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Added for You - Lesson Learnt from a Shopkeeper
Attracting and retaining high quality leaders is a challenge for many organisations. Organisations are finding it harder to attract suitable applicants for leadership positions. Further, many people who take on leadership roles fail to flourish in their new positions. Rather, despite their hard work and best efforts, they are mediocre leaders, who often do not enjo
2. No one purchases at the first contact. It would be wonderful if contacting a prospect once would lead to a sale but unfortunately the world does n
Inventory reduction can be one of the most powerful and value-adding activities that a company can undertake. This is because inventory reduction generates cash, just as sales or cost reduction activities generate cash. This cash is just as real and just as valuable to the company as cash that is generated through sales or cost reduction.When the inventory being he
I picked up the files and stood at the counter waiting for my turn to be served. I became aware of a disembodied voice repeating “they are two for ?2.50.” At first I just ignored the intrusion but eventually I looked around and realised the voice was in fact talking to me.
“They are two for ?2.50”, I am sure you are correct thought I but why are you telling me? I finally realised that the gentleman concerned meant that the lever arch files were two for ?2.50 and would I like to purchase four rather than three.
You may be wondering why I bother to report this little encounter. The reason is simply that there are valuable lessons to be learnt that can be applied to your business regardless of size or the products / services that you supply. What are a few of these ideas?
1. Before you are able to deliver an effective sales message it is necessary to gain the attention of your prospect. In the example above a simple “excuse me sir” would have sufficed. How do you attract the attention of your prospects? Until someone is listening to you, your sales message is wasted regardless of how good it may or may not be.
2. No one purchases at the first contact. It would be wonderful if contacting a prospect once would lead to a sale but unfortunately the world does no
Fund raising is not quite as easy as the papers would have you believe. However, the odds are improved if you approach it in a methodical way.1. Preparatory Stage1.1 Understand the business fully and carry out some preliminary due diligence work. Highlight any obvious aspects of the business which could affect a successful fund raising or the
“They are two for ?2.50”, I am sure you are correct thought I but why are you telling me? I finally realised that the gentleman concerned meant that the lever arch files were two for ?2.50 and would I like to purchase four rather than three.
You may be wondering why I bother to report this little encounter. The reason is simply that there are valuable lessons to be learnt that can be applied to your business regardless of size or the products / services that you supply. What are a few of these ideas?
1. Before you are able to deliver an effective sales message it is necessary to gain the attention of your prospect. In the example above a simple “excuse me sir” would have sufficed. How do you attract the attention of your prospects? Until someone is listening to you, your sales message is wasted regardless of how good it may or may not be.
2. No one purchases at the first contact. It would be wonderful if contacting a prospect once would lead to a sale but unfortunately the world does n
Jobs in risk management involve investigating the levels of risk associated with the clients, and help consider how those risks might be minimized. The position is quite important, as it provides the policy writers with the information that they need to write an effective policy and determine an accurate premium. They are rewarded for their hard work by the ability to wor
You may be wondering why I bother to report this little encounter. The reason is simply that there are valuable lessons to be learnt that can be applied to your business regardless of size or the products / services that you supply. What are a few of these ideas?
1. Before you are able to deliver an effective sales message it is necessary to gain the attention of your prospect. In the example above a simple “excuse me sir” would have sufficed. How do you attract the attention of your prospects? Until someone is listening to you, your sales message is wasted regardless of how good it may or may not be.
2. No one purchases at the first contact. It would be wonderful if contacting a prospect once would lead to a sale but unfortunately the world does n
In China, the word guanxi is in the top ten vocabulary list of all successful businesses. Great Chinese businesses and business(wo)men just cannot survive and thrive without developing excellent guanxi with organizations of authority, such as the state-owned banks. But to a deeper extent, guanxi penetrates all manners of Chinese society. The school that you're going to has
1. Before you are able to deliver an effective sales message it is necessary to gain the attention of your prospect. In the example above a simple “excuse me sir” would have sufficed. How do you attract the attention of your prospects? Until someone is listening to you, your sales message is wasted regardless of how good it may or may not be.
2. No one purchases at the first contact. It would be wonderful if contacting a prospect once would lead to a sale but unfortunately the world does n
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your offi
2. No one purchases at the first contact. It would be wonderful if contacting a prospect once would lead to a sale but unfortunately the world does not work that way. Most people will not purchase until the sixth, seventh or eight contact. This is why sending out one direct mailing piece is rarely as successful as multiple contacts over a period of time.
3. One thing the shop owner was doing right was to up-sell at the point of sale. By offering two lever arch files for ?2.50 he increased the chances that customers would make a larger purchase. What products or services are you able to bundle together and produce an irresistible offer for your customers?
4. Measure, measure, and measure. The shop owner priced his offer in such a way that he could easily lose money if a reasonable number of customers would usually purchase two lever arch files anyway. Had I thought to ask I suspect that it is unlikely he would be able to tell me how many files would generally be purchased at one time? Without this information it is impossible for him to know whether he is making or losing money on his offer.
5. Contact your customers and let them know when you have a special offer. Create special offers just for your most valuable customers. This would be difficult for the shopkeeper in the example because he made no attempt to capture my name or contact details
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