Added for You - Business

The Cockroach Test
Let me ask you a question? Imagine I would offer you $10 for eating 10 living cockroaches. Would you do it? Now listen, I raise the ante and offer you $100. How does that feel? If you hear me saying "you get $1000 bucks" does that change something? Here is the ultimate offer 1 million dollars for eating 10 living cockroaches right now. What is your feeling

e client does not leave, but contacts you to ask questions, only to discover you were not the right choice for whatever reason (perhaps you are trying to market a service, and the prospective client is looking for a product).

In the first case, you ‘wasted’ money,

Complaining Consumers
The salesman’s job is to be well informed; extremely well informed. For this information is how he earns his bread. At a car dealership the commission over the MSRP on some cars would barely be enough to pay rent. A dealer must fight for every penny of the margin in order to receive the best paycheck. On the other hand, the consumer must also fight for ever

Fancy words are what some clients expect writers have stocked in their mental inventory, and in some cases they are the reason writers are hired. However, above anything else, you should be clear in your brochures, on your websites and any other medium you use to communicate to prospective customers or clients.

Fancy words are best kept for literary works, or can be sparingly used in some types of commercial work. Instead, strive to be clear about your services, your goals, your mission and also your pricing structure. Keep in mind; clarity does not mean “unprofessional” or “poor wording”, it means your prospective clients understand what you are trying to tell them. This sounds like an excessively simple thing, but you would be surprised how many companies confuse the heck out of you! There are two possible scenarios if you fail in the clarity department:

a) The prospective client leaves, desists, does not contact you and is never heard from… the marketing dollars you spend to reach that prospective client are then obviously wasted.

b) The prospective client does not leave, but contacts you to ask questions, only to discover you were not the right choice for whatever reason (perhaps you are trying to market a service, and the prospective client is looking for a product).

In the first case, you ‘wasted’ money, i

Business Process Consulting – Developing the Mindset that Maximizes Business Opportunities
The successful business person is always on the look out for opportunities. The ability to enhance and exploit these business opportunities is a critical skill to master.Shaping our thinking to encompass this ability is essential in our own leadership skills development and is one of the most important qualities of good leadership.If we want

cate to prospective customers or clients.

a) The prospective client leaves, desists, does not contact you and is never heard from… the marketing dollars you spend to reach that prospective client are then obviously wasted.

In the first case, you ‘wasted’ money,

Brand Management: Customer vs. Employee
When it’s all said and done, all you’re truly left with at the end of the day is your company’s brand and what your brand stands for in the minds of both your customers and employees. But do you manage your company brand for the benefit of both constituencies: customers and employees?Most companies that I consult with focus their brand management eff

d; clarity does not mean “unprofessional” or “poor wording”, it means your prospective clients understand what you are trying to tell them. This sounds like an excessively simple thing, but you would be surprised how many companies confuse the heck out of you! There are two possible scenarios if you fail in the clarity department:

a) The prospective client leaves, desists, does not contact you and is never heard from… the marketing dollars you spend to reach that prospective client are then obviously wasted.

In the first case, you ‘wasted’ money,

What Is Customer Relationship Management?
Customer relationship management, or CRM, refers to reliable systems, processes, and procedures that allow companies to better manage customer relationships. It is a corporate level strategy that focuses on creating and maintaining effective communication with its customers. Ideally, a sound CRM strategy should develop an end-to-end process that encompasse

wo possible scenarios if you fail in the clarity department:

a) The prospective client leaves, desists, does not contact you and is never heard from… the marketing dollars you spend to reach that prospective client are then obviously wasted.

In the first case, you ‘wasted’ money,

Case Study - Small Business Branding by Maid in the Shade
Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how two women with an entrepreneurial spirit and dedication can create a successful business with hard work and solid branding. They’ve been in business for almost 20 years now, and have a staff of over 30 people. They consider their branding to be an i

In the first case, you ‘wasted’ money, in the second case you lost time. In any event it is never a waste of time to talk to prospective clients, but only if that client is truly a prospective client and not another business’ prospective client. The question is whether they actually can give you business, are you what they are looking for?

Even if you are doing a great job of writing your own marketing material, have your own marketing staff or cannot afford a big budget campaign, it is always a good idea to at least get some editing done on the existing material. A good copy writer will not just edit, but also offer some helpful advice/minor rewriting that can really sky rocket your response.

If you are in business to make a profit, you should look at which strategies are working and which ones work for other businesses in a similar/same market. For example; if direct mail works wonders for some real estate agents in your district, but you are just spending money without seeing results then there is something wrong with either your distribution, your copy or both.

If you make time to turn

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Keep the needs and preferences of your customers in mind when using interactive voice response.

Don’t you hate having to hit up grandma to sell her a giant nutty fudge bar, just to make a buck for charity? Me too.

Succession planning is not a “nice to have”. It is a necessary part of any organisation's ability to reduce risk, create a proven leadership model, preserve organisational memories, smooth business continuity and improve staff morale. The only readily identifiable reason for an organisation to fail to plan for succession is a lack of appreciation of the risks that not planning brings.

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