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Added for You - Personal Protection Concepts For Security Personnel
It's one thing to write a book, but an entirely different thing to write one that you know how to sell. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. You may have the greatest book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life.Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Invest in press release submitting software and set aside time every week to send out a press release online to the press release directories. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.Mail a press release to all the trade journals in your field over and over again; you can use the same release. Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book. Learning to write and use powerful search engine optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.Using press releases can be a very effective marketing tool if used properly. Don't underestimate the value of a good press release for making book sales.Make sure to promote and market your book each and every day, both online and offline. Women buy more books then men; see how you can fit your book into the women's market. Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions.nes and have long since stopped shaking our heads in amazement that people could treat others with such bizarre and creative forms of chaos. I enrolled in numerous armed and unarmed response classes and became in instructor in too many programs to list here.
A few years back, I put toget
In business you must develop a strong team and to do this properly you must be careful whom you pick to be on the team. Vendors are part of that team. It is not as easy as you might think picking vendors. Let me tell you a story. I take issue with some of our vendors who do not walk the talk. I visited several vendors in TX this month and found that their lack of image and un-kept shops and attitude about image was quite inferior to ours. I found that they did not have the same value set when it came to quality of uniforms, signage and building. I am concerned that as the Optimist Club says, we should be work only for the best, associate with only the best and be only the best.Well, I must say we are the best and we have the best customers and therefore we must demand the best from our vendors. We want ethical and fair vendors and we need proper image. I believe it is totally disrespectful for our vendors to assume that we should be doing business with them when they lack the character and take zero pride in their shops image. I find it appalling for them to constantly toot their own horns and then go on like we do not matter. It is almost like saying; why take a shower we are only going to get dirty again? Well that maybe okay for; John Walker Lynn the Tally man fighter bathing in dirt, but not for our vendors. How can a company say they respect the services we offer yet never clean their tools, shop, building or offices. I toured one vendor and their shop was a disgusting pigsty where there was debris all over the shop, junky equipment everywhere, brand new machines uncovered and 1/4 inch of dirt on them. I saw paper work everywhere, clothes hanging form the door ways, the occasional motivational picture from Successories, Inc. with dirty glass and filled trash cans in the break rooms, with posters of women hung up viable from the open door. I am going to sa
Since the early eighties, I have been a police instructor tasked with training officers how to survive a dangerous job using dangerous tools. Officer survival has become an obsession with me and I decided early on that the best way for me to pass on this knowledge, was to actually have the knowledge. All police officers have seen their share of violence and danger. We have all witnessed horrible crime scenes and have long since stopped shaking our heads in amazement that people could treat others with such bizarre and creative forms of chaos. I enrolled in numerous armed and unarmed response classes and became in instructor in too many programs to list here.
A few years back, I put togeth
It sounds good: I know you do some relaxation exercise or reading some magazines in your drawing room leisurely. You hear a number of sounds that come from the street outside. Some are attractive while some distract attention! You like it or not, you need to hear all these noises.Nutty business:Now also you here a bell-ring sounds differently, with a unique musical rapidity. You know, it is a special sound coming from a hot selling item on the street: It is the peanuts! Some call it groundnuts too!This ringing noise is coming from the street and that too you know it is from a peanut seller pushing his handcart. The steel spatula generates the sound by hitting on the rims of an iron Chinese woke.Sound Attraction:He has a small stove burning, which heats the sand filled Chinese woke for hot dry frying the peanuts. He pushes the cart, shouts loudly with his special voice and makes the sound just by hitting the rims of the iron woke.Interesting Musical Note:By this, a peanut seller informs that he passes on the road; he sells hot fried tasty groundnuts; this shows that he is closer to you on the street; further alerted by the sound that may leave at any time.Desire with Flavor:Now the spatula makes a different sound by turning and frying the nuts. It is also unique and your nose is sharper to inhale the flavor of the hot frying of the nuts in the sand bath. Aha, you want to taste it instantly.Act Fast to Taste the Nuts:You are just calling your maidservant to go and get it immediately as the peanut merchant may leave at any time. She bought it; you got it! You simply admire at the taste of round bold hot peanuts.Now, on the business side, let us find what has happened and perceived in this groundnut selling process.Small Mobile
Since the early eighties, I have been a police instructor tasked with training officers how to survive a dangerous job using dangerous tools. Officer survival has become an obsession with me and I decided early on that the best way for me to pass on this knowledge, was to actually have the knowledge. All police officers have seen their share of violence and danger. We have all witnessed horrible crime scenes and have long since stopped shaking our heads in amazement that people could treat others with such bizarre and creative forms of chaos. I enrolled in numerous armed and unarmed response classes and became in instructor in too many programs to list here.
