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    Church Internet Marketing Strategy - Why We Need It
    Churches improved the quality of their web content in recent years, by embracing the technologies that enhance the user's multimedia experience. We are still not quite caught up to the business world, but most churches are taking better advantage of this truly blessed, low-cost delivery system that provides instant extension of the Gospel both across the globe and into the living room of our next-door neighbor.However, we are not living in the Field of Dreams where "If we build it, they will come." There is a fatal flaw dooming the Internet Marketing strategy of many churches. We don't have one.The Internet is a marketing medium, just like print, radio, TV, and word-of-mouth (evangelism included here). Each medium requires a unique vision, skillset and plan of action. Unfo
    (a lot of neurons), working as a team, to reproduce specific memories. This article appeared in Scientific American, May 18, ’07.

    It is a vindication of the original work of Dr. Jerome Lettvin who in the 1960s was laughed off the neurobiology lecture circuit for opposing the view of specialized neurons for different parts of our memories. He called his theory the Grandma cell, a single neuron (not a neural network) for each member of our family. He was right, only one for each relative, friend, and even Tom Hanks.

    Is there a point to this

    Each neuron is hardwired to an abstract (opposite of concrete) concept of Grandma, your boss or that Hilton celebrity. Our memory is focusing on a generalization, not a specific v

    Think Local, Act Global
    Any observant professional would have now been aware of the Hong Kong and Shanghai Bank's advertisements that touted it as "the world's local bank". The pictorial display of intimate knowledge of local customs of countries where they operate is very impressive.Organizations with subsidiaries around the globe know the pitfalls of not observing appropriate behaviour when dealing with the locals of their various markets. Losing their market share without implementing effective measures is one of the unfortunate consequences.Moreover, it is a common fallacy to presume that all Asians share exact same mentality, practices and religion because they all look the same. Anyone who never interacts with people other than their own naturally makes such assumptions, which will lead to u
    You are engaged in a detailed conversation with your doctor. He talks and you listen to his every word because it was about your health. He recommends a MRI because it would eliminate the need for exploratory surgery. His face is very serious, and then he mentions the C word.

    Right about now in this one sided conversation, you go all fuzzy in your mind and can no longer focus on his specific words. You say yes, schedule the appointment and leave the office. You brain is stuck in gear and continues to see and hear the doctor seal your fate.

    Thirty minutes later all you can think about and mentally visualize is the doctor and his words. You continue to experience mental movies of your own funeral. It is on a feedback loop repeating itself ad infinitum. You feel worse minute by minute.

    Want to discontinue this frightening experience?

    In order to overcome this negativity, you must switch from right-brain imagery to left brain verbalization. How? For it to work you must just do it and not analyze how insane it sounds.

    Internally sing the B.I.N.G.O. song and your mind will turn positive and your mental movies will produce silly cartoon characters, and eliminate the thoughts of hospitals, doctors, and funerals.

    You remember B.I.N.G.O. from kindergarten. Silently (or aloud if you are alone) focus on the words and sing them. Remember, you slap your thigh for each letter in the name, B.I.N.G.O.

    There was a farmer who had a dog and Bingo was his name, B-I-N-G-O, B-I-N-G-O, and B-I-N-G-O was his name-o.

    The second stanza goes,
    There was a farmer who had a dog and Bingo was his name-o, -I-N-G-O, -I-N-G-O, -I-N-G-O, and Bingo was his name-o.

    Third stanza:
    There was a farmer who had a dog and Bingo was his name-o - -N-G-O, ---N-G-O, --N-G-O, and Bingo was his name-o.

    You continue removing one-letter at a time, and replace it with smack on your thigh, until the end. In about one-minute you have switched brain dominance from your horrible, scary right-brain mental movies, to smiling by using your left-brain and its verbalizing skills to chose to get a second opinion.

    This schema (mental strategy) works after a fight with your significant other, boss, or guidance counselor, anything that causes right-hemispheric hijacking of your mind with mental imagery of death and destruction.

    Once you are emotionally engaged in looping the previous scene repetitiously, singing B.I.N.G.O. will tear and disconnect the mental imagery. After B-I-N-G-O your mind is in left-hemispheric dominance, and you can think rationally.

