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    oyal customer is to trigger the emotions that will make him decide he can’t live without what you’re offering.

    The Core Buyin

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    No matter what you’re marketing, from goods to services to information, every sale you make is fueled by your prospect’s emotion.

    Every purchase, every day, everywhere is made based on emotions. They’re at the heart of our psychological decision-making process. In fact, studies have shown that people with injuries to the area of the brain responsible for emotions suddenly find it very difficult to make even the most basic decisions.

    The key, then, to capturing that prospect’s attention and turning him into a loyal customer is to trigger the emotions that will make him decide he can’t live without what you’re offering.

    The Core Buying

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    Every purchase, every day, everywhere is made based on emotions. They’re at the heart of our psychological decision-making process. In fact, studies have shown that people with injuries to the area of the brain responsible for emotions suddenly find it very difficult to make even the most basic decisions.

    The key, then, to capturing that prospect’s attention and turning him into a loyal customer is to trigger the emotions that will make him decide he can’t live without what you’re offering.

    The Core Buyin

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    ess. In fact, studies have shown that people with injuries to the area of the brain responsible for emotions suddenly find it very difficult to make even the most basic decisions.

    The key, then, to capturing that prospect’s attention and turning him into a loyal customer is to trigger the emotions that will make him decide he can’t live without what you’re offering.

    The Core Buyin

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    ifficult to make even the most basic decisions.

    The key, then, to capturing that prospect’s attention and turning him into a loyal customer is to trigger the emotions that will make him decide he can’t live without what you’re offering.

    The Core Buyin

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    oyal customer is to trigger the emotions that will make him decide he can’t live without what you’re offering.

    The Core Buying Emotion

    It’s the fuel that powers every sale – the Core Buying Emotion. The deep-seated feelings your prospect already has toward your product or service and the needs it will fulfill in his life.

    He already has these feelings. Your job is to discover them, and stimulate them in your marketing.

    But the CBE is complex, not just a single feeling. Just like gasoline is a complex mix of chemicals – a mix that differs from state to state, sometimes even city to city – the CBE is an intricate mix of feelings.

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