A few years back, I put toget
So, how do you take your talent and turn it to gold? First, you need to do what a person with a good business talent would do. Research. Instead of just wanting to do things that you want to do, use your creativity to make things that people want buy. This is the most important thing that you can do to be successful at making money with your artistic ability.The truth of the matter is that you do not have to be the best designer in the world to make a lot of money with your designs. You just have to make items that people want to buy. Sometimes things sell that just have a little different twist to them. Sometimes they are common items made into jewelry or furniture or usable art of any kind that people find interesting and buy. We once exhibited at an artistic wholesale show in Philadelphia. The man in the booth across from us was being very successful at selling sterling silver pendants that he had made in the shape of leaves. They were not fancy, but they sold like hotcakes. Use your creative thinking to come up with ideas for products and then step back and analyze your ideas objectively.Look around to see what is selling. Determine what people want. You can ask retailers and wholesalers about what items are selling the best. Styles and color preferences change so try to stay current with what is in style. Many designers believe that they can create the new “in” thing, but on a large scale, this takes a lot of money and influence. This does not mean that you can not make a lot of money with you products. Many designers make lots of money in their niche markets. Research to find out what is being done. Use your creativity to come up with ways to do things a little differently. Sometimes small changes make the biggest difference. Radical changes are not usually accepted by the majority of the cons
Since the early eighties, I have been a police instructor tasked with training officers how to survive a dangerous job using dangerous tools. Officer survival has become an obsession with me and I decided early on that the best way for me to pass on this knowledge, was to actually have the knowledge. All police officers have seen their share of violence and danger. We have all witnessed horrible crime scenes and have long since stopped shaking our heads in amazement that people could treat others with such bizarre and creative forms of chaos. I enrolled in numerous armed and unarmed response classes and became in instructor in too many programs to list here.
A few years back, I put toget
I realize there are zillions of lousy writers out there.They can’t string together coherent sentences, or they ramble, or their ideas are silly or unenlightened.But please believe me, they can still make it. They can become GREAT authors; there’s hope for them.How can I say this, especially at a time when it seems getting published in conventional media is growing more difficult by the moment? Even if you’re technically proficient, it’s hard enough to break into print, don’t you think?Actually, I don’t.I believe skills don’t come first. If they did, every language teacher would be a Stephen King. Undoubtedly, English teachers know more about the language, from a technical standpoint, than I do.So, what? I am a best-selling author of 12 books, and many of them haven’t written their first, let alone getting it into the hands of a major publisher that puts it into print.Well, then, why ME?I have the most important ingredient for becoming a writer, good or bad, published or not.It boils down to one word: Desire!My desire is strong, and with it, I can learn to express whatever wants to come out.If you want to be a writer ardently enough, you’ll learn, or teach yourself, the necessary skills. And when you think about it, isn’t this the secret of success in almost any occupation or career?
A few years back, I put toget
Knowing which credit card merchant account to get can be very confusing. There are thousands and thousands of banks, merchant account providers and third party sales teams that can offer you all kinds of incentives. Billions of dollars are transacted online every year and you want your share. Where do you turn? What do you look for? Read on to find out...Third party payment processorsThe easiest way to accept credit cards online is through a third party payment processor. Companies like Paypal and 2Checkout.com allow you to offer your customers the option of paying by credit card while not having to go through rigorous credit checks or putting down big deposits. Both of these companies include the option of putting a short business name alongside their name of your customers' credit card bill.Out of the two, Paypal has no up front setup fee while 2Checkout asks for a one-time $49 USD setup fee. Paypal is also cheaper per transaction. 2Checkout works differently than Paypal does when processing orders.2Checkout is considered to have purchased your product or service and is simply reselling it to your customer at a profit to them. They will handle the initial customer concerns with regards to the transaction but will refer the product or service specific questions back to you.Paypal on the other hand, simply processes the initial transaction in their name once you've upgraded your account to a Premium or Business account. Your customer doesn't have to register for a Paypal account if you live in certain countries like the US and Canada so it is very simple to use.Invoicing your customerPaypal allows invoicing but doesn't allow you to send a money request to someone without requiring your customer to open a Paypal account. On top of that, most new Paypal accounts are subject to a send limit restricti
A few years back, I put together a few thoughts on what I believed were personal protection skills necessary to help both police and civilians survive. It was simply listed under three categories: Awareness, Avoidance and, Defense. I believed then, and still do to a degree, that if you were in that condition ‘orange’, you could anticipate most danger and avoid it. Failing in that, there were some basic things that could be taught, bought or supplied that would help protect us. It never fails to amaze me how crime and violence always manages to evolve, keeping us (good guys and protectors) off balance. Just when you think carrying a pistol with you offers a great measure of security, some fanatic intentionally drives a plane into a building. Just when you think that your martial arts training dollars were a good investment, we find a world of mutants who don’t respond to pain the way they’re supposed to. I won’t even get into the suicide bombers at this point in my comments. So, where are we headed with our survival training today?
At one time in my police career, I was a member of our SWAT team. We trained for every imaginable scenario we could come up with. Usually we gleaned some le
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