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Added for You - Small Business Marketing Secrets - Keep It Real for Best Results
"A true Master is not the one with the most students, but one who creates the most Masters. A true leader is not the one with the most followers, but one who creates the most leaders." — Neale Donald Walsch, Conversations With God: An Uncommon DialogueI was doing fairly well in grades one to t
It's easy to do this. We're proud of what we do and so maybe we get a little over the top in how we tell our story to the world. The problem is when we go too far, we can get ourselves in trouble, like Steve did. And as we promote our business, the last thing we
Do you ever waste a half hour day-dreaming about your dream job? The good news is that real people do get Dream Jobs every day. But you have to go after your Dream Job - it's unlikely to come to you. Here are five tips for zeroing in on your Dream Job, and getting it.1) First off, decide what'
One of the guys in our group, Steve, was always getting himself in trouble.
One day, as he was driving down the highway, Steve decided the person driving the car next to him was doing something wrong. I don't remember if the guy was speeding or failed to use a turn signal or what. It's not important.
The important thing was, Steve, didn't like the way this guy was driving and Steve had a security badge for his job at the department store. So, Steve flashed his badge and he pulled the guy over.
I suppose his ego got the better of him and he just couldn't stop himself. Or maybe he had too much coffee that day. Who knows? Anyway, Steve gets out of his car to give the other guy a piece of his mind and finds himself face to face with a real badge from a real police officer.
Oops!
Steve got lucky because all he got was a lecture. And the police officer got a great story to tell his pals on the force. It could have been much worse.
When I see a lot of marketing I think of Steve. Too often people puff up their promotional language and try to be someone or something different than who they really are.
It's easy to do this. We're proud of what we do and so maybe we get a little over the top in how we tell our story to the world. The problem is when we go too far, we can get ourselves in trouble, like Steve did. And as we promote our business, the last thing we
Thanks to the "Fair And Accurate Credit Transactions Act" that went into effect in June of 2005, law now mandates that any business with one or more employees must have document disposal equipment. This is to ensure that all business and personal documents that need to be discarded are handled in a w
The important thing was, Steve, didn't like the way this guy was driving and Steve had a security badge for his job at the department store. So, Steve flashed his badge and he pulled the guy over.
I suppose his ego got the better of him and he just couldn't stop himself. Or maybe he had too much coffee that day. Who knows? Anyway, Steve gets out of his car to give the other guy a piece of his mind and finds himself face to face with a real badge from a real police officer.
Oops!
Steve got lucky because all he got was a lecture. And the police officer got a great story to tell his pals on the force. It could have been much worse.
When I see a lot of marketing I think of Steve. Too often people puff up their promotional language and try to be someone or something different than who they really are.
It's easy to do this. We're proud of what we do and so maybe we get a little over the top in how we tell our story to the world. The problem is when we go too far, we can get ourselves in trouble, like Steve did. And as we promote our business, the last thing we
Homebuyers are an interesting study. Watching people make their home buying decisions has brought me to the conclusion that every decision that every one of us makes is based in emotion. You heard me, it's all about the emotion. Before you deny what I am describing to you, let me begin with me.
I suppose his ego got the better of him and he just couldn't stop himself. Or maybe he had too much coffee that day. Who knows? Anyway, Steve gets out of his car to give the other guy a piece of his mind and finds himself face to face with a real badge from a real police officer.
Oops!
Steve got lucky because all he got was a lecture. And the police officer got a great story to tell his pals on the force. It could have been much worse.
When I see a lot of marketing I think of Steve. Too often people puff up their promotional language and try to be someone or something different than who they really are.
It's easy to do this. We're proud of what we do and so maybe we get a little over the top in how we tell our story to the world. The problem is when we go too far, we can get ourselves in trouble, like Steve did. And as we promote our business, the last thing we
Every experienced marketer knows that you can’t quickly give up on a prospect just because they did not respond to your first marketing communication. Prospects are very busy with their own personal challenges and other pressing needs and issues. Your message is often just another ad that flashes i
Oops!
Steve got lucky because all he got was a lecture. And the police officer got a great story to tell his pals on the force. It could have been much worse.
When I see a lot of marketing I think of Steve. Too often people puff up their promotional language and try to be someone or something different than who they really are.
It's easy to do this. We're proud of what we do and so maybe we get a little over the top in how we tell our story to the world. The problem is when we go too far, we can get ourselves in trouble, like Steve did. And as we promote our business, the last thing we
Perfunctorily ringing, the phone starts my day with an incessant ring. I'm not ready for the morning yet, but I paste a smile on my face and pick up the receiver.Customer #1 - Good morning Jan, I need a business plan written up ASAP, got a pen?Me - No, but what cha want in it?Cus
It's easy to do this. We're proud of what we do and so maybe we get a little over the top in how we tell our story to the world. The problem is when we go too far, we can get ourselves in trouble, like Steve did. And as we promote our business, the last thing we want is for customers to think of us as people who over-promise and under-deliver.
For our marketing to be most effective, we need to reach the right people with the right message. If we stray too far and try to be something we're not, our message will be wrong and our market likely will be too. Sending the wrong message to the wrong market is a cardinal sin in the world of marketing.
So, as you plan and implement your marketing, take some time to make sure you're telling the right story. Make sure your message is based on who you are and what your business can do for your customers. Keep it grounded in reality.
You'll have a greater impact and you'll get better results. And, you're less likely to get chewed out by an angry police officer!
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