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Consultants & Coaches: Don't Let Your Clients Deskill You!
Do you remember that brave guy who jumped into the icy Potomac River to save some of the passengers from a plane that slid off the runway into the drink?Without doubt, he was a hero, hurling himself into harm’s way as he did.But the greatest threat he faced wasn’t the frigid water or the potential of the damaged jet to explode. It came from the very people he was endeavoring to save.As is the unfortunate case so often, drowning people inadvertently drown their would-be saviors, because they’re panicking. So, we end up with a tragedy on top of a tragedy.A similar, though less dramatic phenomenon occurs in consulting and coaching.<

ing collateral and global branding strategy. For example, GMC had to change the name of the car named NOVA in Mexico, because NOVA translated to "no go." Obviously, that was not a good name for a car.

Conducting Human Resource Audits
Every organization, whether it has one employee or 500 employees, should have an annual Human Resources Audit. An HR audit is similar to an annual health check. It is a means by which an organization can measure where it currently stands and determine what it has to accomplish to improve its HR functions. An audit involves systematically reviewing all aspects of the human resources functions. It also ensures that government regulations and company policies are being adhered to and your organization is not at risk for fines and penalties. An audit is not only a "check up" - you should be prepared to make the necessary changes identified by the audit. A Human

Before you consider entering into the international market, do as much research as you can. It is a whole new world outside the U.S., and it is very easy to make a fatal mistake. The following are just some of the marketing areas that must be considered.

The market entry requirements or barriers to entry. Social or religious limitations that may affect your business. For example, the MGM Grand in Las Vegas had to rebuild its multi-million dollar entrance that was a tiger's mouth, because it was offensive to Chinese customers.

International demographics will undoubtedly be much different from your domestic market. You also need to know the exact market size and be able to conduct effective international market segmentation and international positioning. This will require you to know the current market, market statistics, and market history.

You must have affordable media strategies for consumer or business-to-business marketing. You need to know about the licensing requirements. You have to find appropriate and affordable channels of distribution within the foreign market that can deliver your product where and when you want it delivered.

You may not have protection of intellectual property in foreign markets (copyright, trademark), and that could be a costly problem. You must carefully examine your product or service to determine whether there is a profitable international market. Your calculations of cost of goods sold or cost of sales, pricing, and revenue potential must be accurate in the international market.

Consider whether there are available or a lack of local resources. Also, can you secure enforceable contracts with customers, vendors, and distributors in the foreign market. You need to consider stfing, training, and labor laws in the area. For example, there are very strict labor laws in Europe which make it very difficult to terminate an employee.

You must prepare and effective marketing collateral and global branding strategy. For example, GMC had to change the name of the car named NOVA in Mexico, because NOVA translated to "no go." Obviously, that was not a good name for a car.

The Axiom of Value
For the last 100 years, companies have relied on traditional advertising in the form of catchy jingles, TV commercials, billboards, print ads in newspapers and magazines, direct mail, hot air balloons, and waving mascots. The technique is to interrupt a radio listener, TV viewer, or magazine reader with an attention grabbing ad that compels the consumer to buy the company’s product or at least have the product closer to the forefront of his or her mind next time the individual is making a buying decision.In most instances, advertising is acceptable to the consumer. Most people don’t mind seeing ads while watching television, listening to the radio, or re

because it was offensive to Chinese customers.

Forming a Nevada LLC
Many business owners prefer to form a limited liability company or LLC, in Nevada, because the state of Nevada offers the most corporate friendly atmosphere. Nevada is also considered the best domicile state to form a limited liability company, as the laws here are designed to protect the interest of the business companies.In order to form an LLC in Nevada, business owners need to file articles of organization with the Secretary of State. The articles of organization are similar in nature to the articles of incorporation, which are required to be prepared and signed by the members of the limited liability company. An operating agreement must also be draw

he licensing requirements. You have to find appropriate and affordable channels of distribution within the foreign market that can deliver your product where and when you want it delivered.

Change Management Necessary when It is Time for Change
Too often corporate boards of directors fear change management because they fear shaking things up, which might make things worse. However when it is time for a change; change management is necessary and often it will be for the better. It would be hard to debate that change management in corporations does cause stress on the executive teams and often, temporary chaos. But that is not to say we should accept this or fail to make a change when he changes needed.Change management is necessary when it is time for a change and it is time to distinguish the goals of the forward progression of the company with the goals of inter fiefdoms, which have been gro

t of sales, pricing, and revenue potential must be accurate in the international market.

Making The Bid- No Bid Decision on RFP's
If you have a Request for Proposal that has been issued from a potential or current client company or a government agency, then, first, you have a bid/no bid decision to make.To make this decision you should carefully read the RFP in its entirety. If any information is unclear, usually, the RFP will give information on how to and with whom to communicate with. Guidelines are usually in place concerning people who can be contacted, and the methods of communications, frequently these days it is by email only and the questions and answers are sent to everyone who received the RFP.After reading the RFP, put the information into four categories: 1.) A

Learn about international distribution agreements that must comply with foreign laws. Find out if you will need to localize you product or service to make it marketable in the foreign market. Localization is often required in U.S. markets also. For example, Wal-mart had to build horse barns for its store located in the Amish district of Pennsylvania so that Amish customer had a safe place for their horses and wagons while they shopped.

There are other local customs, cultural idiosyncrasies, and mannerisms that must be observed in foreign business. Otherwise you may offend people, and they will not want to do business with you. These cultural diffences will probably be apparent in the negotiating styles. There may even be cultural differences about shaking hands or making eye contact. Also, many other cultures know about American history, and they are insulted if you know nothing about their history.

In additional to the marketing concerns, there are larger concerns about the government and monetary policies in the foreign market you are considering such as:

• Gross domestic product growth
• Per capita income
• Foreign trade risk factors
• Monetary policies
• Trade policies
• Foreign investment policies
• Economic growth
• Political attitude toward U.S. business
• Government stability
• Customs regulations for imports and exports
• Tariffs
• Many documents used in international trade

The are so many complicated issues involved in international marketing that they cannot all be addressed here. It is strongly recommended that anyone considering international marketing try to learn as much as possible about business in the foreign market, and hire an international business consultant that has many years experience in that market. To start that process, the following is a list of some good sources of information:

Embassies
http://www.empage.org/index.html
www.embassy.org

Department of State
http://travel.state.gov
Bureau of Consular Affairs
American Citizen Services
Ph: (202) 647-1488, (202) 647-5225

http://travel.state.gov/passport_services.html
Ph: (202) 663-1225

www.stat-usa.gov

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Physically submitting documents to be recorded at the County Recorder's Office is soon to be a thing of the past. eRecording allows agents to file land, title and property records etc, electronically. This service will revolutionize the way that document submission is handled.

It’s no secret that the economy continues to hum along and is growing at a very nice pace. Barring any catastrophe in the Middle East or any oil shock, we expect this to continue for the next few years at least. What does this mean for companies that are trying to grow their businesses? It means it’s a tough sell out there to get top sales and marketing employees to make a job change. Why? All of the good talent is already working elsewhere, and making great money!

It has often been said that quality of products and service is the key to business success and for the most part it is indeed fact. Now then many marketing consultants say that; Nice People is the icing on the cake.

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