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Added for You - 6 Facts About Postcards That You Can Use to Grow Your Dental Practice
You can throw out most of the management ideas you find in colleges, graduate schools, company training programs, and the like if you’ll do just one, incredibly simple thing:PAY YOUR PEOPLE EXCEPTIONALLY WELL.Management advocates have it backwards, you see.Their pet saying is that the art of management is getting average people to perform exceptionally well.What they leave off is a small tag line. Let me provide you with the entire phrase:“The art of management is getting average people to perform exceptionally well, without paying them anything extra for their productivity.”That’s truly the tacit definition of a good manager, and most of the industrial psychology, job engineering, and yes, management consulting during the past 80 years has been dedicated to this goal.“Make us more money without making us spend more money.”But, alas, human nature and life itself don’t work that way—for long, or without unleashing counter-forces such as unions, restrictive legislation, workers c
And if they tossed it, the next time they get that same postcard in the mail, they'll see it again - as they throw it in the trash, again.
Let’s face it - junk mail gets thrown away. And postcards are junk mail just like other advertisements you get in the mail.
Although they may be junk mail
Many business owners would give their left arm to have the same brand recognition as Oprah, Microsoft, McDonald’s, Starbucks or Amazon.com. But you don’t need the marketing budgets of these behemoths to promote your company and get your piece of the pie. A creative approach to self-promotion will put you face-to-face with your prospects and, properly executed, can help you become a well-known name.The first step is to focus your marketing efforts (otherwise known as target marketing). A topic that has nearly been discussed to death, target marketing is essential for just about every company, no matter how large or small. You don’t see advertisements for Oprah’s show on ESPN because that’s not her target market. And while a household name like McDonald’s appeals to almost everyone, their advertising efforts tend to be targeted toward specific marketing trends. Their latest marketing campaign is focused on the youth market that, these days, have much more of their own money to spend than the youth market of yesteryear.If
In marketing to your potential patients I want you to understand some key direct mail marketing essentials that will help you to acquire new patients effectively:
1) A postcard is better than something in an envelope.
For many reasons, the main one being, with an envelope you can’t make your potential patient see your message.
People are fast. We see and read very quickly – actually much more quickly than we even realize. Think about yourself – how fast do you go through your mail and process out what you want to keep and what you don’t want to keep? Pretty fast. It takes fractions of seconds to go through and process in your mind “bill, bill, advertisement, bill, advertisement, letter…” And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to either throw it away or keep it or respond to it.
And if they tossed it, the next time they get that same postcard in the mail, they'll see it again - as they throw it in the trash, again.
Let’s face it - junk mail gets thrown away. And postcards are junk mail just like other advertisements you get in the mail.
Although they may be junk mail,
Businesses – whether mom and pop organizations or multi-national corporations – often struggle to find the very best way to advertise themselves to potential clients. Advertising can become especially difficult when the target audience of a business is varied instead of focused. How can you launch an effective campaign when your audience is so diverse? A simple solution that is both cost effective and message efficient is a printed mug.When you choose a printed mug to advertise your business, you are choosing an item that can become a constant reminder to both current and future clients on how much they need your products or services. A printed mug is the perfect solution to your advertising needs, because it’s an item your client base could potentially use on a daily basis. Because of that, your company’s name, logo, or even a listing of your services will always be on the forefront of their mind.There are a few important things to keep in mind when choosing the printed mug that will represent your organization.
1) A postcard is better than something in an envelope.
For many reasons, the main one being, with an envelope you can’t make your potential patient see your message.
People are fast. We see and read very quickly – actually much more quickly than we even realize. Think about yourself – how fast do you go through your mail and process out what you want to keep and what you don’t want to keep? Pretty fast. It takes fractions of seconds to go through and process in your mind “bill, bill, advertisement, bill, advertisement, letter…” And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to either throw it away or keep it or respond to it.
And if they tossed it, the next time they get that same postcard in the mail, they'll see it again - as they throw it in the trash, again.
