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Added for You - Five Quick Steps to Your Marketing Plan
In this issue, I will share my experience acquired from the conglomerate and its operating companies. For the purpose of this article, I will articulate the Focus on Results and Creating Value which is one of the Eleven Values and Concepts in Malcolm Baldrige Criteria (Source: http//www.nist.gov/quality). As before, I will use case studies to show how some of the companies implement them.To recap, below are the Eleven Core Values and Concepts of Baldrige Criteria:-Visio
I'd also like to add a few more methods or "vehicles:"
- networking events
- public speaking
- article marketing
- press releases
- event sponsorship
- donating
Another great resource for inexpensive marketing methods is Making Dollars Out of Cents: 101 Tips for the Frugal Marketer
You've bought all your cleaning supplies and equipment, told everyone you know that you have started a cleaning business and now you are ready to start bidding on jobs and getting down to work. So your next step is to meet with potential clients and put together a bid for their cleaning services. But how do you know what to charge for cleaning your potential client's building?Start off by remembering that you are in business to make a profit and earn a living. Sometimes the tendency is to price our
Step One: Marketing Goals
The first step is to write down the marketing goals you have for your small business. Whether it be increasing sales by 10%, releasing a new product, or improving online sales, you should write down all of your goals.
Once you've got everything written downs, go over each goal and make sure it is realistic (do you have the staff to service 10 new clients?), if not, revise.
Step Two: Set Your Marketing Budget
Before you can plan how to achieve your goals, you've got to know who much you can invest in the methods you'll use. Be realistic about your budget and don't spend more than you'll make back; there are plenty of low cost ways to market. But, DO invest in marketing, it will pay-off. If you're not willing to spend money on your small business' success, you devalue your products or services. Plus, if customers forget about you, they don't buy from you.
Step Three: Evaluate Marketing Methods
There are many ways to market your small business. In his book, The Marketing Toolkit for Growing Business, Jay Lipe shares a list of what he calls marketing "vehicles." His list includes (Taken from The Marketing Toolkit for Growing Businesses, by Jay Lipe, 2002):
- Newspaper Ads
- Magazine Ads
- Yellow Pages
- Television Ads
- Cable TV Ads
- Radio Advertising
- Direct Mail
- Billboards
- Telemarketing
- Internet
- Publicity
- Trade Shows
- Event Marketing
- Direct Sales
- networking events
- public speaking
- article marketing
- press releases
- event sponsorship
- donating
Another great resource for inexpensive marketing methods is Making Dollars Out of Cents: 101 Tips for the Frugal Marketer,
You’ve had your eye on that promotion for some time now. You’re bound and determined to get out of your office worker status into a supervisory position you’re certain you’re well suited for-- but apparently no one else is convinced. You watch others from your work group move on, out and up, and you’re getting seriously depressed. “What’s wrong with me?” you wonder. All your supervisor says is “There’s a lot of competition for those jobs,” as if you didn’t know that already. You know the work you do in you
Once you've got everything written downs, go over each goal and make sure it is realistic (do you have the staff to service 10 new clients?), if not, revise.
Step Two: Set Your Marketing Budget
Before you can plan how to achieve your goals, you've got to know who much you can invest in the methods you'll use. Be realistic about your budget and don't spend more than you'll make back; there are plenty of low cost ways to market. But, DO invest in marketing, it will pay-off. If you're not willing to spend money on your small business' success, you devalue your products or services. Plus, if customers forget about you, they don't buy from you.
