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Added for You - Email Marketing That Works to Attract and Keep Coaching Clients
Whether you are looking for that dream job or are just trying to get a pay raise or promotion, there are 10 things you can do to improve your chances. In general these 10 things fall into 2 categories; the first is building your portfolio and the second is in building your network.While technology is causing rapid change in most industries and for many jobs, it is changing even faster for Information Technology (IT) workers. You may not want to hear this, but as a result of this rapid change, you may need to put in more work and effort than you can squeeze into a 40 hour work week. Are you already putting in long hours? If not, would you be willing to
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them
The Principle of the Entrepreneur: More than ever in the history of western culture, people are looking for ways to be an agent of change. They are therefore becoming more entrepreneurial, committing to carving out new forms of enterprise, sometimes seeking to launch from the comfort of their own home, sometimes from an outside space. The fundamental reason why so many now wish to do so is a new shift in the collective consciousness of humanity. This shift is guiding more people into lives of purpose, fulfillment, and empowerment than ever before in history. Entrepreneurship, then, is not a goal but rather the means to a goal. An
Notice that you simply may need a new, proven plan to attract and keep more clients--an email marketing plan that really works.
What Doesn't Work Well in Email Marketing
-You only send one or two emails in a few months.
-You ask for clients, but don't give anything to them.
-You merely discount your packages-not enticing a sale.
-You don't give your subscribers a reason to choose you.
Four Email Marketing Plans That Work
1. Offer a free taste of your coaching. You need to think about an irresistible offer, one your prospective clients can't refuse. Send them an email that announces a special day where you will take their 10 minute calls to answer a coaching question via the phone. Prepare them to have their agenda ready, even email ahead so you can give it thinking time. Don't make expectations, but give your caller full respect and answer them fully from an educational position.
Results? From my experience on 14 calls, five books sold, and two people became clients.
2. Think email promotion campaign, not just a once or twice shot in the dark. That means send a series of messages to your prospects about two-four weeks apart.
The first one should be no obligation, just a free offer they can easily respond to. Offer your free ezine, a free report-- by autoresponder or request via subject line. Make sure you include the benefits of these in the copy. When they respond, collect their emails and keep them in a file you can send more messages and promotions to. Keep a record what report they wanted so you can be more specific about helping them next.
The second one could be a free how to report related to one of your products or services. Make sure you also include its benefits in the copy. Follow that with a related special offer good for only two weeks. Give them a little marketing blurb with benefits, then give them the link where you offer it at your web site. You can also give them your telephone numbers, or way to order by check or mail order sent to your business address. Even in a high-tech world, many of your clients prefer calling or ordering by mail.
The third one should be a short sales letter that describes your service, includes several testimonials from satisfied clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them
The call-center is theoretically the place with a lot of phones and people sitting next to each other talking at the same time. But does this is a call-center you should dream about? I'd prefer if my phone would ring just few times a day with a very particular questions, focused on my business or better sales-oriented question.There is a lot you can do to cut your call-center expenses. But the first step is to measure them and measure the performance of your call-center. It's a good idea to start with running costs. How much does it cost to run a single seat? What if you will be outsourcing some questions to a more cheaper operator. More over, there are
-You don't give your subscribers a reason to choose you.
Four Email Marketing Plans That Work
1. Offer a free taste of your coaching. You need to think about an irresistible offer, one your prospective clients can't refuse. Send them an email that announces a special day where you will take their 10 minute calls to answer a coaching question via the phone. Prepare them to have their agenda ready, even email ahead so you can give it thinking time. Don't make expectations, but give your caller full respect and answer them fully from an educational position.
Results? From my experience on 14 calls, five books sold, and two people became clients.
2. Think email promotion campaign, not just a once or twice shot in the dark. That means send a series of messages to your prospects about two-four weeks apart.
The first one should be no obligation, just a free offer they can easily respond to. Offer your free ezine, a free report-- by autoresponder or request via subject line. Make sure you include the benefits of these in the copy. When they respond, collect their emails and keep them in a file you can send more messages and promotions to. Keep a record what report they wanted so you can be more specific about helping them next.
