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Added for You - Business Brochure Writing: Why Strategy is Important
Fired, canned, laid off, let go. Whatever you want to call it, it could happen. Sometimes, people see it coming. Other times, they're caught completely off guard. Either way, the process of surviving the loss of a job is the same, and it takes hard work and resolve to do so.Let goFor most people, their initial reaction to a job loss is shock, followed by anger and feelings of victimization. While these reactions are completely normal, dwelling on them is a mistake. As the old ada
How many colors should this brochure have? Why should it look like that? Will those colors (and their number) tell my story in the best way possible, and not raise doubts in my prospect’s mind? What graphics do I use? Original or clip art? Photos? How many? What tone do I want this brochure to have? Why? How & why will this tone support my message and my call-to-action? What style of writing do I use? Long, flowing sentences or short, active ones? And why? Do the words also convey the tone, support my message and call-to-action?
A helpful hint: It might be good for you to discuss these questions – even brainstorm these questions -- with your marketing copywriter/graphic artist. That way you
June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, “The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them when they see them so it's a great entre into talking about the film”.Not only has A&R Designs worked with the promotion of the Red Doors Movie but they have worked with Tribeca Film Festival for last year’s 2004 festival awa
But there’s a problem. You’re competing in this huge contest—blindfolded. (And you’re the only one who is.)
So there you are, ready to aim at the target. (We hope!) You take an arrow from your quiver. It feels like the right arrow. (You think.) And then place it against the bowstring as you pull back, and shoot. There it flies, landing . . . well, almost to the target. Just a bit short.
You repeat this process for as long as your arrows last. By the laws of chance, you’ll probably hit the target a few times. And also by the laws of chance, once or twice you might even come close to the center. And maybe, just maybe, in a quirk of fate, you might, possibly, hopefully, close-your-eyes-and-click-your-heels-three-times-likely . . . hit a bulls’ eye.
Given your situation, it’s not at all likely that you’ll even come close to winning – let alone claim your piece of the pie.
But that’s exactly what happens when you create your brochure without giving good, serious thought to your strategy.
===============================================================
Take your blindfold off – now!
==============================================================
Before you even commit one word on a legal pad – or one keystroke on your screen – you need to do some thinking and planning about your brochure. You should ask yourself questions such as:
=============================================================
Overall strategy
=============================================================
Why am I creating this brochure? Who is my target audience? What problems do they have? What are they like (what do they read, do in their spare time, etc.) What do I want it to accomplish/what do I want my customers/prospect to do? What problems do I solve for my customers/prospects? Do I have any raving fans who would love to give me testimonials? What benefits to I bring to my customers/prospects? Why should my customers/prospects care? What makes me unique in my line of work, what do I do -- or what is it in the way I do it that no one else does -- that is a big benefit to my customers/prospects?
Write out the answers to those questions. And I do mean “write out the answers.” By writing, not only will you have a record of your thoughts to review and revise, but also it helps, psychologically, to set the course in your mind as well.
Once you’ve written answers to those questions and you’re satisfied, it’s time to go to the next step: begin strategically visualizing what this brochure will look like.
==============================================================
Creation strategy
=============================================================
Write out answers to questions like:
How many colors should this brochure have? Why should it look like that? Will those colors (and their number) tell my story in the best way possible, and not raise doubts in my prospect’s mind? What graphics do I use? Original or clip art? Photos? How many? What tone do I want this brochure to have? Why? How & why will this tone support my message and my call-to-action? What style of writing do I use? Long, flowing sentences or short, active ones? And why? Do the words also convey the tone, support my message and call-to-action?
A helpful hint: It might be good for you to discuss these questions – even brainstorm these questions -- with your marketing copywriter/graphic artist. That way you
Golda Meir, the Russian born Israeli politician once said, “I must govern the clock, not be governed by it.” How very true. This is the perfect example for how a businessman must think. The lesson that this quote teaches is to think differently while still being within the limits of reason. It emphasizes the importance of time and time management. What are some other traits of successful businessmen and what are the steps one must take in order to cultivate your business aptitude? Here are a f
Given your situation, it’s not at all likely that you’ll even come close to winning – let alone claim your piece of the pie.
But that’s exactly what happens when you create your brochure without giving good, serious thought to your strategy.
===============================================================
Take your blindfold off – now!
==============================================================
Before you even commit one word on a legal pad – or one keystroke on your screen – you need to do some thinking and planning about your brochure. You should ask yourself questions such as:
=============================================================
Overall strategy
=============================================================
Why am I creating this brochure? Who is my target audience? What problems do they have? What are they like (what do they read, do in their spare time, etc.) What do I want it to accomplish/what do I want my customers/prospect to do? What problems do I solve for my customers/prospects? Do I have any raving fans who would love to give me testimonials? What benefits to I bring to my customers/prospects? Why should my customers/prospects care? What makes me unique in my line of work, what do I do -- or what is it in the way I do it that no one else does -- that is a big benefit to my customers/prospects?
