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Added for You - How To Avoid 5 Critical Business Card Mistakes, And Have A Card That Means Business!
Here's a comical story to illustrate an important point you will need to understand if you want to build a viable business.One Christmas, several years ago, my family and I decided to pull names. We wrote down three items we wanted ranging in preference on small pieces of paper. The paper was then folded and placed in a box. We each took turns pulling a piece of paper from the box. Each of us would be responsible for buying one really nice gift for one individual.Christmas Day rolled around and I eagerly looked forward to receiving one of my choices. I watched everyone unwrap their gifts: perfume, a 14K gold chain, wool tams.Then it was my turn. I hu
Yet, there are still some people out there who fire up the inkjet and whip up a batch of homebrew cards on that perforated cardstock. (I've settled upon "Perfs" as an unflattering name for these offenders)
The end result is best summed up as amateurish. The printing is faded and, after a dozen pages, starts to streak. The edge
There is a new wave coming at this time, a man from New York has developed a new system for getting Google Adwords Ads For free. This is of course be a huge breakthrough for people trying to market something online. How can you increase web site traffic for free?PPC traffic is the best traffic you can get. Basically, you can offer anything, find the best keywords, bid an amount of money for each keyword, this will affect how you rank and your ad is out there. Of course, an ad on top of the page will attract much more visitors than an ad on page 7. People rarely browse through more than 1 or 2 pages when they've done a search.This method of how to
1. The Technicolor Dreamcard
When it comes time to print a business card, you'll find there's very little reason not to make use of a full-color printing process. That means every color of the rainbow can be captured on your business card. But, please, oh please, don't be tempted.
A good design uses a limited color palette (or color scheme) most commonly focusing on just two colors. It's not unusual to use a third accent color. However, any more than that and you're approaching the danger zone.
Avoid having your card looking like a fruit-cocktail explosion by focusing on a few key colors. Suit them to your business. Choosing warm, low-key colors creates a "sense of home" for a real estate company, while bright, energetic colors better suit an adventure travel agency.
"Full color printing" is not an invitation to get your money's worth!
2. The Ransom Note
When your computer comes with hundreds of wild and crazy fonts, it can be tempting to have some wild and crazy fun when writing up your business card. It ends up looking like a ransom note, with a different font for each word.
Similar to limiting your colors, you should use restraint when choosing fonts, or typefaces, for your card. Follow the basic rule of using one font for key elements, like headlines or your name, and another font for the detailed information.
If you do use more than one font, it's usually best to use two that share similar properties. Serif is a term that refers to the small lines at the end of some letters. The most common serif font is Time New Roman. Compare THIS with THAT and you'll see the extra little bits. Moving on... a good rule of thumb is to stick with either serif fonts, or sans-serif fonts for one design. Try not to mix and match.
Keep things simple. The more simple it is, the less chance for ugly mistakes!
3. Tear Along The Dotted Line
Since the internet came along, it's tough to be in the printing business. Prices have plummeted thanks to increased competition. I can get business cards delivered from Taiwan cheaper than I can get them down the block. (That's a fact... I've done it! ) There is no excuse not to have your business cards professionally printed.
Yet, there are still some people out there who fire up the inkjet and whip up a batch of homebrew cards on that perforated cardstock. (I've settled upon "Perfs" as an unflattering name for these offenders)
The end result is best summed up as amateurish. The printing is faded and, after a dozen pages, starts to streak. The edges
Recently, we hear of companies laying-off employees at the mere anticipation of a market slow-down. Conversely, many employees have become so aggressive in promoting their careers that they "hop" from one company to another at nearly the speed of a video game.The concept of commitment almost seems old fashioned. Ironically, companies want to benefit from the lower turnover and higher performance of committed employees. At the same time, employees search for companies that are willing to be more committed to them (i.e., organizations who are more sensitive to their needs and who won't lay them off during economic slumps).Whether your company is 5 employees or 500,0
A good design uses a limited color palette (or color scheme) most commonly focusing on just two colors. It's not unusual to use a third accent color. However, any more than that and you're approaching the danger zone.
Avoid having your card looking like a fruit-cocktail explosion by focusing on a few key colors. Suit them to your business. Choosing warm, low-key colors creates a "sense of home" for a real estate company, while bright, energetic colors better suit an adventure travel agency.
"Full color printing" is not an invitation to get your money's worth!
2. The Ransom Note
When your computer comes with hundreds of wild and crazy fonts, it can be tempting to have some wild and crazy fun when writing up your business card. It ends up looking like a ransom note, with a different font for each word.
Similar to limiting your colors, you should use restraint when choosing fonts, or typefaces, for your card. Follow the basic rule of using one font for key elements, like headlines or your name, and another font for the detailed information.
If you do use more than one font, it's usually best to use two that share similar properties. Serif is a term that refers to the small lines at the end of some letters. The most common serif font is Time New Roman. Compare THIS with THAT and you'll see the extra little bits. Moving on... a good rule of thumb is to stick with either serif fonts, or sans-serif fonts for one design. Try not to mix and match.
Keep things simple. The more simple it is, the less chance for ugly mistakes!
3. Tear Along The Dotted Line
Since the internet came along, it's tough to be in the printing business. Prices have plummeted thanks to increased competition. I can get business cards delivered from Taiwan cheaper than I can get them down the block. (That's a fact... I've done it! ) There is no excuse not to have your business cards professionally printed.