The second one could be a free how to report related to one of your products or services. Make sure you also include its benefits in the copy. Follow that with a related special offer good for only two weeks. Give them a little marketing blurb with benefits, then give them the link where you offer it at your web site. You can also give them your telephone numbers, or way to order by check or mail order sent to your business address. Even in a high-tech world, many of your clients prefer calling or ordering by mail.
The third one should be a short sales letter that describes your service, includes several testimonials from satisfied clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them
When you are an employer hiring an employee you want to eliminate any uncertainties regarding the prospective employees background. This includes information about education, driving history, social security verification and criminal history. Pre-employment screening allows an employer the chance to decide if a person applying for a position is trustworthy and capable of handing the position he or she is applying for.In order to do a pre-employment screening the employer needs to get permission from the prospective employee to go ahead with the research necessary to do a background check. This should be in the form of a signed document that the employer
2. Think email promotion campaign, not just a once or twice shot in the dark. That means send a series of messages to your prospects about two-four weeks apart.
The first one should be no obligation, just a free offer they can easily respond to. Offer your free ezine, a free report-- by autoresponder or request via subject line. Make sure you include the benefits of these in the copy. When they respond, collect their emails and keep them in a file you can send more messages and promotions to. Keep a record what report they wanted so you can be more specific about helping them next.
The second one could be a free how to report related to one of your products or services. Make sure you also include its benefits in the copy. Follow that with a related special offer good for only two weeks. Give them a little marketing blurb with benefits, then give them the link where you offer it at your web site. You can also give them your telephone numbers, or way to order by check or mail order sent to your business address. Even in a high-tech world, many of your clients prefer calling or ordering by mail.
The third one should be a short sales letter that describes your service, includes several testimonials from satisfied clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them
For individuals looking for a highly lucrative income stream, owning a franchise can be the perfect jumpstart. Unlike creating a business from scratch, a franchise involves no guesswork, but rather, comes complete with instructions from A-Z so new owners do not have to reinvent the wheel. Franchises also have a success rate that far outnumbers the survival rate for independent businesses.While operating a franchise can yield a far greater return than creating an independent business, and often be up and running within a few months, there are a number of important considerations to be aware of. Following, are 10 tips from Ken Cone
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them
Searching for a legitimate business opportunity takes time and research. There is no business opportunity that you should ever get into that makes unrealistic demands. If there is a sense of urgency, a one time only offer that ends tomorrow, or an extremely reduced price offer, you should know that there is something wrong. There are other things to look for as well.Illegitimate business opportunities try to pressure searching entrepreneurs into making decisions at the spur of the moment. Once they have you on the phone or you visit their website, they won’t let you leave until you make a decision. Everyone in business has a sense of urgency. We all wan
If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.
Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reason to act now.
3. Prepare several lengths of messages for different purposes.
Think very short, short, slightly longer and long messages.
-When you attend a networking meeting you announce yourself in 30-60 seconds. You want your defining statement to say who you are and what you do for that particular audience. "I'm Sandra, and I work with people like yourselves who want to attract more clients now."
- Learn how to write a 5-7 line ad that you can use in ezines and emails. You may want to share or exchange a blurb about your ezine with a related professional.
- Put your defining statement into print for your email signature file. Add to your signature file your contact information plus a free offer to attract your readers to your web site.
-Write a short sales letter about your services for email marketing. First ask questions about where your audience is now. Then add headings and give examples for these:
Specific Outcomes From the Coaching (how you can solve particular challenges) The Value your Clients Receive from your coaching, Main Area of Focus in the Coaching depending on need, What to Expect in the Sessions, and Why You Are the Best Choice for the job.
-Use this same approach with phone inquiries too. The point is to keep your conversation focused on the needs of your potential client.
-Write a longer sales letter about your services for you web site. Use the same headlines as you did for the email sales piece. Take all the time and words you need to educate your web visitors so they can make an appropriate action.
4. In each sales piece be sure to include 3rd party testimonials of how your work has helped individuals get to where they wanted to be.
Now you can stop wasting your time and money sending out messages that no one reads. With a benefit driven headline in each email subject line you get your audience to open the email.
Within your copy, take the educational approach and look professional. Using email marketing takes the approach that you are a professional in business for the long run. When your potential clients keep hearing from you regularly with news they can use, they will think of you when they are ready to take action.
Judy Cullins c. 2007
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