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Added for You - Trade Show Giveaways vs. Throwaways - Maximizing Your Trade Show Promotions
Real Estate Seminars - Are These Worth The Investment?
The very term conjures up an image of hundreds and thousands of pounds of investment, millionaire lifestyle, no work and a life of sun and sand. At least that's the image being marketed by the huge number of property seminars currently in the business. The seminars can be under different names : real estate seminars or courses, wealth creation, positive cash flow, passive income. All are preying on the same desire of an average human being to become wealthy. Given what these seminars charge for their courses, at least someone is fulfilling his desire to become wealth
lost on my way to the office!”
The very term conjures up an image of hundreds and thousands of pounds of investment, millionaire lifestyle, no work and a life of sun and sand. At least that's the image being marketed by the huge number of property seminars currently in the business. The seminars can be under different names : real estate seminars or courses, wealth creation, positive cash flow, passive income. All are preying on the same desire of an average human being to become wealthy. Given what these seminars charge for their courses, at least someone is fulfilling his desire to become wealth
Let’s face it. How many of us have used a compass in our life after boy scouts and girl scouts? The landfills are full of them. My point is this: There are items that have a high retention rate that have been around a long time and there is a reason they are the top items bought and sold. They simply WORK.
Let me be a bit more specific. Here are the top selling categories of trade show promotional items and percentage of overall sales.
1) Wearables 29.98%
2) Promotional Pen 10.61%
3) Calendars 7.64%
4) Drink Ware 6.25%
Six Sigma training is beneficial to employees as well as the organization as a whole. However, since Six Sigma training is expensive, many organizations stay away from it. Online training is the best answer to all these problems. It is cost effective and flexible.The aim behind implementing Six Sigma is to design near-perfect business processes, which will boost overall business performance. However, these implementations are not always easy because they often involve the overhaul of whole processes and systems. These process overhauls can cost a lot of money.
Here’s a typical call I get, “I need some trade show giveaways for my next show. Do you have blah blah blah? They are really cute and I saw an exhibitor giving them away last year.”
Just imagine… billions of dollars are wasted every year - Most exhibitors only get a fraction of the return on investment on their trade show promotional products. Why? Because they spend their money on giveaways and not repetitive message senders.
Promotional Products Work
Studies show that 7 out of 10 people who receive promotional gifts at trade shows can recall the name of the company that gave them the product. Sounds great, but that’s not all - not even close. That’s just the tip of the iceberg. While most people would be thrilled at these results, they are missing one simple fact. If your prospect has a “RE-USABLE” product, your company gets seen over, and over and over again. The result? Your cost per impression goes down and your return on investment goes up. Retention is the key to maximizing effectiveness.
Maximizing Your Trade Show Budget
Think about this. Say you spend $1 on 1000 items. If 9 out of 10 get thrown away, only 1 in 10 is reused. Your cost per retention is $10 each and your $1000 got your message re-used by 100 people. But if that $1 item is kept and reused by 5 out of 10 people, your cost per retention is $2 each and you have exposed 500 people on a repetitive basis for $1000. Hmmm, for $1000 if you had the choice of being seen by either 100 people or by 500 people over and over, what would you do?
What’s New?
I love this one. 99% of the time “What’s new?” is code for “What can I buy that no one will ever use.”
Remember the “Carabineer” craze? For 5 years everyone under the sun was selling these things. (You know, the clips that rock climbers use.) Not only was everyone selling them, but then they made 500 variations of the product.
They had Carabineers with compasses, Carabineers with flashlights, with key chains, and clocks built in. They came in plastic, aluminum and steel. And they became available in 90 colors!
Now tell me this. How many people do you know that carry one around on a daily basis? I bet the industry sold 5 billion dollars worth of them. 2 billion at trade shows. Why? Because it was new. The colors were cute. They matched the booth. “Oh it has a compass, this will come in handy if I get lost on my way to the office!”
Let’s face it. How many of us have used a compass in our life after boy scouts and girl scouts? The landfills are full of them. My point is this: There are items that have a high retention rate that have been around a long time and there is a reason they are the top items bought and sold. They simply WORK.
