n leaders? What activities can you pursue and actions can you take that demonstrate worthiness? What is valued in your industry and professional community?

Number Five: I’d find four (one per quarter) places per year to be that will have the most impact in my life and in my business. Those four places to be can be an industry event that you attend, an industry event that you sponsor, a speaking engagement, a charitable event, a community or family event—or any four of your cho

I have a favorite financial radio show--Dave Ramsey. He answers questions by saying, “If I woke up in your shoes, here’s what I would do.” Now I am going to say the same thing to you busy executives that do not have the time to market your business.

Number One thing I’d do if I woke up in your shoes and did not have the time to market my business: I’d fire my less than ideal clients, and replace them only when you find clients that energize and inspire you, and most importantly, clients with whom you do your best work. This is based on marketing guru, Michael Port’s Red Velvet Rope Policy as outlined in his popular books and lectures.

Number Two: I’d do the same with any staffer or individual who saps your energy and your productivity. Fire them and replace them only when you find stellar individuals who bring more to the table than they take away. This method assumes that you understand that in any relationship, both must benefit.

Number Three: I’d hire an independent publicist and provide that person with an overall understanding of my brand—what I’m trying to achieve with my business and where I see it in five years. I’d give the publicist 12 (one per month) ideas for stories and press about my firm that I think will get the attention I deserve while promoting the true core nature of my business. I’d schedule a meeting per month via the internet to review ideas and see progress.

Number Four: I’d find four key steps to building trust and credibility—once you build trust and credibility, business will follow. The four areas can be with your clients, with your staff, with your associates and complementary business contacts and with your community. The action steps can be to find ways that you can interact and impact these groups—while you benefit them, you will benefit yourself and your business. Brainstorm trust and credibility on a daily basis. What makes you trust and believe your chosen leaders? What activities can you pursue and actions can you take that demonstrate worthiness? What is valued in your industry and professional community?

Number Five: I’d find four (one per quarter) places per year to be that will have the most impact in my life and in my business. Those four places to be can be an industry event that you attend, an industry event that you sponsor, a speaking engagement, a charitable event, a community or family event—or any four of your choi

ly, clients with whom you do your best work. This is based on marketing guru, Michael Port’s Red Velvet Rope Policy as outlined in his popular books and lectures.

Number Two: I’d do the same with any staffer or individual who saps your energy and your productivity. Fire them and replace them only when you find stellar individuals who bring more to the table than they take away. This method assumes that you understand that in any relationship, both must benefit.

Number Three: I’d hire an independent publicist and provide that person with an overall understanding of my brand—what I’m trying to achieve with my business and where I see it in five years. I’d give the publicist 12 (one per month) ideas for stories and press about my firm that I think will get the attention I deserve while promoting the true core nature of my business. I’d schedule a meeting per month via the internet to review ideas and see progress.

Number Four: I’d find four key steps to building trust and credibility—once you build trust and credibility, business will follow. The four areas can be with your clients, with your staff, with your associates and complementary business contacts and with your community. The action steps can be to find ways that you can interact and impact these groups—while you benefit them, you will benefit yourself and your business. Brainstorm trust and credibility on a daily basis. What makes you trust and believe your chosen leaders? What activities can you pursue and actions can you take that demonstrate worthiness? What is valued in your industry and professional community?

Number Five: I’d find four (one per quarter) places per year to be that will have the most impact in my life and in my business. Those four places to be can be an industry event that you attend, an industry event that you sponsor, a speaking engagement, a charitable event, a community or family event—or any four of your cho

ree: I’d hire an independent publicist and provide that person with an overall understanding of my brand—what I’m trying to achieve with my business and where I see it in five years. I’d give the publicist 12 (one per month) ideas for stories and press about my firm that I think will get the attention I deserve while promoting the true core nature of my business. I’d schedule a meeting per month via the internet to review ideas and see progress.

Number Four: I’d find four key steps to building trust and credibility—once you build trust and credibility, business will follow. The four areas can be with your clients, with your staff, with your associates and complementary business contacts and with your community. The action steps can be to find ways that you can interact and impact these groups—while you benefit them, you will benefit yourself and your business. Brainstorm trust and credibility on a daily basis. What makes you trust and believe your chosen leaders? What activities can you pursue and actions can you take that demonstrate worthiness? What is valued in your industry and professional community?

Number Five: I’d find four (one per quarter) places per year to be that will have the most impact in my life and in my business. Those four places to be can be an industry event that you attend, an industry event that you sponsor, a speaking engagement, a charitable event, a community or family event—or any four of your cho

steps to building trust and credibility—once you build trust and credibility, business will follow. The four areas can be with your clients, with your staff, with your associates and complementary business contacts and with your community. The action steps can be to find ways that you can interact and impact these groups—while you benefit them, you will benefit yourself and your business. Brainstorm trust and credibility on a daily basis. What makes you trust and believe your chosen leaders? What activities can you pursue and actions can you take that demonstrate worthiness? What is valued in your industry and professional community?

Number Five: I’d find four (one per quarter) places per year to be that will have the most impact in my life and in my business. Those four places to be can be an industry event that you attend, an industry event that you sponsor, a speaking engagement, a charitable event, a community or family event—or any four of your cho

n leaders? What activities can you pursue and actions can you take that demonstrate worthiness? What is valued in your industry and professional community?

Number Five: I’d find four (one per quarter) places per year to be that will have the most impact in my life and in my business. Those four places to be can be an industry event that you attend, an industry event that you sponsor, a speaking engagement, a charitable event, a community or family event—or any four of your choice that will get you visible, contributing and interacting in key places.

Do you see how doing these five things brings meaning to you, your business and your core values? Replacing energy and time sapping activities and people will do wonders for your business and make the time you can spend marketing most valuable.