do business with
• future need for your product or service
• profit
• fun relationship
• size of customer
• industry or vertical
Rank your current customers based on these attributes with a raw score of 1-10. Rank the raw scores by importance with a weight of 1-5. Calculate the total score for the customer. Do this ranking for all your customers; this will allow you to create a stacked ranking of your customers from best to worst. When my clients have done this ranking, some of their customers scored very high, while other customers may scored very low.
The question then becomes how can you raise the score of the low ranking customers? Maybe you can raise their prices. Or, how soon can you replace them with customers which better fit you and your business? Why exhaust your
In a few years time, it will not be surprising if people use the Internet for everything that they need to do. Even now, the virtual world is rapidly providing consumers with every kind of service, from shopping to news, from getting our degrees to land
• proximity to your office or shop
• pays bills on time
• easy to do business with
• future need for your product or service
• profit
• fun relationship
• size of customer
• industry or vertical
Rank your current customers based on these attributes with a raw score of 1-10. Rank the raw scores by importance with a weight of 1-5. Calculate the total score for the customer. Do this ranking for all your customers; this will allow you to create a stacked ranking of your customers from best to worst. When my clients have done this ranking, some of their customers scored very high, while other customers may scored very low.
The question then becomes how can you raise the score of the low ranking customers? Maybe you can raise their prices. Or, how soon can you replace them with customers which better fit you and your business? Why exhaust your
Perfection is what everyone is striving to achieve! Well, perhaps the ones still wanting, but not achieving, success. Perfection is a killer in the business world. Perfection is one of the main reasons companies today have declining numbers, high tur
Rank your current customers based on these attributes with a raw score of 1-10. Rank the raw scores by importance with a weight of 1-5. Calculate the total score for the customer. Do this ranking for all your customers; this will allow you to create a stacked ranking of your customers from best to worst. When my clients have done this ranking, some of their customers scored very high, while other customers may scored very low.
The question then becomes how can you raise the score of the low ranking customers? Maybe you can raise their prices. Or, how soon can you replace them with customers which better fit you and your business? Why exhaust your
Your neighbors or colleagues are making money from paid surveys, and they are happy about it. Well, you can be, too. Paid surveys are knocking on your door – you can find ads about surveys on the specialized survey sites, in pop-up ads, sponsored links
The question then becomes how can you raise the score of the low ranking customers? Maybe you can raise their prices. Or, how soon can you replace them with customers which better fit you and your business? Why exhaust your resources trying to serve customers that don’t pay their bills on time, that are difficult to work with, or don’t fit with your future product plans.
Focus your energies on your high scoring customers. Direct your marketing efforts and new business development on finding new customers that fit your preferred customer profile.
Life is short.
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