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Added for You - The Most Powerful Word in Marketing
Good research has resulted into writing this article for you, I hope it helps.The world needs to have oil for the industrial and residential uses of the many customers. For most of the countries that use this oil the oil is transported to them. The question that few of us think of asking is why are there only a few countries that are operating drilling rigs to find deposits of oil. The answer to this question has to do with the add up of money that can be s
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly identical
When I mention business systems to you, what comes to mind? Do you think of an IBM mainframe computer sitting in a big room in the middle of your building? Do you think of expensive, highly specialized software? That’s what many small business owners imagine. And they think it’s not for them. If that’s what you think, you’re only half right.Half right because expensive, highly specialized software is probably not for you. Half wrong because good busin
It isn't "you".
It isn't anything you might imagine.
So what the heck is the most powerful word in marketing?
Because what I'm about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you're sitting or standing, lift your right foot off the ground about two inches and hold it there for a count of three.
Did you do this? If not, I really want you to take a few seconds to do it now, because it will hammer home the importance of what I'm about to tell you.
So go ahead. Lift your foot up about two inches, then hold it for a count of 1-2-3.
The power of a single word to drive people to action
If you went ahead and did my little exercise, you've just experienced the profound effect of the most powerful word in marketing.
So now do you know what that word is?
It's embedded in both the requests I made of you to lift your foot and do my goofy little exercise. That word is - drum roll please...
Because
Studies have proven that no word has more power to motivate people to take action than "because". Simply adding this word to a request, to a statement, to a call to action, the number of people who respond go up exponentially.
Hey, it got you to lift your foot up for a three count, didn't it?
Why the word "because" is so effective
In the classic book "Influence - The Psychology of Persuasion", Dr. Robert Cialdini talks about the power of certain words that tap into preprogrammed behaviors we all have. He demonstrates this form of human automatic action in a study conducted by Ellen Langer, a Harvard social psychologist.
Langer asked a favor of people standing in line waiting to make copies on a Xerox machine at a library. Her first request to cut the line was stated using the word, "because":
“Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush.”
The results? 94% of the people she asked let her jump ahead of them!
Now, compare this to the second request she made, without "because" embedded in it:
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly identical
Providing all individuals with the opportunity to reach their full potential is about more than just compliance. It is about developing cultures that are conducive to meeting the needs of organizational members at all levels. An organization dedicated to diversity must go beyond placement of individuals, toward the long-term task of facilitating their upward movement in that organization. Though often used interchangeably, affirmative action and diversity are two
So go ahead. Lift your foot up about two inches, then hold it for a count of 1-2-3.
The power of a single word to drive people to action
If you went ahead and did my little exercise, you've just experienced the profound effect of the most powerful word in marketing.
So now do you know what that word is?
It's embedded in both the requests I made of you to lift your foot and do my goofy little exercise. That word is - drum roll please...
Because
Studies have proven that no word has more power to motivate people to take action than "because". Simply adding this word to a request, to a statement, to a call to action, the number of people who respond go up exponentially.
Hey, it got you to lift your foot up for a three count, didn't it?
Why the word "because" is so effective
In the classic book "Influence - The Psychology of Persuasion", Dr. Robert Cialdini talks about the power of certain words that tap into preprogrammed behaviors we all have. He demonstrates this form of human automatic action in a study conducted by Ellen Langer, a Harvard social psychologist.
Langer asked a favor of people standing in line waiting to make copies on a Xerox machine at a library. Her first request to cut the line was stated using the word, "because":
“Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush.”
The results? 94% of the people she asked let her jump ahead of them!
Now, compare this to the second request she made, without "because" embedded in it:
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly identical
Q: I'm so sick of you so-called business experts always saying the customer is always right. This is my business, not the customer's, so I'm the one who's always right. Sure, they can have an opinion, but in the end it's up to me to decide who's right and who's not. And if the customer doesn't like it they can take their business elsewhere. What do you say to that, Mr. Business Expert? -- Paul W.A: Ah, Paul, and I had such high hopes that we would
Because
Studies have proven that no word has more power to motivate people to take action than "because". Simply adding this word to a request, to a statement, to a call to action, the number of people who respond go up exponentially.
Hey, it got you to lift your foot up for a three count, didn't it?
Why the word "because" is so effective
In the classic book "Influence - The Psychology of Persuasion", Dr. Robert Cialdini talks about the power of certain words that tap into preprogrammed behaviors we all have. He demonstrates this form of human automatic action in a study conducted by Ellen Langer, a Harvard social psychologist.
Langer asked a favor of people standing in line waiting to make copies on a Xerox machine at a library. Her first request to cut the line was stated using the word, "because":
“Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush.”
The results? 94% of the people she asked let her jump ahead of them!
Now, compare this to the second request she made, without "because" embedded in it:
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly identical
Norman Woodland, a 27-year-old graduate student at Drexel Institute of Technology in Philadelphia developed the first code system that automatically read product information during checkout. Woodland and his friend Silver were awarded a patent for their application titled Classifying Apparatus and Method on October 7, 1952. Many experts are of the view that the Woodland and Silver bar code was the basis of what would soon become a global phenomenon.In the b
Langer asked a favor of people standing in line waiting to make copies on a Xerox machine at a library. Her first request to cut the line was stated using the word, "because":
“Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush.”
The results? 94% of the people she asked let her jump ahead of them!
Now, compare this to the second request she made, without "because" embedded in it:
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly identical
Quality control in franchising companies is paramount and all franchising companies must have strict guidelines to insure consistency. To insure this takes place throughout your franchise system you must make this a policy in your confidential operations manual. Your first step should be to make an outline of your policies and reasons behind them, since you might need help getting started please feel free to print this article and modify the outline below to best
"Excuse me, I have five pages. May I use the Xerox machine?"
Using this version of the request, results plummeted to just 60%.
To prove the powerful ability of the word "because" to trigger an automatic response, Langer's final test used just the word without a specific reason:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
This almost non-sensical version produced nearly identical results to the first "because" statement. A whopping 93% of people complied and let Langer jump ahead of them.
"Because" is a simple word with a powerful ability to trigger an automatic response in most people.
How to start using "because" to your advantage
There are dozens of ways to start taking advantage of this powerful trigger word in your copy. Here are just two examples.
(1) Use "because" in your headline.
Because your life may depend on it, you owe it to yourself to find out how a common garden herb can reduce your chance of heart attack by 47%
(2) Use "because" in a call to take action.
Instead of, "Hurry, seating is limited to just 60 people. Don't risk missing out. Enroll in this all-day event now".
Use, "Because seating is limited to just 60 people, don't risk missing out. Enroll in this all-day event now".
But don't just stop there. Because this knowledge can be so effective for improving the selling power of all your copy, spend some time brainstorming other ways you can put it to use today!
Copyright © 2006 by Bob Serling All rights reserved
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