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Added for You - Know the Difference Between Marketing and Selling
Question: What is a secret shared by fantastic leaders and also great spouses and life partners?Answer: Cheer leading!That is, people with excellent leadership skills cheer lead after * positive eve
As you plan your marketing activities, think about these differences. They have different outcomes and therefore, they require different tools.
Focus your marketing on
Relationships... Money... Health..The Past...Failure..Mental and Spiritual Battles..Time Constraints...Professional pressures..At any given moment you, your clients, and employees are dealing with one or the other
With a lot of businesses, the line between selling and marketing is blurry. But, I've always found it helpful to look at it this way.
Marketing involves anything you do that gets you or your business in front of someone who is interested in what your business can do for them.
Selling involves personal communication between you and your potential customer that helps you both decide if you should do business together.
When you do something that creates awareness of your business you are marketing. When you talk with someone directly who has expressed interest in your business, you are selling.
By the way, when I talk about "selling" I do not mean an arm-twisting type of selling that focuses on closing and commissions. Instead, I mean a professional type of selling that focuses on an exchange of information so both people can clearly see if it makes sense to work together.
Arm-twisting, sales-pitch selling is a thing of the past. These days you need to focus on how you can best help your customers accomplish what they want.
As you plan your marketing activities, think about these differences. They have different outcomes and therefore, they require different tools.
Focus your marketing on i
Many people starting a new business have the idea that putting their business plan on paper plan is an unnecessary exercise in mental gymnastics. The typical attitude seems to be: OK, I may have to write one, but after i
Marketing involves anything you do that gets you or your business in front of someone who is interested in what your business can do for them.
Selling involves personal communication between you and your potential customer that helps you both decide if you should do business together.
When you do something that creates awareness of your business you are marketing. When you talk with someone directly who has expressed interest in your business, you are selling.
By the way, when I talk about "selling" I do not mean an arm-twisting type of selling that focuses on closing and commissions. Instead, I mean a professional type of selling that focuses on an exchange of information so both people can clearly see if it makes sense to work together.
Arm-twisting, sales-pitch selling is a thing of the past. These days you need to focus on how you can best help your customers accomplish what they want.
As you plan your marketing activities, think about these differences. They have different outcomes and therefore, they require different tools.
Focus your marketing on
We’ve all read the newspapers and seen the countless news broadcasts about crooked accountants and their practices. Some skim a few dollars here and there from several of their clients, while a few others simply leave th
When you do something that creates awareness of your business you are marketing. When you talk with someone directly who has expressed interest in your business, you are selling.
By the way, when I talk about "selling" I do not mean an arm-twisting type of selling that focuses on closing and commissions. Instead, I mean a professional type of selling that focuses on an exchange of information so both people can clearly see if it makes sense to work together.
Arm-twisting, sales-pitch selling is a thing of the past. These days you need to focus on how you can best help your customers accomplish what they want.
As you plan your marketing activities, think about these differences. They have different outcomes and therefore, they require different tools.
Focus your marketing on
Financial Advisors have a certain image that they need to portray, and that really comes across in the business cards that they hand out. Financial advisors need to show their conservativeness, formality, and stability,
Arm-twisting, sales-pitch selling is a thing of the past. These days you need to focus on how you can best help your customers accomplish what they want.
As you plan your marketing activities, think about these differences. They have different outcomes and therefore, they require different tools.
Focus your marketing on
Referrals have worked wonders for many companies. Your staff is actually your best resource for finding new employees and can save you thousands of dollars in recruiting or other fees. The best way to encourage employee r
As you plan your marketing activities, think about these differences. They have different outcomes and therefore, they require different tools.
Focus your marketing on identifying who can can best help with your product or service. Then deliver to them a message that helps them believe you can help them. Tell them and show them how you'll help them get what they want.
When you do that well, you'll find selling becomes a lot easier and more successful.
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