Let’s face it - junk mail gets thrown away. And postcards are junk mail just like other advertisements you get in the mail.
Although they may be junk mail
EMPATHY is a Natural Talent, you were born with it and you will never loose it. It can be a blessing or a curse in a home based business. If you develop it, it can make you a Millionaire. Mary Kay, of Mary Kay cosmetics, did just that. If you have it, it is your most important key to a successful home based business. Business plans, cash flow projections, marketing analysis, etc. are skills that are needed in a home based business, but they can be learned from a workshops, courses or books. Your Natural Talent is what gives you the competitive edge.This a the second in a series of articles describing the 34 Natural Talents that can give a home based business owner the “edge” in the market place. The purpose of this article is to help the home based business owner identify which Natural Talents they posses. The rest of the article will discuss what to do with the Natural Talent, once identified.First, examine do you have EMPATHY as we define it. EMPATHY is: “A person that loves to relate. They can sense the e
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to either throw it away or keep it or respond to it.
And if they tossed it, the next time they get that same postcard in the mail, they'll see it again - as they throw it in the trash, again.
Let’s face it - junk mail gets thrown away. And postcards are junk mail just like other advertisements you get in the mail.
Although they may be junk mail
Many business owners do not consider their banks as welcome and willing partners in their business. Yet it is an important relationship that will often affect your ability to grow and to survive periods of financial stress. You want to treat your bank like your best customer, not your worst supplier.Working with an unwilling and unwelcome partner is obviously not a very constructive relationship. A more effective partnership with your bank can be built on some of the following ideas:1. They will not get it.Start by accepting that your bankers will never fully understand what you do for a living - your motivation, your interests or your circumstances. But you do have to try to get them to understand enough about you and your business plans so that they can be confident that working with you will be good for them.Remember the bank's primary role is not to lend you money, it's to earn a return on the investments of shareholders and depositors while protecting their money.2. It's only the money.
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to either throw it away or keep it or respond to it.
And if they tossed it, the next time they get that same postcard in the mail, they'll see it again - as they throw it in the trash, again.
Let’s face it - junk mail gets thrown away. And postcards are junk mail just like other advertisements you get in the mail.
Although they may be junk mail
Almost every company talks at length about customer service and the need for excellence in satisfying the needs of its customers but very few put that talk into action. This is particularly true in the bottled water business.The bottled water industry service a wide customer base with each company in the industry servicing many individual customers. The industry is characterized by a small number of very large firms and a large number of relatively small players with specific geographic niches. But all bottled water providers share the need for customer service.The Nature of the Business:The bottled water business consists of the manufacturing and delivery of spring or purified water in small packages and larger containers such as 5 gallon bottles. The product is delivered in company owned delivery trucks or through common carriers directly to the site of the customer. Each bottled water firm in the industry makes an implicit promise to its customers that it will produce the highest quality product and delive
And if they tossed it, the next time they get that same postcard in the mail, they'll see it again - as they throw it in the trash, again.
Let’s face it - junk mail gets thrown away. And postcards are junk mail just like other advertisements you get in the mail.
Although they may be junk mail, postcards get read no matter what – even if thrown away without reading them, they get seen. It’s like the phoenix rising up from the ashes. And the truth is, one day a wife or mother is going to sift through her mail as quickly as always and see your postcard (again) and remember it is time to start little Johnny going to the dentist - and you know what? She'd rather send him to someone that specializes in kids rather then her dentist. And besides that, your office is closer to Johnny's preschool while her's is all the way across town near the house she grew up in. So she calls. Or, perhaps she will put it up on the refrigerator to remind her to call you when she is ready.
2) If you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one-shot-in-the-dark postcard mailing is not going to change your practice, your bottom line, your life or your anything.
The long and the short of it is, if you are not up to confronting that you need to do a campaign then don’t bother being in practice. Sorry if I sound a bit harsh!
And the plus point is that people start to really believe you exist when they see your postcard over and over in the m
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