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Added for You - How To Get Someone Else To Pitch Your Wares, And Why This Is Often A Good Idea
When the children grow up, parents will have to learn to let them leave the security of their homes in order to pursue their dreams of studies, careers and marriage. Companies too have to learn to part with their businesses at the appropriate time. Some need t
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S. Wanna see more tips like this? Go check out the
archives at: Einstein - Definition of Insanity
Insanity in the Sign & Graphics IndustryEinstein’s DefinitionAlbert Einstein once said “The definition of insanity is doing the same thing over and over again and expecting different results”. Think about this quote for a second and ask yourself, do
Meaning, who should actually be doing the selling?
Most people sell themselves, but as you discovered, there are some inherent problems with doing this.
Writing a sales letter in someone else's voice is another technique that's often used. And many times, this actually gives your offer, and even your entire message, more credibility.
And obviously, this is critical to making your pitch as effective as possible.
In fact, credibility and believability are everything (and by the way, they are NOT the same things either) when you're pitching something, but especially when you're using written media, as opposed to television or even radio.
Why, in any particular situation, would you use someone else's voice?
Sometimes, your prospects will simply be able to identify more with someone else -- maybe they're an industry expert, or maybe they're a lot closer in demographics to your prospects than you are.
Like a former fat person who used your product to get fit, for example.
Other times, you can use a celebrity voice, as long as you've got their permission, of course. And celebrity testimonials are VERY powerful.
I'm on a lot of mailing lists for political and environmental campaigns, and celebrities are often "writing" those letters.
Why does this happen?
The answer is simple: Because donors are more inclined to open up their wallets and whip out their credit cards when a celebrity is endorsing the cause, as opposed to "John Smith", Kansas City's finest sheet metal worker.
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S. Wanna see more tips like this? Go check out the
archives at: Why Businesses Succeed!
How does a small company become successful? It’s such a provocative question that it prompted me to do some research. Despite the bad news we so often hear about businesses closing or moving, I found some encouraging news. After interviewing and working with many essage, more credibility.
And obviously, this is critical to making your pitch as effective as possible.
In fact, credibility and believability are everything (and by the way, they are NOT the same things either) when you're pitching something, but especially when you're using written media, as opposed to television or even radio.
Why, in any particular situation, would you use someone else's voice?
Sometimes, your prospects will simply be able to identify more with someone else -- maybe they're an industry expert, or maybe they're a lot closer in demographics to your prospects than you are.
Like a former fat person who used your product to get fit, for example.
Other times, you can use a celebrity voice, as long as you've got their permission, of course. And celebrity testimonials are VERY powerful.
I'm on a lot of mailing lists for political and environmental campaigns, and celebrities are often "writing" those letters.
Why does this happen?
The answer is simple: Because donors are more inclined to open up their wallets and whip out their credit cards when a celebrity is endorsing the cause, as opposed to "John Smith", Kansas City's finest sheet metal worker.
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S. Wanna see more tips like this? Go check out the
archives at: Job Interview Questions and Job Interview Tips For Anyone Who Wants to Get The Job
Top job interview questions you might be asked during an interview range from why do you want this job to what is your greatest weakness. So quickly now, tell me just what is your greatest weakness? And tell me in the next 20 seconds. I'm staring at you, tapping momeone
else's voice?
Sometimes, your prospects will simply be able to identify more with someone else -- maybe they're an industry expert, or maybe they're a lot closer in demographics to your prospects than you are.
Like a former fat person who used your product to get fit, for example.
Other times, you can use a celebrity voice, as long as you've got their permission, of course. And celebrity testimonials are VERY powerful.
I'm on a lot of mailing lists for political and environmental campaigns, and celebrities are often "writing" those letters.
Why does this happen?
The answer is simple: Because donors are more inclined to open up their wallets and whip out their credit cards when a celebrity is endorsing the cause, as opposed to "John Smith", Kansas City's finest sheet metal worker.
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S. Wanna see more tips like this? Go check out the
archives at: Online Backup Or Tape Backup - Confused About Which To Choose?
We work in an increasingly data driven business environment where
your business critical data is the core of your business. It is
estimated that 60% of companies that lose their data shut down
within 6 months. We are all aware of the pitfalls of inadequate
be. And celebrity
testimonials are VERY powerful.
I'm on a lot of mailing lists for political and environmental campaigns, and celebrities are often "writing" those letters.
Why does this happen?
The answer is simple: Because donors are more inclined to open up their wallets and whip out their credit cards when a celebrity is endorsing the cause, as opposed to "John Smith", Kansas City's finest sheet metal worker.
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S. Wanna see more tips like this? Go check out the
archives at: Career Success Through Following Your Urges
You might think that the business of living life following your urges would be bad for you. That is if you subscribe to the belief that deep down human beings are evil if left to their own devices. Truth is, human beings are basically good. It's the odd man thansas City's finest sheet metal worker.
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S. Wanna see more tips like this? Go check out the archives at: http://www.kingofcopy.com/tips/tiparchives.html
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