    Tell me something; is Bingo the name of the dog or the farmer?

    Grandmother Cell

    A scientist at the University of Leicester (England), Dr. Quiroga offered evidence that all it takes is one neuron (nerve cell) to produce the memory of a given image.

    So what

    For the past century it was a given that it required a neural network (a lot of neurons), working as a team, to reproduce specific memories. This article appeared in Scientific American, May 18, ’07.

    It is a vindication of the original work of Dr. Jerome Lettvin who in the 1960s was laughed off the neurobiology lecture circuit for opposing the view of specialized neurons for different parts of our memories. He called his theory the Grandma cell, a single neuron (not a neural network) for each member of our family. He was right, only one for each relative, friend, and even Tom Hanks.

    Is there a point to this

    Each neuron is hardwired to an abstract (opposite of concrete) concept of Grandma, your boss or that Hilton celebrity. Our memory is focusing on a generalization, not a specific vi

    How To Create A Business Note That Is More Attractive To A Note Investor
    You are selling your small business (business value under $1 million for this article). You would like the buyer of your business to come in with an all-cash offer, or be able to qualify for an SBA guaranteed loan. However, in many cases the owner of the business ends up taking back the financing because the buyer is not able to make an all-cash offer or does not qualify for an SBA guaranteed loan. So you create a “business note” and you now become the “bank”. At first that may seem okay, but after a couple of years of receiving payments you may decide you want to get back into business and you need the cash that is tied up in your business note on which you are receiving payments. So now you want to sell your business note to raise cash for your next business venture.
    epeating itself ad infinitum. You feel worse minute by minute.

    Want to discontinue this frightening experience?

    In order to overcome this negativity, you must switch from right-brain imagery to left brain verbalization. How? For it to work you must just do it and not analyze how insane it sounds.

    Internally sing the B.I.N.G.O. song and your mind will turn positive and your mental movies will produce silly cartoon characters, and eliminate the thoughts of hospitals, doctors, and funerals.

    You remember B.I.N.G.O. from kindergarten. Silently (or aloud if you are alone) focus on the words and sing them. Remember, you slap your thigh for each letter in the name, B.I.N.G.O.

    There was a farmer who had a dog and Bingo was his name, B-I-N-G-O, B-I-N-G-O, and B-I-N-G-O was his name-o.

    The second stanza goes,
    There was a farmer who had a dog and Bingo was his name-o, -I-N-G-O, -I-N-G-O, -I-N-G-O, and Bingo was his name-o.

    Third stanza:
    There was a farmer who had a dog and Bingo was his name-o - -N-G-O, ---N-G-O, --N-G-O, and Bingo was his name-o.

    You continue removing one-letter at a time, and replace it with smack on your thigh, until the end. In about one-minute you have switched brain dominance from your horrible, scary right-brain mental movies, to smiling by using your left-brain and its verbalizing skills to chose to get a second opinion.

    This schema (mental strategy) works after a fight with your significant other, boss, or guidance counselor, anything that causes right-hemispheric hijacking of your mind with mental imagery of death and destruction.

    Once you are emotionally engaged in looping the previous scene repetitiously, singing B.I.N.G.O. will tear and disconnect the mental imagery. After B-I-N-G-O your mind is in left-hemispheric dominance, and you can think rationally.

    Tell me something; is Bingo the name of the dog or the farmer?

    Grandmother Cell

    A scientist at the University of Leicester (England), Dr. Quiroga offered evidence that all it takes is one neuron (nerve cell) to produce the memory of a given image.

    So what

    For the past century it was a given that it required a neural network (a lot of neurons), working as a team, to reproduce specific memories. This article appeared in Scientific American, May 18, ’07.

    It is a vindication of the original work of Dr. Jerome Lettvin who in the 1960s was laughed off the neurobiology lecture circuit for opposing the view of specialized neurons for different parts of our memories. He called his theory the Grandma cell, a single neuron (not a neural network) for each member of our family. He was right, only one for each relative, friend, and even Tom Hanks.

