Added for You - Business

Corporate Branding: A High Priority For All Companies
The great gurus of the business world have understood that if you want to communicate a powerful idea, you may do better by a visual representation than by spinning abstract representations. Visual representation of a business and its services is very crucial for gaining an identity and creating a customer base in the market. A successful tool for rep

life time because they dramatised their characters. Academy awards are given for such endeavours. Millions of pounds are paid for such performances. Why? Drama expresses passion, builds belief in us and makes us connect to a feeling of appreciation and wan

Splitting a Brand Design Project Between Two Design Firms
I'm often asked if I could just do either the print side or the website side of a brand design project. And while that's certainly possible, I don't recommend it.Splitting a branding project typically results in a lack of consistency between pieces in your marketing kit. All of your brand materials should have similar design elements. When a pr

Do you remember: ‘I' ll make him an offer he can’t refuse” - From the movie: The Godfather. Why? It was dramatised and in terms of what Don Corleone was trying to say: “Do as I say or I’ll kill you!”, I’m pretty sure you have a good picture in your mind. That’s drama.

Another movie moment everyone remembers is at the end of the academy award winning movie: Gone With The Wind. You are probably saying it right now. Let’s say it together: “Frankly my dear, I don’t give a damn!”. Once again, you remember the experience because it was dramatised. I can can go on and on. “Life is like a box of chocolate, you never know what you gonna get” - The movie, Forrest Gump.

Now tell me, how do you dramatise your own ideas, presentations, discussions, answers, sales pitch, opinions and most importantly yourself. Especially when you need to win over the interest of others.

Actors do it, Performers do it, Musicians do it, Artists do it and it draws people in their millions. Their performances stay with us for a life time because they dramatised their characters. Academy awards are given for such endeavours. Millions of pounds are paid for such performances. Why? Drama expresses passion, builds belief in us and makes us connect to a feeling of appreciation and want

How to Make an Interesting Promotional Postcards
Postcards became one of the most important forms of communication that is widely used at present. Businesses consider them to be one of the top most promotional materials used because you can easily hand them out to your prospects no matter how far they are from you.Postcards are essential tools that can be widely used for advertisements, busin

That’s drama.

Office Space
Many of us work in small cubicles, with nothing to look at but our computer monitors and piles of papers scuttled on our desk. Turning back, we see our colleagues scooped up the same way and facing the other side of the wall. Drab working conditions create stale minds and people get suffocated in their offices. Well, if you are not one of them, you ar

the experience because it was dramatised. I can can go on and on. “Life is like a box of chocolate, you never know what you gonna get” - The movie, Forrest Gump.

Creativity and Innovation Management: Goal Setting
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.Th

ales pitch, opinions and most importantly yourself. Especially when you need to win over the interest of others.

Great Managers Lead Differently
Great managers get repeatable real time results by doing things differently than conventional wisdom. This article defines how great managers use what we know but refuse to practice. This select group of managers walks a different path that often defies the conventional wisdom of current business practices. While others wish for success great managers

If you need that contract, dramatise your ideas. If you want that job offer dramatise your skills and qualifications. If you want to prove your love, dramatise your feelings. If you mean business, dramatise yourself. It works for movie stars and it will surely work for you. Today, be that Drama King or Queen you so want to be.

Quick Scenario - Sales Man and his client:

"Mr Michael, I kid you not! If you don’t sign up today, I will shoot myself! Do you know how much interest you will get on these shares? A whopping 400% with no added risks. The whole office is going bunkers on these shares. In less than 5 minutes, the offer will be gone and you will be biting your nails when you see the real figures tomorrow morning in the financial times. Now I will hold this for another 60 seconds and then I will have to speak to my next best customer. Obviously you know you are my number one customer and I wouldn’t have called you if you were not. Mr Micheal, how close are you to saving up for the Aston

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Businesses today are facing significant challenges and shortages of qualified staff. Finding and keeping good staff is critical.

Have you been the victim of a work from home scam? Don't get mad; get even! Here's a guide on what steps you need to take to ensure that the people who ripped you off are stopped.

Discover three small steps you can take right now to improve your career satisfaction. Hear about what others have done that will inspire you to do what you can do easily to enjoy your career.

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