d finally your highest priced services and products at the bottom of the funnel.

Here’s what you do to implement this marketing funnel strategy:

First, get lots of prospects in the funne

A basic marketing concept that can have a huge impact on your profitability and the success of your business is ‘The Marketing Funnel’.

Many service professionals struggle with converting prospects directly into high paying clients. They make the mistake of trying to sell their high-end services without first developing a relationship with potential clients. The second mistake they make is to offer only a high priced service without any lower priced options.

Marketing experts suggest that we provide an opportunity for people to experience our services and expertise at different price points. The theory behind the marketing and sales funnel - sometimes called a pipeline – is that we offer something free at the top end of the marketing funnel, then a mid-priced option, and finally your highest priced services and products at the bottom of the funnel.

Here’s what you do to implement this marketing funnel strategy:

First, get lots of prospects in the funne

pects directly into high paying clients. They make the mistake of trying to sell their high-end services without first developing a relationship with potential clients. The second mistake they make is to offer only a high priced service without any lower priced options.

Marketing experts suggest that we provide an opportunity for people to experience our services and expertise at different price points. The theory behind the marketing and sales funnel - sometimes called a pipeline – is that we offer something free at the top end of the marketing funnel, then a mid-priced option, and finally your highest priced services and products at the bottom of the funnel.

Here’s what you do to implement this marketing funnel strategy:

First, get lots of prospects in the funne

is to offer only a high priced service without any lower priced options.

Marketing experts suggest that we provide an opportunity for people to experience our services and expertise at different price points. The theory behind the marketing and sales funnel - sometimes called a pipeline – is that we offer something free at the top end of the marketing funnel, then a mid-priced option, and finally your highest priced services and products at the bottom of the funnel.

Here’s what you do to implement this marketing funnel strategy:

First, get lots of prospects in the funne

nt price points. The theory behind the marketing and sales funnel - sometimes called a pipeline – is that we offer something free at the top end of the marketing funnel, then a mid-priced option, and finally your highest priced services and products at the bottom of the funnel.

Here’s what you do to implement this marketing funnel strategy:

First, get lots of prospects in the funne

d finally your highest priced services and products at the bottom of the funnel.

Here’s what you do to implement this marketing funnel strategy:

First, get lots of prospects in the funnel.

If you picture your funnel with the wide end at the top and the narrow end at the bottom, you want lots of prospects at the top of your funnel.

You need to first ‘cast a wide net’ by spreading your message to as many people in your target audience as possible. This would include prospects, current clients and former clients. You want to target your message so that mostly ideal prospects enter the top end of the funnel.

A great way to do this is by offering something for free or extremely low cost, such as an article, an ezine, special report, ecourse, audio download, a talk or a teleclass The purpose is to entice them to allow you to add them to your database and contact them again. This introduces you to prospects and provides an opportunity for you to demonst