Write out the answers to those questions. And I do mean “write out the answers.” By writing, not only will you have a record of your thoughts to review and revise, but also it helps, psychologically, to set the course in your mind as well.
Once you’ve written answers to those questions and you’re satisfied, it’s time to go to the next step: begin strategically visualizing what this brochure will look like.
==============================================================
Creation strategy
=============================================================
Write out answers to questions like:
How many colors should this brochure have? Why should it look like that? Will those colors (and their number) tell my story in the best way possible, and not raise doubts in my prospect’s mind? What graphics do I use? Original or clip art? Photos? How many? What tone do I want this brochure to have? Why? How & why will this tone support my message and my call-to-action? What style of writing do I use? Long, flowing sentences or short, active ones? And why? Do the words also convey the tone, support my message and call-to-action?
A helpful hint: It might be good for you to discuss these questions – even brainstorm these questions -- with your marketing copywriter/graphic artist. That way you
If you haven’t looked for a job recently, there are new tactics that hiring professionals are using that you should be aware of before updating your resume.Employers and recruiters increasingly rely on electronic resumes, resume posting boards and job banks to find job candidates. Resumes are either being scanned or input directly into keyword-searchable databases, and accessed when an employer inputs a keyword list of requirements that best describe the position they are seeking to fil
=============================================================
Overall strategy
=============================================================
Why am I creating this brochure? Who is my target audience? What problems do they have? What are they like (what do they read, do in their spare time, etc.) What do I want it to accomplish/what do I want my customers/prospect to do? What problems do I solve for my customers/prospects? Do I have any raving fans who would love to give me testimonials? What benefits to I bring to my customers/prospects? Why should my customers/prospects care? What makes me unique in my line of work, what do I do -- or what is it in the way I do it that no one else does -- that is a big benefit to my customers/prospects?
Write out the answers to those questions. And I do mean “write out the answers.” By writing, not only will you have a record of your thoughts to review and revise, but also it helps, psychologically, to set the course in your mind as well.
Once you’ve written answers to those questions and you’re satisfied, it’s time to go to the next step: begin strategically visualizing what this brochure will look like.
==============================================================
Creation strategy
=============================================================
Write out answers to questions like:
How many colors should this brochure have? Why should it look like that? Will those colors (and their number) tell my story in the best way possible, and not raise doubts in my prospect’s mind? What graphics do I use? Original or clip art? Photos? How many? What tone do I want this brochure to have? Why? How & why will this tone support my message and my call-to-action? What style of writing do I use? Long, flowing sentences or short, active ones? And why? Do the words also convey the tone, support my message and call-to-action?
A helpful hint: It might be good for you to discuss these questions – even brainstorm these questions -- with your marketing copywriter/graphic artist. That way you
Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.While all of the above are equally important in achieving abundant sales, none of them will work at all if you don't target the people that are most likely to buy your products or services. These people are known as your target or niche market.
Write out the answers to those questions. And I do mean “write out the answers.” By writing, not only will you have a record of your thoughts to review and revise, but also it helps, psychologically, to set the course in your mind as well.
Once you’ve written answers to those questions and you’re satisfied, it’s time to go to the next step: begin strategically visualizing what this brochure will look like.
==============================================================
Creation strategy
=============================================================
Write out answers to questions like:
How many colors should this brochure have? Why should it look like that? Will those colors (and their number) tell my story in the best way possible, and not raise doubts in my prospect’s mind? What graphics do I use? Original or clip art? Photos? How many? What tone do I want this brochure to have? Why? How & why will this tone support my message and my call-to-action? What style of writing do I use? Long, flowing sentences or short, active ones? And why? Do the words also convey the tone, support my message and call-to-action?
A helpful hint: It might be good for you to discuss these questions – even brainstorm these questions -- with your marketing copywriter/graphic artist. That way you
In our fast-paced society we all want quick results, delivery now, quick customer service, overnight shipping, etc. Why is that? The reason is simple -- "Time Is Money!"Picture this, a website with class "A" graphics, a beautiful flash menu, video with sound and all the bells & whistles. Now imagine this beautiful website without any physical words at all. How many sales do you think it would make?Rudyard Kipling once said, "Words are, of course, the most powerful drug used by m
How many colors should this brochure have? Why should it look like that? Will those colors (and their number) tell my story in the best way possible, and not raise doubts in my prospect’s mind? What graphics do I use? Original or clip art? Photos? How many? What tone do I want this brochure to have? Why? How & why will this tone support my message and my call-to-action? What style of writing do I use? Long, flowing sentences or short, active ones? And why? Do the words also convey the tone, support my message and call-to-action?
A helpful hint: It might be good for you to discuss these questions – even brainstorm these questions -- with your marketing copywriter/graphic artist. That way you can benefit from their expertise in creating a brochure that will do what you want it to do. They’ll be able to suggest how to make all these elements work together throughout your brochure, so it achieves the results you want.
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