Do you feel overwhelmed with information? Paralyzed by inaction?

Maybe your trying too hard. You heard me correctly...trying too hard to market your business.

Why?

There are several reasons you might be trying too hard:

• Lack of focus and determination on the one or two techniques that are actually working and developing those campaigns until you have tested them to maximum results. This lack of focus, usually due to being exposed to the "next big thing" in marketing, is a killer for businesses everywhere.
• You feel that you must market on some sort of "advanced level" to be competitive. You don't, the basics always work, and work well. Most of my coaching clients have businesses that have increased profits drastically just by "going back to the basics" in their marketing approach.
• There is simply too much information out there. Let's face it,
  Who's Watching Your Money? 7 Tips For Hiring The Right Bookkeeper
  While I’m a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think “new” Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it – you will save so much in frustration – just be sure to keep your fingers in the books
  > You heard me correctly...trying too hard to market your business.

  Why?

  There are several reasons you might be trying too hard:

  • Lack of focus and determination on the one or two techniques that are actually working and developing those campaigns until you have tested them to maximum results. This lack of focus, usually due to being exposed to the "next big thing" in marketing, is a killer for businesses everywhere.
  • You feel that you must market on some sort of "advanced level" to be competitive. You don't, the basics always work, and work well. Most of my coaching clients have businesses that have increased profits drastically just by "going back to the basics" in their marketing approach.
  • There is simply too much information out there. Let's face it,
    10 + 1 Strategies to Increase Customer Loyalty
    IntroductionCustomer contact is essential in a fast paced business world. Many professionals and small businesses live off their customer contact but to many it is ad hoc and with too much strategy. Many still find it difficult to set up a strategy that will make life easier for them and better for their clients. The following points will provide and framework and kick start to those wishing to bite the
    the one or two techniques that are actually working and developing those campaigns until you have tested them to maximum results. This lack of focus, usually due to being exposed to the "next big thing" in marketing, is a killer for businesses everywhere.
  • You feel that you must market on some sort of "advanced level" to be competitive. You don't, the basics always work, and work well. Most of my coaching clients have businesses that have increased profits drastically just by "going back to the basics" in their marketing approach.
  • There is simply too much information out there. Let's face it,
    So, Your Customer Has A Complaint - Part 1
    So you are a business owner or a customer service representative and you have a customer who is calling you with a complaint or a problem with your product or service? What should you do about your customer and their call?The first thing to do when your customer calls with a complaint is to stop; that is to defy everything that your brain, your heart, and your emotions tells you to do. Your brain, your heart, and your emot
    is a killer for businesses everywhere.
  • You feel that you must market on some sort of "advanced level" to be competitive. You don't, the basics always work, and work well. Most of my coaching clients have businesses that have increased profits drastically just by "going back to the basics" in their marketing approach.
  • There is simply too much information out there. Let's face it,
    The Value Of A Brand
    Brand name of a product has certain value to a company. How do we value a brand and how does it affect the fair value of a common stock? There is no definite way of doing it since a brand is worth more to some than to other people.Brand is valued in the balance sheet under 'Intangible Assets' or 'Goodwill'.. Each company values their brand differently but they all agree that brand name has certain value.What is the
    clients have businesses that have increased profits drastically just by "going back to the basics" in their marketing approach.
  • There is simply too much information out there. Let's face it, you are exposed to thousands of different messages, bits of information, and the like everyday. We go back to focus here, but from a different perspective...filter your daily intake of information to no more than three to five primary sources per day, period. Use this information to it's best...and if it seems to fail you, simply replace ONE information source at a time that needs replacing. Maintain your three to five primary sources and let the rest be secondary (each magazine counts as one source of information). I use three magazines and two main internet resources as my primary resources.
  Now on to today's marketing secret.

  Keeping with the "trying too hard" theme here...many of my clients started out asking me:

  "Joe, how do I know what marketing technique to use for my market/business/website/etc...?&qu