Let me be a bit more specific. Here are the top selling categories of trade show promotional items and percentage of overall sales.
1) Wearables 29.98%
2) Promotional Pen 10.61%
3) Calendars 7.64%
4) Drink Ware 6.25%
All franchised companies must have Territory Limitations to maintain the peace within their systems. Often the unspoken ethics of territory limitations are blurred with mobile, home based or online franchise companies. Territory limitations in fixed site franchises are fairly cut and dry. There is your store, no other stores will be placed in the surrounding area delineated on this map within your franchise agreement. Generally things run pretty smoothly in this case. However as co-branding methods, partnerships and online sales increase as consumer demand for the brthey spend their money on giveaways and not repetitive message senders.
Promotional Products Work
Studies show that 7 out of 10 people who receive promotional gifts at trade shows can recall the name of the company that gave them the product. Sounds great, but that’s not all - not even close. That’s just the tip of the iceberg. While most people would be thrilled at these results, they are missing one simple fact. If your prospect has a “RE-USABLE” product, your company gets seen over, and over and over again. The result? Your cost per impression goes down and your return on investment goes up. Retention is the key to maximizing effectiveness.
Maximizing Your Trade Show Budget
Think about this. Say you spend $1 on 1000 items. If 9 out of 10 get thrown away, only 1 in 10 is reused. Your cost per retention is $10 each and your $1000 got your message re-used by 100 people. But if that $1 item is kept and reused by 5 out of 10 people, your cost per retention is $2 each and you have exposed 500 people on a repetitive basis for $1000. Hmmm, for $1000 if you had the choice of being seen by either 100 people or by 500 people over and over, what would you do?
What’s New?
I love this one. 99% of the time “What’s new?” is code for “What can I buy that no one will ever use.”
Remember the “Carabineer” craze? For 5 years everyone under the sun was selling these things. (You know, the clips that rock climbers use.) Not only was everyone selling them, but then they made 500 variations of the product.
They had Carabineers with compasses, Carabineers with flashlights, with key chains, and clocks built in. They came in plastic, aluminum and steel. And they became available in 90 colors!
Now tell me this. How many people do you know that carry one around on a daily basis? I bet the industry sold 5 billion dollars worth of them. 2 billion at trade shows. Why? Because it was new. The colors were cute. They matched the booth. “Oh it has a compass, this will come in handy if I get lost on my way to the office!”
Let’s face it. How many of us have used a compass in our life after boy scouts and girl scouts? The landfills are full of them. My point is this: There are items that have a high retention rate that have been around a long time and there is a reason they are the top items bought and sold. They simply WORK.
Let me be a bit more specific. Here are the top selling categories of trade show promotional items and percentage of overall sales.
1) Wearables 29.98%
2) Promotional Pen 10.61%
3) Calendars 7.64%
4) Drink Ware 6.25%
You don’t have to be a tech geek to know that Web 2.0 has completely changed the way things work online. If you wise up to these trends, you can easily use them to your advantage. Now, before you start to think that you're going to have to spend all day "friending" people on MySpace and other social networking sites, hold on a minute! This can be done in a time-efficient manner that makes a significant contribution to your business in a way that doesn't overwhelm your schedule.Social networking can in some cases make or break your online business. Taking aYour Trade Show Budget
Think about this. Say you spend $1 on 1000 items. If 9 out of 10 get thrown away, only 1 in 10 is reused. Your cost per retention is $10 each and your $1000 got your message re-used by 100 people. But if that $1 item is kept and reused by 5 out of 10 people, your cost per retention is $2 each and you have exposed 500 people on a repetitive basis for $1000. Hmmm, for $1000 if you had the choice of being seen by either 100 people or by 500 people over and over, what would you do?
What’s New?
I love this one. 99% of the time “What’s new?” is code for “What can I buy that no one will ever use.”
Remember the “Carabineer” craze? For 5 years everyone under the sun was selling these things. (You know, the clips that rock climbers use.) Not only was everyone selling them, but then they made 500 variations of the product.
