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    As the U.S. and the global economies move up and down, there is always some talk that arises about concern of a worldwide recession. Let’s acknowledge that we are sometimes over-run by pessimists. When the pessimists start talking up a recession, people start to worry, get scared and begin to develop contingency plans. So what would a strategic thinking professional do to make his o
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    gency plans. So what would a strategic thinking professional do to make his or her business recession resistant? There is one thing that must be crystal clear – you must never stop marketing! If you stop marketing, your business will fail.

    Using a strategic thinking and business coach approach, here is my recommended strategic action plan for recession resistant marketing. 1

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