"The Lexus & The Lemon Tree," the author, Thomas L. Freidman, recalls being in Japan, attending a major Lexus corporate event and riding on a new high speed train.

While riding on the train, he read a newspaper, which reported on a small incident in an ages old, petty feud between Palestinians and Israelis over ownership of just one lemon tree.

Absurdly enough, we live in a world where some invest their time and talent in the high quality, highly automated, exquisite cars--while others waste their time in petty, unresolved squabbles over a single tree.

Business people of all nations need to focus on the large Lexus-size opportunities rather than the limited lemon tree feuds.

Position your business globally. "Think Big. Live Large," says "The Donald" (Trump).

Determine your business global position now--and where you will take it in the next three yea

The U. S. Department of Defense (DOD) owns and operates the Global Positioning System (GPS), including 24 satellites, each orbiting the earth every 12 hours.

GPS, a navigational system, computes the position and velocity of things in a highly detailed, three dimensional way. The GPS costs $400 million annually, and it is essential for our national defense.

Civilian GPS usage is increasing rapidly. For example, many newer cars and boats have GPS navigation systems to show where you are, where you want to go, and how to get there.

There are hand held GPS devices, too, priced around $100.

Let’s apply this GPS principle—positioning--to your business and the businesses of your clients in their markets.

How broad are your—and their---present markets? Local, regional, national, international or global?

What are your Business Plan goals and those of your clients? In what direction, and at what velocity, are you--and your clients-- moving toward attaining your 21st Century business goals? And how are you getting there (strategies and tactics)?

In most cases, a business should be moving toward a global positioning. Why limit your business to a neighborhood, town or city, region or just one nation? In the 21st Century, that’s neither necessary nor desirable.

21st Century global tools, in addition to GPS, are at your fingertips to operate a global business from one place. These tools are:

1. World phones. You have one wireless phone, one phone number, one bill to pay. With a world phone, you can talk to people in 140 countries. World phones are very helpful for international travelers.

2. VOIP phone service over the Internet. You can make free calls from your computer to other computers on the Internet.

You call people offline from your computer, but that’s not free. There is a modest fee structure for this.

3. The Internet itself. With email, and with Internet Messenger (IM), you can communicate to around the world in just a few seconds.

People can find your business website anywhere in the world 24/7. And with an online store, you can sell from your website to almost anyone, anywhere, 24/7.

Everything moves and happens much faster in the 21st Century. Now is not a time for dithering slowpokes, indecisively whiny people, and those clinging to, and living in, the past (specifically, the 20th Century).

Brian Tracy says that knowledge doubles and triples every two to three years. If you don't keep on learning, you will know less and less of total available knowledge, simply be learning nothing new, as each new day dawns.

"The global society demands the latest information anytime, anywhere, using any device. Mobility is the key," says Stratton Sclavos, CEO, VeriSign.

That's why, for example, email and Instant Messaging (IM) are so important today.

Yet some snoozing people ignorantly and erroneously claim that everything is just the same as 100 years ago.

As an example, many chambers of commerce focus only on the local market, asking members to support the chamber with membership fees and volunteer work.

In return, local members meet and contact other local members, doing local business together. However, doing business globally--or even outside the local area--typically is not part of their business tunnel vision.

What a shame that tradition, provincialism and/or xenophobia (fear of foreigners), and myopia limit or impede great global business possibilities.

In the book "The Lexus & The Lemon Tree," the author, Thomas L. Freidman, recalls being in Japan, attending a major Lexus corporate event and riding on a new high speed train.

While riding on the train, he read a newspaper, which reported on a small incident in an ages old, petty feud between Palestinians and Israelis over ownership of just one lemon tree.

Absurdly enough, we live in a world where some invest their time and talent in the high quality, highly automated, exquisite cars--while others waste their time in petty, unresolved squabbles over a single tree.

Business people of all nations need to focus on the large Lexus-size opportunities rather than the limited lemon tree feuds.

Position your business globally. "Think Big. Live Large," says "The Donald" (Trump).

Determine your business global position now--and where you will take it in the next three year

hose of your clients? In what direction, and at what velocity, are you--and your clients-- moving toward attaining your 21st Century business goals? And how are you getting there (strategies and tactics)?

In most cases, a business should be moving toward a global positioning. Why limit your business to a neighborhood, town or city, region or just one nation? In the 21st Century, that’s neither necessary nor desirable.

21st Century global tools, in addition to GPS, are at your fingertips to operate a global business from one place. These tools are:

1. World phones. You have one wireless phone, one phone number, one bill to pay. With a world phone, you can talk to people in 140 countries. World phones are very helpful for international travelers.

2. VOIP phone service over the Internet. You can make free calls from your computer to other computers on the Internet.

You call people offline from your computer, but that’s not free. There is a modest fee structure for this.

3. The Internet itself. With email, and with Internet Messenger (IM), you can communicate to around the world in just a few seconds.

People can find your business website anywhere in the world 24/7. And with an online store, you can sell from your website to almost anyone, anywhere, 24/7.

Everything moves and happens much faster in the 21st Century. Now is not a time for dithering slowpokes, indecisively whiny people, and those clinging to, and living in, the past (specifically, the 20th Century).

Brian Tracy says that knowledge doubles and triples every two to three years. If you don't keep on learning, you will know less and less of total available knowledge, simply be learning nothing new, as each new day dawns.

"The global society demands the latest information anytime, anywhere, using any device. Mobility is the key," says Stratton Sclavos, CEO, VeriSign.

That's why, for example, email and Instant Messaging (IM) are so important today.

Yet some snoozing people ignorantly and erroneously claim that everything is just the same as 100 years ago.

