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  • Added for You - Out Marketing the Competition in the Specialty Industrial Equipment Sector; Case Study

    How to Write Great Headlines
    According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract th
    ellable contract to an already in place regional carwash equipment service company for a discounted price, or used as a way to establish a network of dealers and collect a commission on that maintenance contract you see? Water issues in the world are not going away and car washes use
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    What do you do when you have an innovation, which is somewhat unique in the specialty industrial equipment business, but there are already others with similar equipment out there, which are not capitalizing on your target niche? Well you simply out market them and look for ways to add revenue, while adding value to the customer in the form of piece of mind.

    Let’s take a case study of a wastewater filtration system for the car wash industry; a system capable of treating the water for reuse, but rather than go head to head with superior systems, which have been in the market for decades, let’s go after another market. Paula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

    This will help carwash owners without any recycling keep peace since they are high water users in specific target regions, which are drought ridden. Another possible revenue builder will be to also set up a maintenance program insurance policy. This will be sold with the equipment like with copy machines and will provide the company with either a sellable contract to an already in place regional carwash equipment service company for a discounted price, or used as a way to establish a network of dealers and collect a commission on that maintenance contract you see? Water issues in the world are not going away and car washes use w

    The Secret to Attracting Your Ideal Customers
    Are you tired of dealing with difficult customers?Have you ever imagined how great it would be if you ONLY had to deal with the types of customers you enjoy? Your job would be so much more rewarding. Think about it…attracting ideal customers, working with your ideal customers.Well, I am
    revenue, while adding value to the customer in the form of piece of mind.

    Let’s take a case study of a wastewater filtration system for the car wash industry; a system capable of treating the water for reuse, but rather than go head to head with superior systems, which have been in the market for decades, let’s go after another market. Paula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

    This will help carwash owners without any recycling keep peace since they are high water users in specific target regions, which are drought ridden. Another possible revenue builder will be to also set up a maintenance program insurance policy. This will be sold with the equipment like with copy machines and will provide the company with either a sellable contract to an already in place regional carwash equipment service company for a discounted price, or used as a way to establish a network of dealers and collect a commission on that maintenance contract you see? Water issues in the world are not going away and car washes use

    Do You Hear That?
    I read a report in the Toronto Star stated that 70% of workplace errors happen because of communication breakdown and that many of them directly relate to a lack of listening skills.The challenge is most people filter out sounds, noises and people talking as much as they filter out most of the things
    n in the market for decades, let’s go after another market. Paula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

    This will help carwash owners without any recycling keep peace since they are high water users in specific target regions, which are drought ridden. Another possible revenue builder will be to also set up a maintenance program insurance policy. This will be sold with the equipment like with copy machines and will provide the company with either a sellable contract to an already in place regional carwash equipment service company for a discounted price, or used as a way to establish a network of dealers and collect a commission on that maintenance contract you see? Water issues in the world are not going away and car washes use

    Differences in Carwash Types in the US Market
    There appears to be quite a discrepancy of data about the number of carwashes in the United States. Then there are different types of carwashes; Fixed and mobile. Amongst the fixed site carwashes there are coin-op self serve washes, Flex Service Robotic, Conveyor Conventional, Gas Station Rollover and the T
    nce they are high water users in specific target regions, which are drought ridden. Another possible revenue builder will be to also set up a maintenance program insurance policy. This will be sold with the equipment like with copy machines and will provide the company with either a sellable contract to an already in place regional carwash equipment service company for a discounted price, or used as a way to establish a network of dealers and collect a commission on that maintenance contract you see? Water issues in the world are not going away and car washes use
    Corporate Fraud-In Praise of Jail Time
    Finally, we are beginning to see real serious consequences for some of the players in the frauds that have been so prominent in the recent news. A third Enron executive is now sitting in a jail cell, and one WorldCom top dog has been arrested. Even Martha Stewart has finally been indicted.It’s about
    ellable contract to an already in place regional carwash equipment service company for a discounted price, or used as a way to establish a network of dealers and collect a commission on that maintenance contract you see? Water issues in the world are not going away and car washes use water and must conserve.

    You see for existing car washes it is almost impossible to shut down dig holes and set up reclaim, recycle and reuse system for a complete 100% closed loop system, although some car wash equipment companies claim to have above ground type units or ones which are so turn-key, that you dig the hole in the parking lot slap the system in and cover it up in a couple of days. Start on a slow Monday and finish before a busy Thursday-Friday, well at least this is what some equipment sales people of these reclaim systems claim?

    Instead we will by-pass the headaches and hassles of carwash owners and disruptions in their cash flow by providing a simple recycling system which provide some recycling which is better than nothing and concentrate on this specific high-profit relatively easy to install niche. Then once we have our foot in the door we will continue to build our customer base and offer new innovative products, specialty equipment to make profits and solve mankind’s most pressing dilemma; Water.

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