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Added for You - Marketing with the Blindfold Off
Last Friday, celebrity Britney Spears decided that she would kill her pop icon status, which took over a decade to create. Her brain waves were obviously malfunctioning when she shaved her head outside of a closed salon in Sherman Oaks, California.A celebrity’s visual image, or visual brand, should be one of their most valued assets. A superstar career is based on talent and ability but more than anything it is built on public image. And when I say image, I mean they
13. Are you and your team trained in the latest sales techniques in order ensure you close the maximum amount of sales from your marketing budget?
14. Is your pricing strategy correct, or could altering your price increase your income generation
15. Do you ever mystery shop your competitors?
16. When
I’ve been both a CEO and a consultant, so I’ve seen from both perspectives what goes right and what goes wrong when a consultant comes in to a company. Generally the CEO or the manager who hires the consultant tells the consultant what he or she wants. Often the manager is frustrated with something that is happening at the company and expects the consultant will have the expertise to “just fix it”. While the manager needs to set the expectations, of course, the consultant ra
Below are forty questions to help you to become more effective in your marketing.
1. Do you have a specific marketing budget, with specific targets?
2. Do you know how many enquiries come into your business each month?
3. Do you know specifically where these leads are coming from?
4. Do you know what percentage of these leads you manage to convert?
5. Do you know how much it costs you to win a new customer?
6. Do you know how much on average a customer is worth to you once you get them on board?
7. Do you employ strategies to get your current customers to buy from you more often?
8. Do you employ strategies to get your current customers to buy more from you each and every time they purchase from you?
9. Do you test the different aspects of your advertising in order to increase your response rates?
10. Have you tried pay per click advertising as part of your on-line marketing?
11. Have you tested the different elements of your direct mail campaigns in order to increase the number of enquiries you receive?
12. Do you win editorial in your local newspaper on a regular basis?
13. Are you and your team trained in the latest sales techniques in order ensure you close the maximum amount of sales from your marketing budget?
14. Is your pricing strategy correct, or could altering your price increase your income generation
15. Do you ever mystery shop your competitors?
16. When w
You just started your business and am trying to find clients. You do have a few but you want to obtain steady clients so you will always be busy. After all, that is the name of the game when you run a business – profits.When you first start a business you may only have a select few clients if none at all. You need to set up shop so you can establish some business and hopefully to maintain this business arrangement with each client you obtain. How do you get these clie
3. Do you know specifically where these leads are coming from?
4. Do you know what percentage of these leads you manage to convert?
5. Do you know how much it costs you to win a new customer?
6. Do you know how much on average a customer is worth to you once you get them on board?
7. Do you employ strategies to get your current customers to buy from you more often?
8. Do you employ strategies to get your current customers to buy more from you each and every time they purchase from you?
9. Do you test the different aspects of your advertising in order to increase your response rates?
10. Have you tried pay per click advertising as part of your on-line marketing?
11. Have you tested the different elements of your direct mail campaigns in order to increase the number of enquiries you receive?
12. Do you win editorial in your local newspaper on a regular basis?
13. Are you and your team trained in the latest sales techniques in order ensure you close the maximum amount of sales from your marketing budget?
14. Is your pricing strategy correct, or could altering your price increase your income generation
15. Do you ever mystery shop your competitors?
16. When
The theory of Behavior finance shows us the influence of emotions in the decision-taking-process. Because of various reasons, we use rules that are not always rationally sound.Myers and Briggs have elaborated the psychology of Jung into a psychological model that describe different personality types. These types give insight in which different people have different preferences. For example, the differences in the way they consume information (through concrete observat
7. Do you employ strategies to get your current customers to buy from you more often?
8. Do you employ strategies to get your current customers to buy more from you each and every time they purchase from you?
9. Do you test the different aspects of your advertising in order to increase your response rates?
10. Have you tried pay per click advertising as part of your on-line marketing?
11. Have you tested the different elements of your direct mail campaigns in order to increase the number of enquiries you receive?
12. Do you win editorial in your local newspaper on a regular basis?
13. Are you and your team trained in the latest sales techniques in order ensure you close the maximum amount of sales from your marketing budget?
14. Is your pricing strategy correct, or could altering your price increase your income generation
15. Do you ever mystery shop your competitors?
16. When
A recent survey by The Economist Intelligence Unit ranked South Africa as highly cost effective (10th out of 31 countries surveyed).South Africa's exchange rate makes it one of the least expensive countries in which to do business - particularly one with a first-world infrastructure and high living standards. Even though stronger local currency has strengthened against other major currencies in recent years, the rand exchange rate still makes commercial and residentia
10. Have you tried pay per click advertising as part of your on-line marketing?
11. Have you tested the different elements of your direct mail campaigns in order to increase the number of enquiries you receive?
12. Do you win editorial in your local newspaper on a regular basis?
13. Are you and your team trained in the latest sales techniques in order ensure you close the maximum amount of sales from your marketing budget?
14. Is your pricing strategy correct, or could altering your price increase your income generation
15. Do you ever mystery shop your competitors?
16. When
It's no secret that the U.S. lost a significant market share in key industries: wide-bodied aircraft, semi-conductors, automobiles, electronics, and steel. The U.S. manufacturing base has eroded to offshore competitors; we've lost our edge in price, delivery and quality. Our foreign competitors are delivering high quality products with one pass through the factory, while we're consumed in fixing mistakes.In the meantime, U.S. manufacturing has gone through a lot of pa
13. Are you and your team trained in the latest sales techniques in order ensure you close the maximum amount of sales from your marketing budget?
14. Is your pricing strategy correct, or could altering your price increase your income generation
15. Do you ever mystery shop your competitors?
16. When was the last time you looked at your corporate brand?
17. Have you used ‘blogging’ to increase hits on your website?
18. Do you use e-mail marketing on a regular basis?
19. Do you have at least six systems for winning business from referral?
20. Do you have a written sales & marketing strategy?
21. Have you tested using a telesales company and if so how well did it go?
22. Do you consistently will business from your website, or it is just another cost?
23. Do you have at least ten online systems for marketing your website and winning sales?
24. Do you have a newsletter?
25. Do your business cards clearly explain what you do?
26. Do you attend networking events on a regular basis?
27. Do you win business by attending these events?
28. Do you contact your customers to ask them for letters of testimonial?
29. Do you use your letters of testimonial in the marketing?
30. Do you have any strategic partnerships with other businesses who serve a similar market to yourself?
31. Do you go back to your past customers, and people who enquire about your services on a regular basis?
32. When someone enquires about what you do, do you have a system to get their details, contact them to follow up?
33. H
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