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Added for You - Small Business Marketing Strategy - Appoint a Chief Marketer
For decades, local mom and pop businesses could rely on word of mouth and traditional print services to garner customers. If the local businesses had a good or service that they wanted to promote, they could just call up the local newspaper and ask for an advertisement. However, as media has evolved towards more sophisticated routes such as
Change is critical to your success and happiness. I cringe to think what might happen in our lives if we don't allow ourselves the opportunity to make the appropriate changes. Sure, we can pretend that we don't need to change, that there is nothing wrong with our lives. Then, however, we soon forget the consequences of not taking action and
If your company doesn’t have a Chief Marketer, it’s vital that you appoint one. Name one this week. Don’t let it slide--the position is too important to go unfilled.
The role of the Chief Marketer in a small business gets lonely. You’re not part of a big corporate marketing team. Usually, you are the marketing team. Some of you are sole proprietors or juggle various roles in the small company you work for. None of you have the title “Chief Marketer” printed on your business card. If you are the owner, yet don’t already consider yourself the Chief Marketer for your company, then start. It is a crucial role in any company, regardless of size.
An integral aspect of your job is to develop and guard your brand. As Brand guardian you must wear multiple hats: brand cheerleader, brand visionary and brand cop. You can use your Achievers to help with all of these, but at the end of the day the final weight of the company’s brand rests on your shoulders.
And it can be lonely. Many in your position simply give up on marketing. Or they surrender their company’s marketing to the sales reps from the yellow pages, the newspaper, and TV or radio. It may seem easier to spend your way than thank your way to marketing success, but you know it is very easy to waste a ton of precious marketing budget on ad spends that only make some salesguy rich and don’t generate profits for your company. You need to m
The Human Resources Manager acts as a liaison between an employer and other employees, playing an important and vital role in business. An online degree in Human Resources Management prepares the graduate for a career related to recruitment, selection and termination of employees, as well as overseeing employees' training, compensation, benefits
The role of the Chief Marketer in a small business gets lonely. You’re not part of a big corporate marketing team. Usually, you are the marketing team. Some of you are sole proprietors or juggle various roles in the small company you work for. None of you have the title “Chief Marketer” printed on your business card. If you are the owner, yet don’t already consider yourself the Chief Marketer for your company, then start. It is a crucial role in any company, regardless of size.
An integral aspect of your job is to develop and guard your brand. As Brand guardian you must wear multiple hats: brand cheerleader, brand visionary and brand cop. You can use your Achievers to help with all of these, but at the end of the day the final weight of the company’s brand rests on your shoulders.
And it can be lonely. Many in your position simply give up on marketing. Or they surrender their company’s marketing to the sales reps from the yellow pages, the newspaper, and TV or radio. It may seem easier to spend your way than thank your way to marketing success, but you know it is very easy to waste a ton of precious marketing budget on ad spends that only make some salesguy rich and don’t generate profits for your company. You need to m
Information is power. In most cases, information is made up of building blocks of numbers. These numbers, when arranged in a meaningful way, tell a story and that is the information that is useful to businesses as well as individuals. The numbers and the ratios that are used to construct meaningful information is commonly referred to as Metrics.
An integral aspect of your job is to develop and guard your brand. As Brand guardian you must wear multiple hats: brand cheerleader, brand visionary and brand cop. You can use your Achievers to help with all of these, but at the end of the day the final weight of the company’s brand rests on your shoulders.
And it can be lonely. Many in your position simply give up on marketing. Or they surrender their company’s marketing to the sales reps from the yellow pages, the newspaper, and TV or radio. It may seem easier to spend your way than thank your way to marketing success, but you know it is very easy to waste a ton of precious marketing budget on ad spends that only make some salesguy rich and don’t generate profits for your company. You need to m
Web branding is antithetical to the notion of perfection. Sometimes the best web branding advice is to let your humanity leak onto the web page. Life’s messy and perfection is not a trait known to mankind.If you make a mistake admit it, laugh about it, make fun of it, allow others to comment on it – in the process you will find prospects
And it can be lonely. Many in your position simply give up on marketing. Or they surrender their company’s marketing to the sales reps from the yellow pages, the newspaper, and TV or radio. It may seem easier to spend your way than thank your way to marketing success, but you know it is very easy to waste a ton of precious marketing budget on ad spends that only make some salesguy rich and don’t generate profits for your company. You need to m
The most valuable asset your possess is your ability to earn a living. You have invested time, money and a significant amount of effort into your career. You have settled into a job that is, at best, comfortable. You often wonder what else you could do. You wonder how much more you could make. You wonder how much earning potential you have.
But championing your company’s brand can also be very rewarding. It can supply you with a deep-down sense of self-satisfaction. Earlier we discussed the fifth and highest stage of Maslow’s Hierarchy of Needs: self-actualization. If you can enjoy the marketing tasks and feel like you are doing a good job, you can also feel better about yourself as a person from your contributions. But it doesn’t stop there.
Bringing out your own creativity as Chief Marketer is good for you and the company, but it’s also beneficial for your customers and employees. Solid marketing can help the whole company focus around the core brand values the company already possesses.
Afraid you’re not creative enough for the job? Nonsense. Our next article explores ways to help you tap into the creativity that waits inside you.
Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.
© 2006 Marketing Hawks
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