    Is there a point to this

    Each neuron is hardwired to an abstract (opposite of concrete) concept of Grandma, your boss or that Hilton celebrity. Our memory is focusing on a generalization, not a specific v

    Combating Discomfort With Back Pain Medication
    When it comes to back pain, sufferers can relate that anything goes in the battle to alleviate discomfort. Back pain can significantly disrupt your life leaving you incapable of performing simple activities. And while an evening rest may be a respite for some, for those suffering from back pain, being in bed only leads to restless tossing and turning. It’s no wonder that more and more people turn to back pain medication to allow them a reprieve from discomfort and promote healing.There is a large range of back pain medication on the market today that extends from over-the-counter concoctions and more complex pharmaceutical drugs to more holistic forms of treatment. Ultimately, the type of back pain medication that you choose should be decided together with your doctor.Some
    Bingo was his name, B-I-N-G-O, B-I-N-G-O, and B-I-N-G-O was his name-o.

    The second stanza goes,
    There was a farmer who had a dog and Bingo was his name-o, -I-N-G-O, -I-N-G-O, -I-N-G-O, and Bingo was his name-o.

    Third stanza:
    There was a farmer who had a dog and Bingo was his name-o - -N-G-O, ---N-G-O, --N-G-O, and Bingo was his name-o.

    You continue removing one-letter at a time, and replace it with smack on your thigh, until the end. In about one-minute you have switched brain dominance from your horrible, scary right-brain mental movies, to smiling by using your left-brain and its verbalizing skills to chose to get a second opinion.

    This schema (mental strategy) works after a fight with your significant other, boss, or guidance counselor, anything that causes right-hemispheric hijacking of your mind with mental imagery of death and destruction.

    Once you are emotionally engaged in looping the previous scene repetitiously, singing B.I.N.G.O. will tear and disconnect the mental imagery. After B-I-N-G-O your mind is in left-hemispheric dominance, and you can think rationally.

    Tell me something; is Bingo the name of the dog or the farmer?

    Grandmother Cell

    A scientist at the University of Leicester (England), Dr. Quiroga offered evidence that all it takes is one neuron (nerve cell) to produce the memory of a given image.

    So what

    For the past century it was a given that it required a neural network (a lot of neurons), working as a team, to reproduce specific memories. This article appeared in Scientific American, May 18, ’07.

    It is a vindication of the original work of Dr. Jerome Lettvin who in the 1960s was laughed off the neurobiology lecture circuit for opposing the view of specialized neurons for different parts of our memories. He called his theory the Grandma cell, a single neuron (not a neural network) for each member of our family. He was right, only one for each relative, friend, and even Tom Hanks.

    Is there a point to this

    Each neuron is hardwired to an abstract (opposite of concrete) concept of Grandma, your boss or that Hilton celebrity. Our memory is focusing on a generalization, not a specific v

    Acne - Not Just For Your Face
    When people think of acne, they typically think of a person with an outbreak of red, inflamed pores on his or her face. While this is the most common form, it is not the only type of acne people may experience.A variety of causes can create acne on different areas of the body. As long as pores and hair follicles become clogged with oil, dirt, dust, and other outside particles, they can become irritated, inflamed, and close up, entrapping the particles and causing eruptions or rashes of blackheads and other inflamed cysts.If you happen to find acne like symptoms on areas other than your face and other typical areas you may find acne, do not panic. You may just be experiencing a different type of acne. Check the location of this unexpected acne outbreak and try to figure out
    ificant other, boss, or guidance counselor, anything that causes right-hemispheric hijacking of your mind with mental imagery of death and destruction.

    Once you are emotionally engaged in looping the previous scene repetitiously, singing B.I.N.G.O. will tear and disconnect the mental imagery. After B-I-N-G-O your mind is in left-hemispheric dominance, and you can think rationally.

    Tell me something; is Bingo the name of the dog or the farmer?

    Grandmother Cell

    A scientist at the University of Leicester (England), Dr. Quiroga offered evidence that all it takes is one neuron (nerve cell) to produce the memory of a given image.

