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Added for You - STOP SELLING, START POSITIONING! How Marketing Pros Thrive in the Best And Worst of Times
Are you interested in trying your hand at futures trading? Futures trading involves the trading of commodities for a future date. If you are interested in futures trading, you may be wondering whether you should use the assistance of a commodity trading broker or do your own commodities trading online. While a large number of futures traders choose online commo
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any stra
Working in an office can be a trying experience. There is bound to be incidents that you wish you could take back. Frustration and resentment build up until the point of heated arguments between management and employee.Every employee want to be acknowledged by their superiors, however, there are times when management is of one mindset. When this occurs too
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bottomline is “You still hate sales”!
I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”
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Positioning = Marketing, Attracting Customers
Selling = Convincing, Overcoming Customer Resistance
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“Positioning” is about creating a market presence ... positioning yourself in your prospects’ mind as the “expert” and the “preeminent leader” in your industry or field ... so that good, qualified, eager customers *seek* you out for your products or services.
What are the essential steps to successfully “position” your business?
1. KNOW YOUR *BEST* MARKETS ... based on your experience, skills, expertise, interests and passions.
2. MARKET FROM A PLACE OF UNIQUENESS ... eg., a “unique” success formula, a patented product, a proprietary process or “better than average” results. Without uniqueness, your offering is a mere commodity.
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any strat
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have had to be so support
I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”
**************************************************
Positioning = Marketing, Attracting Customers
Selling = Convincing, Overcoming Customer Resistance
**************************************************
“Positioning” is about creating a market presence ... positioning yourself in your prospects’ mind as the “expert” and the “preeminent leader” in your industry or field ... so that good, qualified, eager customers *seek* you out for your products or services.
What are the essential steps to successfully “position” your business?
1. KNOW YOUR *BEST* MARKETS ... based on your experience, skills, expertise, interests and passions.
2. MARKET FROM A PLACE OF UNIQUENESS ... eg., a “unique” success formula, a patented product, a proprietary process or “better than average” results. Without uniqueness, your offering is a mere commodity.
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any stra
With an increasing awareness of the amount of chemical usage in cotton production and the resulting ecological damage, there is concern about conventional cotton production, and a move to organic cotton production. Organic cotton production has low environmental impact and aims to build and maintain soil fertility and build a biologically diverse agricultural syst
**************************************************
Positioning = Marketing, Attracting Customers
Selling = Convincing, Overcoming Customer Resistance
**************************************************
“Positioning” is about creating a market presence ... positioning yourself in your prospects’ mind as the “expert” and the “preeminent leader” in your industry or field ... so that good, qualified, eager customers *seek* you out for your products or services.
What are the essential steps to successfully “position” your business?
1. KNOW YOUR *BEST* MARKETS ... based on your experience, skills, expertise, interests and passions.
2. MARKET FROM A PLACE OF UNIQUENESS ... eg., a “unique” success formula, a patented product, a proprietary process or “better than average” results. Without uniqueness, your offering is a mere commodity.
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any stra
Sometimes, better than giving advice about how to run things well, it can be useful to have a hit list to notice to help you identify when things are less than productive. Meetings can be hugely productive, especially if you keep a sharp eye out for these Ten things:-No AgendaWhen there is no agenda, there is no opportunity to p
What are the essential steps to successfully “position” your business?
1. KNOW YOUR *BEST* MARKETS ... based on your experience, skills, expertise, interests and passions.
2. MARKET FROM A PLACE OF UNIQUENESS ... eg., a “unique” success formula, a patented product, a proprietary process or “better than average” results. Without uniqueness, your offering is a mere commodity.
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any stra
The Butterfly EffectHave you figured-out the secrets of speed reading?When you consciously-practice moving your eyes ‘left-middle-right’, it simultaneously causes your brain to shift-attention from the beginning, center and final-section of the sentence - instead of reading-across at one-word-at-a-time.Peripheral-vision (lateral-left and later
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any strategy in depth. Let’s, however, briefly look at some of the most common ways:
=>> Writing articles, books, reports, booklets, ezines, etc. FREE or “inexpensive” works best.
=>> Gaining credibility and “celebrity status” through publicity. PR is worth its weight in gold.
=>> Speaking to associations or special interest groups in your market
=>> Expanding your target markets through cross promotions and endorsements
=>> Serve as an officer of a professional organization or special interest group
Down times are perfect opportunities for investing more time in making yourself visible to the marketplace. Those businesses who “position” themselves thrive in both good times and bad.
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COACH’S ACTION ITEM:
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Identify the top 3 ways you make your business more visible, more unique, more attractive to your best markets.
Create an action plan or work with a coach to follow-through on those strategies ... starting TODAY.
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