Yet, there are still some people out there who fire up the inkjet and whip up a batch of homebrew cards on that perforated cardstock. (I've settled upon "Perfs" as an unflattering name for these offenders)
The end result is best summed up as amateurish. The printing is faded and, after a dozen pages, starts to streak. The edge
When you’re about to open your doors for business and you need materials to promote it, where do you start? Brochure? Website? Direct marketing package? Postcards?One of my teachers, Master Copywriter Lorrie Morgan-Ferrero of Red Hot Copy, says the best place to start is to write a sales letter.Why?To produce an effective sales letter, you have analyze every aspect of your product or service. This means researching and scrutinizing your target market, getting inside their heads and figuring out what makes them tick, understanding the doubts that might stop them in their tracks and prevent them from hiring you or buying your product. It forces you to nail do
2. The Ransom Note
When your computer comes with hundreds of wild and crazy fonts, it can be tempting to have some wild and crazy fun when writing up your business card. It ends up looking like a ransom note, with a different font for each word.
Similar to limiting your colors, you should use restraint when choosing fonts, or typefaces, for your card. Follow the basic rule of using one font for key elements, like headlines or your name, and another font for the detailed information.
If you do use more than one font, it's usually best to use two that share similar properties. Serif is a term that refers to the small lines at the end of some letters. The most common serif font is Time New Roman. Compare THIS with THAT and you'll see the extra little bits. Moving on... a good rule of thumb is to stick with either serif fonts, or sans-serif fonts for one design. Try not to mix and match.
Keep things simple. The more simple it is, the less chance for ugly mistakes!
3. Tear Along The Dotted Line
Since the internet came along, it's tough to be in the printing business. Prices have plummeted thanks to increased competition. I can get business cards delivered from Taiwan cheaper than I can get them down the block. (That's a fact... I've done it! ) There is no excuse not to have your business cards professionally printed.
Yet, there are still some people out there who fire up the inkjet and whip up a batch of homebrew cards on that perforated cardstock. (I've settled upon "Perfs" as an unflattering name for these offenders)
The end result is best summed up as amateurish. The printing is faded and, after a dozen pages, starts to streak. The edge
It's a balloon!Well, it's an advertising helium balloon, to be more precise. That's right, more and more creative means are added to expand non-traditional advertising, and the latest addition is advertising helium balloons. To be figuratively, as well as literally be above the competition, these advertising helium balloons are the best choice.It wins above the other means of non traditional advertising because of its novelty, attractiveness, mobility and price.A cut above the restImagine this: you and perhaps one or two, or maybe 10 other establishments are along a road. How do you get passers by notice you and stop? That's easy. While your competit
Keep things simple. The more simple it is, the less chance for ugly mistakes!
3. Tear Along The Dotted Line
Since the internet came along, it's tough to be in the printing business. Prices have plummeted thanks to increased competition. I can get business cards delivered from Taiwan cheaper than I can get them down the block. (That's a fact... I've done it! ) There is no excuse not to have your business cards professionally printed.
Yet, there are still some people out there who fire up the inkjet and whip up a batch of homebrew cards on that perforated cardstock. (I've settled upon "Perfs" as an unflattering name for these offenders)
The end result is best summed up as amateurish. The printing is faded and, after a dozen pages, starts to streak. The edge
How to get published is the foremost issue that one should have to cope with when printing a book. It is said to be the most essential thing that you should think about in book printing. For some people book printing is an effortless task. But in reality it isn’t. It is a complicated process especially for a first-time publisher. It is a challenging job that you should face if you really want to have your book be read by your target market.Ideally, if you want to be sure about the result of your book printing project, you must look for a reliable printer who will handle your project. There are several book printers on hand. It is recommended that you go for the printer t
Yet, there are still some people out there who fire up the inkjet and whip up a batch of homebrew cards on that perforated cardstock. (I've settled upon "Perfs" as an unflattering name for these offenders)
The end result is best summed up as amateurish. The printing is faded and, after a dozen pages, starts to streak. The edges are fuzzy from being torn, and the paper is thin and flimsy.
If you can't invest fifty bucks in having cards printed up, then you likely don't have any reason to get business cards in the first place. The professional result will be thick, glossy, beautiful, and appropriately portray you as a serious business.
Don't skimp out when it's oh so affordable.
4. Mystery Meat
A well designed card presents it's information gracefully. However, no amount of design can make up for missing information. A common mistake on business cards is to completely overlook the fact that other people don't know what you do for a living. Sure, you will tell them when you hand it over, but that's no help when they discover your business card the week after the party.
Your card should succinctly convey what it is you can do for your customer.
A business card is no place to be shy, or subtle. Spell out the answer to "What can you do for me?" and your card will actually get results. Avoid catchy slogans that don't actually say anything important. Instead, write something that summarizes your business in a meaningful way. Key distinction... meaningful to other people... not just to you!
The nicest design in the world won't keep your business card from the trash if it's meaningless.
5. All I'm Askin'...
Here we are, at that critical step that transcends both the design of your card, and the information written upon it. You must treat your card with respect. The Japanese culture has this one nailed, as they treat a business card as if it was an extension of the person itself. Now, you can't expect other people to respect your business card, but you darn well better!
Don't toss somebody a business card that's been rolling around your wallet for months, with broken corners and a slight pressed-in curve. Treat your business card with the seriousness and respect that you think your business deserves, and you will see it returned to you. Carry your business cards in an executive style card case. Hand it to your prospect as if it was a freshly minted thousand dollar bill.
It's up to you to demand respect, and presented your well designed business card in a thoughtful manner will put the icing on the cake.
Avoiding these five crucial mistakes will get you off on the right foot, and let your business card do what
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