    So what

    For the past century it was a given that it required a neural network (a lot of neurons), working as a team, to reproduce specific memories. This article appeared in Scientific American, May 18, ’07.

    It is a vindication of the original work of Dr. Jerome Lettvin who in the 1960s was laughed off the neurobiology lecture circuit for opposing the view of specialized neurons for different parts of our memories. He called his theory the Grandma cell, a single neuron (not a neural network) for each member of our family. He was right, only one for each relative, friend, and even Tom Hanks.

    Is there a point to this

    Each neuron is hardwired to an abstract (opposite of concrete) concept of Grandma, your boss or that Hilton celebrity. Our memory is focusing on a generalization, not a specific v

    Improving Your Life With Yoga
    You've probably heard all about Yoga and may even know someone who practices it. Just what are the benefits of practicing Yoga and what exactly is it?Yoga is one of six schools in Hindu philosophy, mainly focusing on helping the individual to meditate and travel a path of self-realization. However, outside of India, Yoga is more often linked with the practice of asanas, which are postures. These postures, as well as meditation, form the basis of what Western culture considers modern Yoga.Here are some of the many ways you can improve your life with Yoga:Weight LossSome Yoga postures can help to stimulate glands that moderate the body's hormone levels. The thyroid gland, in particular, can be stimulated with certain shoulder based postures. The thyroid gland is
    (a lot of neurons), working as a team, to reproduce specific memories. This article appeared in Scientific American, May 18, ’07.

    It is a vindication of the original work of Dr. Jerome Lettvin who in the 1960s was laughed off the neurobiology lecture circuit for opposing the view of specialized neurons for different parts of our memories. He called his theory the Grandma cell, a single neuron (not a neural network) for each member of our family. He was right, only one for each relative, friend, and even Tom Hanks.

    Is there a point to this

    Each neuron is hardwired to an abstract (opposite of concrete) concept of Grandma, your boss or that Hilton celebrity. Our memory is focusing on a generalization, not a specific visual feature. Any single element reminding us of the sound, look or feeling of the original memory will link that memory to our present state of mind.

    A smell of apples can produce a short mental movie of Mom’s apple pie.

    This single neuron is not exclusively for Grandma, the Empire State Building, or the Hollywood sign; it can link to many other memories. Our brain appears to have an endless capacity for learning and memory. That is the point, you have unlimited learning potential.

    Almost there. When you try to remember a conversation, contents of a book, or a travel experience, what you get back is an abstract. You get a summary, an approximation, and what-it-is-about. People with eidetic imagery (photographic memory) are slim to none. How about one in 3-4 million?

    7 Genius Questions

    If you want to become a superstar in memory and learning, learn to be interactive with what you read and hear (lectures).

    Seven Keys to Genius

    1. Can you remember Who? Picture an Owl making their sound.
    2. What? Mentally see a Hat from w-hat.
    3. When? Can you picture the Hen fro w-Hen?
    4. Where? Now see a Hare (the rabbit), from the w-Here.
    5. Why? Can you picture a Eye for why?
    6. Which? Switch to a Witch on a broom
    7. How? See a Cow for How.

    Link these seven pictures to each other to remember the questions. The Owl in the barn, defecating on the Hat. The hat thrown like a Frisbee knocking off the head of the Hen, bleeding on the Hare. The hare having six Eyes, flying away with a Witch, and turning into a Cow.

    Now, answer these 7 questions in writing (2-3 sentences each) and you have the gist of what you read or listened to at the lecture.

    Brilliant students do not reread entire books, articles or listen again to lectures before an exam or giving a presentation. They remember the 7 questions and review their 2-3 sentence answers to reconstruct the original experience.

    Endwords

    After 10,000 students we stopped counting those who aced school and landed more than their fair share of corporate promotions. We live in the knowledge economy and information is your currency.

    Learn and use the schema of 7 gist questions and you will have a unique competitive advantage. It will land you in the fast-track in school and career. Join us to triple your reading speed and double your memory.

    See ya,

    copyright 2007
    H. Bernard Wechsler
    www.speedlearning.org
    hbw@speedlearning.org
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