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Added for You - 5 Secrets to Compelling Headlines: The Fish of 10,000 Casts
When the once-successful, top-flight executive loses momentum and no longer performs to potential, the questions to be asked are "Why?" and "What now?" As the once-effective manager begins to flounder or derail, these very same questions must be considered.Statistics show that a full third of senior executives ultimately fail. Often the unseen causes stem from psychological blind spots, areas of weakness tha
Muskies don’t just bite at anything you throw at them – they take work. Whi
If you have been on eBay lately you may have discovered the large number of pieces of toast for sale that "miraculously" bear the image of everyone from Jesus to Michael Jackson. This phenomenon is not new. Over the years, late night comedians have had guests with presidential potato chip portraits and vegetables shaped like Buddha. If you think about it, haven’t we all seen a little bit more than the obvious in our
Over the course of my lifetime, I am pretty sure I’ve reeled in just about every type of freshwater fish available in our northern lakes – except one. The Musky.
Walleye and bass and northern pike – all day long. Sunfish and crappie and bluegill – no problem. But muskies? Not one.
I’ve had what is referred to in fishing parlance as “a follow” – where you look down at your lure as you reel it toward the boat just in time to catch a splash and hear the water ripple as a giant musky is tempted by your lure – only to turn and swim away at the last minute. But I’ve never reeled one in.
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But you wouldn’t want to eat one.
Muskies don’t just bite at anything you throw at them – they take work. Whil
Copyright 2005 Wayne McDonaldPractically every business article I come across talks about number crunching. Everything is broken down into ROI (rate of return), the value of each customer and the number of customers per month.Unfortunately, the most important factor left out of all these formulas is you --- the business person. If you have a poverty mentality or a fear of not having enough, then you wil
Over the course of my lifetime, I am pretty sure I’ve reeled in just about every type of freshwater fish available in our northern lakes – except one. The Musky.
Walleye and bass and northern pike – all day long. Sunfish and crappie and bluegill – no problem. But muskies? Not one.
I’ve had what is referred to in fishing parlance as “a follow” – where you look down at your lure as you reel it toward the boat just in time to catch a splash and hear the water ripple as a giant musky is tempted by your lure – only to turn and swim away at the last minute. But I’ve never reeled one in.
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But you wouldn’t want to eat one.
Muskies don’t just bite at anything you throw at them – they take work. Whi
When a well intentioned project has failed or hit a few bumps in the road, one of the oft-cited reasons for the failure is leadership. There are thousands of books on leadership and what makes great or poor leaders, all penned by someone smarter than I, so rather than investigate what kind of leader should be captaining your ship, let’s investigate which internal organization should be leading your projects./p>
Walleye and bass and northern pike – all day long. Sunfish and crappie and bluegill – no problem. But muskies? Not one.
I’ve had what is referred to in fishing parlance as “a follow” – where you look down at your lure as you reel it toward the boat just in time to catch a splash and hear the water ripple as a giant musky is tempted by your lure – only to turn and swim away at the last minute. But I’ve never reeled one in.
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But you wouldn’t want to eat one.
Muskies don’t just bite at anything you throw at them – they take work. Whi
A corporate kit is a file generally enclosing important items for the regular maintenance and administration of a company. It is basically a folder that holds trial stock certificates, register, rules, and corporate notes.Corporate kits are enormous revenue generators for a lot of online incorporation services. According to Federal government rules, each corporation should keep a current record of its meetings
Muskies are a sport fish – they can grow to be huge – the world record muskie, caught in Hayward, Wisconsin, was 63-1/2” long and weighed 69 lbs. – and just in case you aren’t into fishing - that’s a big freshwater fish. But you wouldn’t want to eat one.
Muskies don’t just bite at anything you throw at them – they take work. Whi
Successful business operations depend more and more on the professional management. It is not enough to simply produce a product; the company must produce it effectively and try to minimize the costs as much as possible.What a manager does and how it is done can be categorized by Henri Fayol's four functions of management: Planning, Organizing, Leading and Controlling. Through these functions managers can be
Muskies don’t just bite at anything you throw at them – they take work. While you can go out and catch walleye with little effort, the musky is the fish of 10,000 casts. If you haven’t put in your time on the water, you won’t catch one. Muskies take sweat equity.
Advertising headlines are a lot like the elusive musky. While writing body copy comes fairly easily, the most important element of your ad or direct mail piece – the headline – takes hard work. You’ve got to put your time in “on the water” to nail one – and even the experts consistently write over 100 unique headlines for each promotion before they settle on the most compelling choice.
Fortunately – just like fishing pros use all sorts of “special tricks” to improve their musky-catching odds – copywriters use secrets of their own to consistently craft powerful, arresting headlines.
That said, here are 5 secrets you can use immediately to improve your headlines and improve your odds of reeling in your prospect:
1. Keep it Simple! The best headlines are difficult to write because you must eliminate every unnecessary word
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