As an example, many chambers of commerce focus only on the local market, asking members to support the chamber with membership fees and volunteer work.

In return, local members meet and contact other local members, doing local business together. However, doing business globally--or even outside the local area--typically is not part of their business tunnel vision.

What a shame that tradition, provincialism and/or xenophobia (fear of foreigners), and myopia limit or impede great global business possibilities.

In the book "The Lexus & The Lemon Tree," the author, Thomas L. Freidman, recalls being in Japan, attending a major Lexus corporate event and riding on a new high speed train.

While riding on the train, he read a newspaper, which reported on a small incident in an ages old, petty feud between Palestinians and Israelis over ownership of just one lemon tree.

Absurdly enough, we live in a world where some invest their time and talent in the high quality, highly automated, exquisite cars--while others waste their time in petty, unresolved squabbles over a single tree.

Business people of all nations need to focus on the large Lexus-size opportunities rather than the limited lemon tree feuds.

Position your business globally. "Think Big. Live Large," says "The Donald" (Trump).

Determine your business global position now--and where you will take it in the next three yea

s on the Internet.

You call people offline from your computer, but that’s not free. There is a modest fee structure for this.

3. The Internet itself. With email, and with Internet Messenger (IM), you can communicate to around the world in just a few seconds.

People can find your business website anywhere in the world 24/7. And with an online store, you can sell from your website to almost anyone, anywhere, 24/7.

Everything moves and happens much faster in the 21st Century. Now is not a time for dithering slowpokes, indecisively whiny people, and those clinging to, and living in, the past (specifically, the 20th Century).

Brian Tracy says that knowledge doubles and triples every two to three years. If you don't keep on learning, you will know less and less of total available knowledge, simply be learning nothing new, as each new day dawns.

"The global society demands the latest information anytime, anywhere, using any device. Mobility is the key," says Stratton Sclavos, CEO, VeriSign.

That's why, for example, email and Instant Messaging (IM) are so important today.

Yet some snoozing people ignorantly and erroneously claim that everything is just the same as 100 years ago.

As an example, many chambers of commerce focus only on the local market, asking members to support the chamber with membership fees and volunteer work.

In return, local members meet and contact other local members, doing local business together. However, doing business globally--or even outside the local area--typically is not part of their business tunnel vision.

What a shame that tradition, provincialism and/or xenophobia (fear of foreigners), and myopia limit or impede great global business possibilities.

In the book "The Lexus & The Lemon Tree," the author, Thomas L. Freidman, recalls being in Japan, attending a major Lexus corporate event and riding on a new high speed train.

While riding on the train, he read a newspaper, which reported on a small incident in an ages old, petty feud between Palestinians and Israelis over ownership of just one lemon tree.

Absurdly enough, we live in a world where some invest their time and talent in the high quality, highly automated, exquisite cars--while others waste their time in petty, unresolved squabbles over a single tree.

Business people of all nations need to focus on the large Lexus-size opportunities rather than the limited lemon tree feuds.

Position your business globally. "Think Big. Live Large," says "The Donald" (Trump).

Determine your business global position now--and where you will take it in the next three yea

obal society demands the latest information anytime, anywhere, using any device. Mobility is the key," says Stratton Sclavos, CEO, VeriSign.

That's why, for example, email and Instant Messaging (IM) are so important today.

Yet some snoozing people ignorantly and erroneously claim that everything is just the same as 100 years ago.

As an example, many chambers of commerce focus only on the local market, asking members to support the chamber with membership fees and volunteer work.

In return, local members meet and contact other local members, doing local business together. However, doing business globally--or even outside the local area--typically is not part of their business tunnel vision.

What a shame that tradition, provincialism and/or xenophobia (fear of foreigners), and myopia limit or impede great global business possibilities.

In the book "The Lexus & The Lemon Tree," the author, Thomas L. Freidman, recalls being in Japan, attending a major Lexus corporate event and riding on a new high speed train.

While riding on the train, he read a newspaper, which reported on a small incident in an ages old, petty feud between Palestinians and Israelis over ownership of just one lemon tree.

Absurdly enough, we live in a world where some invest their time and talent in the high quality, highly automated, exquisite cars--while others waste their time in petty, unresolved squabbles over a single tree.

Business people of all nations need to focus on the large Lexus-size opportunities rather than the limited lemon tree feuds.

Position your business globally. "Think Big. Live Large," says "The Donald" (Trump).

Determine your business global position now--and where you will take it in the next three yea

"The Lexus & The Lemon Tree," the author, Thomas L. Freidman, recalls being in Japan, attending a major Lexus corporate event and riding on a new high speed train.

While riding on the train, he read a newspaper, which reported on a small incident in an ages old, petty feud between Palestinians and Israelis over ownership of just one lemon tree.

Absurdly enough, we live in a world where some invest their time and talent in the high quality, highly automated, exquisite cars--while others waste their time in petty, unresolved squabbles over a single tree.

Business people of all nations need to focus on the large Lexus-size opportunities rather than the limited lemon tree feuds.

Position your business globally. "Think Big. Live Large," says "The Donald" (Trump).

Determine your business global position now--and where you will take it in the next three years. Rewrite your plans to capitalize on 21st Century opportunities. Position yourself and your business skillfully.

Don't be left behind in the previous (20th) Century.

Remember the movie "Kate & Leopold?" Leopold was a royal person from another era unable to comprehend modern times. He fell in love with Kate, and they went back in time together, living happily ever after in the past.

That kind of stuff happens only in the movies. You don't get the option of living in the past. You can't return there, as Leopold did.

Instead, learn how to succeed in the 21st Century.