They had Carabineers with compasses, Carabineers with flashlights, with key chains, and clocks built in. They came in plastic, aluminum and steel. And they became available in 90 colors!
Now tell me this. How many people do you know that carry one around on a daily basis? I bet the industry sold 5 billion dollars worth of them. 2 billion at trade shows. Why? Because it was new. The colors were cute. They matched the booth. “Oh it has a compass, this will come in handy if I get lost on my way to the office!”
Let’s face it. How many of us have used a compass in our life after boy scouts and girl scouts? The landfills are full of them. My point is this: There are items that have a high retention rate that have been around a long time and there is a reason they are the top items bought and sold. They simply WORK.
Let me be a bit more specific. Here are the top selling categories of trade show promotional items and percentage of overall sales.
1) Wearables 29.98%
2) Promotional Pen 10.61%
3) Calendars 7.64%
4) Drink Ware 6.25%
The benefits immigration has historically provided to the America economy and lifestyle has been thoroughly documented. The waves of Irish, Italian, and eastern European’s that swamped Ellis Island during the 19th century brought little more than hope and the drive to discover an opportunity to pursue a better life in the New World. They were ravaged by the historic poverty in their homelands, hungry, illiterate in many cases and did not speak English. And yet, despite these daunting obstacles, these immigrant masses were the forerunner of the diaspora that continues craze? For 5 years everyone under the sun was selling these things. (You know, the clips that rock climbers use.) Not only was everyone selling them, but then they made 500 variations of the product.
They had Carabineers with compasses, Carabineers with flashlights, with key chains, and clocks built in. They came in plastic, aluminum and steel. And they became available in 90 colors!
Now tell me this. How many people do you know that carry one around on a daily basis? I bet the industry sold 5 billion dollars worth of them. 2 billion at trade shows. Why? Because it was new. The colors were cute. They matched the booth. “Oh it has a compass, this will come in handy if I get lost on my way to the office!”
Let’s face it. How many of us have used a compass in our life after boy scouts and girl scouts? The landfills are full of them. My point is this: There are items that have a high retention rate that have been around a long time and there is a reason they are the top items bought and sold. They simply WORK.
Let me be a bit more specific. Here are the top selling categories of trade show promotional items and percentage of overall sales.
1) Wearables 29.98%
2) Promotional Pen 10.61%
3) Calendars 7.64%
4) Drink Ware 6.25%
If you have a public company, or are anticipating taking your company public, the subject of stock support, often ignored, should be a critical part of your corporate planning.It is the foundation for the success of your stock values. This is how you will ensure that your share price is at its highest possible level at the time a buyout or merger offer is made for your company.Growing Your BusinessPrivate companies go public to grow their business. Being a public company makes it easier to access money, the lifeblood of busin lost on my way to the office!”
Let’s face it. How many of us have used a compass in our life after boy scouts and girl scouts? The landfills are full of them. My point is this: There are items that have a high retention rate that have been around a long time and there is a reason they are the top items bought and sold. They simply WORK.
Let me be a bit more specific. Here are the top selling categories of trade show promotional items and percentage of overall sales.
1) Wearables 29.98%
2) Promotional Pen 10.61%
3) Calendars 7.64%
4) Drink Ware 6.25%
5) Desk/Business accessories 5.69%
6) Trade Show Plastic Bags 5.46%
I have probably sold 5 million promotional T shirts in my career. They are the highest retained item in the industry and there is no greater value.
Look around your desk: Mouse pad, paper cube, pens, highlighter, letter opener, carabineer (I’m joking), coffee mug, calendar, ruler.
Look in your house: bag clip, jar opener, refrigerator magnet, coffee mugs, tee shirts, hats.
Get in your prospect’s house, on their desk, in their briefcase, on their backs, and in their drawers. Every day items have the greatest return. Remind them of you products and services and you’ll micro brand them. You’ll never buy a throwaway again and you’ll no longer see the promotional product budget as an expense. You’ll know what the Wise Buyer knows, you bought an asset.
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