Step Three: Evaluate Marketing Methods
There are many ways to market your small business. In his book, The Marketing Toolkit for Growing Business, Jay Lipe shares a list of what he calls marketing "vehicles." His list includes (Taken from The Marketing Toolkit for Growing Businesses, by Jay Lipe, 2002):
- Newspaper Ads
- Magazine Ads
- Yellow Pages
- Television Ads
- Cable TV Ads
- Radio Advertising
- Direct Mail
- Billboards
- Telemarketing
- Internet
- Publicity
- Trade Shows
- Event Marketing
- Direct Sales
- networking events
- public speaking
- article marketing
- press releases
- event sponsorship
- donating
Another great resource for inexpensive marketing methods is Making Dollars Out of Cents: 101 Tips for the Frugal Marketer
Binders are perfect presentation solutions. They organize loose papers and help give a more professional impression for presentations. They have been around since the later half of 19th century. However, since 1954 the American thermoplastic industry pioneered manufacturing and custom printing of these loose-leaf products.Binders are available in a gamut of types, styles, sizes, colors and capacities. You can pick and choose the one that best suits your requirements. Add to it state-of-the-art scree
Step Three: Evaluate Marketing Methods
There are many ways to market your small business. In his book, The Marketing Toolkit for Growing Business, Jay Lipe shares a list of what he calls marketing "vehicles." His list includes (Taken from The Marketing Toolkit for Growing Businesses, by Jay Lipe, 2002):
- Newspaper Ads
- Magazine Ads
- Yellow Pages
- Television Ads
- Cable TV Ads
- Radio Advertising
- Direct Mail
- Billboards
- Telemarketing
- Internet
- Publicity
- Trade Shows
- Event Marketing
- Direct Sales
- networking events
- public speaking
- article marketing
- press releases
- event sponsorship
- donating
Another great resource for inexpensive marketing methods is Making Dollars Out of Cents: 101 Tips for the Frugal Marketer
Good grammar in spoken and written communications can dramatically increase your value to both current and potential employers. In the business world, and especially in the job interview process, an important part of your value is the perception you present of the profitability of your past performance and expectation of future continued successful performance, and the ideas and strategies you express. If you can speak well and in an organized fashion to communicate important concepts to people with whom y
- Newspaper Ads
- Magazine Ads
- Yellow Pages
- Television Ads
- Cable TV Ads
- Radio Advertising
- Direct Mail
- Billboards
- Telemarketing
- Internet
- Publicity
- Trade Shows
- Event Marketing
- Direct Sales
- networking events
- public speaking
- article marketing
- press releases
- event sponsorship
- donating
Another great resource for inexpensive marketing methods is Making Dollars Out of Cents: 101 Tips for the Frugal Marketer
Ask Latinos in America what they really long for, and a great number will answer, “Ser impresario.”The literal translation is, “To be an entrepreneur.” But in Spanish, the words convey a much deeper meaning. They carry undertones of a longing for independence and personal autonomy. The dream of upward mobility. Overall, a sense of “finally making it.”Latinos have a special affinity for business because of our cultural heritage. We are friendly people, which makes us outgoing enough to cr
I'd also like to add a few more methods or "vehicles:"
- networking events
- public speaking
- article marketing
- press releases
- event sponsorship
- donating
Another great resource for inexpensive marketing methods is Making Dollars Out of Cents: 101 Tips for the Frugal Marketer," by Heather Jacobson. This ebook offers just what it says, 101 great tips that are inexpensive yet, effective.
Based on your goals and budget, choose the methods that will work best to help your small business achieve the desired outcome. Some of the methods will support multiple goals, others will revolve around one goal. Just choose the methods that best suit your small business.
Step Four: Time-line Out Each Project
Once you've chosen the marketing methods you'll use to achieve your goals. It's time to put them in the calendar. Each goal should have a deadline for achievement and each method should have a target completion date. Work backward from these dates, planning out when each part of the goal/marketing method needs to be done to move to the next step of the process, (For example, if the method is a postcard mailing, the post card needs to be designed by approx. 2 weeks before it is mailed, printed by one week before the mail date and labels need to be pulled the day before, etc...).
As you calendar out each item, be conscious of how busy you'll be and balance out your daily/weekly to-do's and the frequency your methods will 'hit' your customers/audience. Balance out each communication to ensure there's no overload.
Step Five: Execute!
Once you've got your plan and timeline, it's time to get started. Outsource the work you can't or don't want to do, but make sure things keep on track. Review everything for consistency of message and feel—remember, every time you communicate you are reinforcing your small business 'brand' with the public.
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