You look down casually on the criscrossing tangle of roads on Interstate 94, and then do a doubletake. You can't believe your eyes.

It seems like there are hundreds of moving objects on the highway below. Maybe even thousands. You watch in horror as a veritable sea of black advances like warrior ants into downtown Milwaukee.

You hastily reach for your binoculars and your heart goes thump, thump, thump. Thousands upon thousands of Harley bikers, swathed in trademark leather and shining chrome bikes seem to be almost invading the city.

What should you do? Maybe you should call the newspaper. The police perhaps. Surely Milwaukee needs some sort of warning.

But it's too late. The bikers are already in the city.

Then you see the fluttering flags

The roads of Milwaukee seem to be lined with cheering people. Flags flutter in the sunshine. The roar of the crowd seems to drown the chucka, chucka, chucka sound of the helicopter you're in.

Down at street level, 50,000 proud Harleys roar through the city. You don't know it yet, but among those riders are senior executives, CEOs, employees and long-time owners of Harleys. It's a heck of a parade and over 125,000 owners turn up for Harley's big 95th Come Home' birthday.

Wouldn't it surprise you, even appall you, to know that in the spring of 1984, just 14 years earlier, only twenty eight bikers showed up?

28 to 365,000 members: What changed in 14 years?

It's called HOG. Short for Harley Owners Group.

Harley had dug a deep financial hole for themselves in 1983. Money for advertising was kinda non-existent. Saddled with this Catch 22 situation, Harley Davidson set about creating the first HOG chapter.

Using newsletters and club magazines they built their susbcriber base one member at a time. From one solitary chapter, the HOG has mushroomed to an astounding 940 chapters around the world.

Working on an adver

downtown Milwaukee.

You hastily reach for your binoculars and your heart goes thump, thump, thump. Thousands upon thousands of Harley bikers, swathed in trademark leather and shining chrome bikes seem to be almost invading the city.

What should you do? Maybe you should call the newspaper. The police perhaps. Surely Milwaukee needs some sort of warning.

But it's too late. The bikers are already in the city.

Then you see the fluttering flags

The roads of Milwaukee seem to be lined with cheering people. Flags flutter in the sunshine. The roar of the crowd seems to drown the chucka, chucka, chucka sound of the helicopter you're in.

Down at street level, 50,000 proud Harleys roar through the city. You don't know it yet, but among those riders are senior executives, CEOs, employees and long-time owners of Harleys. It's a heck of a parade and over 125,000 owners turn up for Harley's big 95th Come Home' birthday.

Wouldn't it surprise you, even appall you, to know that in the spring of 1984, just 14 years earlier, only twenty eight bikers showed up?

28 to 365,000 members: What changed in 14 years?

It's called HOG. Short for Harley Owners Group.

Harley had dug a deep financial hole for themselves in 1983. Money for advertising was kinda non-existent. Saddled with this Catch 22 situation, Harley Davidson set about creating the first HOG chapter.

Using newsletters and club magazines they built their susbcriber base one member at a time. From one solitary chapter, the HOG has mushroomed to an astounding 940 chapters around the world.

Working on an adver

Eye Opening Job Interview Techniques - Discover How A Touch of Emotions Can Lead to Better Interview
How many times have you search for job interview tips only to discover oodles of interview material so structured that it felt detached and not very user friendly? You know the stuff - facts, facts, facts, do this, go there, or follow some list. Useful, yes, yet...If over 90% of personal interaction during your interview can be nonverbal, can a factual preparation alone carry you to a topnotch interview? Or is there more?Harnessing Intuitive Emotional Energy - 4 Tips1. If I presume you are human and so is your interviewer (not computer scanned), then that, my friend, is a basis for an infusion of emotional interview energy.2. Have you ever considered humanizing your job interview preparations? How? Try evaluating job interview techniques as seen through the eyes of human experie

y in the city.

Then you see the fluttering flags

The roads of Milwaukee seem to be lined with cheering people. Flags flutter in the sunshine. The roar of the crowd seems to drown the chucka, chucka, chucka sound of the helicopter you're in.

Down at street level, 50,000 proud Harleys roar through the city. You don't know it yet, but among those riders are senior executives, CEOs, employees and long-time owners of Harleys. It's a heck of a parade and over 125,000 owners turn up for Harley's big 95th Come Home' birthday.

Wouldn't it surprise you, even appall you, to know that in the spring of 1984, just 14 years earlier, only twenty eight bikers showed up?

28 to 365,000 members: What changed in 14 years?

It's called HOG. Short for Harley Owners Group.

Harley had dug a deep financial hole for themselves in 1983. Money for advertising was kinda non-existent. Saddled with this Catch 22 situation, Harley Davidson set about creating the first HOG chapter.

Using newsletters and club magazines they built their susbcriber base one member at a time. From one solitary chapter, the HOG has mushroomed to an astounding 940 chapters around the world.

Working on an adver

IT Service Contracts Require Practice
Sometimes after you secure IT service contracts, you might be afraid that your customers might give you more than you can handle, or that you won't be able to deliver service on time. But not to worry - if you fully prepare yourself and follow specific guidelines you will be able to follow through with your promises.Experience Breeds ConfidenceWhen offering IT service contracts, just start selling. You can go slowly at first to get used to the process, but you need to just get started. You can't train yourself to be confident, and there is no specific recipe to follow that will guarantee confidence. It will only happen when you start to sell IT service contracts and delivering the services you are offering.Start with small accounts and then go to larger accounts. Don't eliminate t

loyees and long-time owners of Harleys. It's a heck of a parade and over 125,000 owners turn up for Harley's big 95th Come Home' birthday.

Wouldn't it surprise you, even appall you, to know that in the spring of 1984, just 14 years earlier, only twenty eight bikers showed up?

28 to 365,000 members: What changed in 14 years?

It's called HOG. Short for Harley Owners Group.

Harley had dug a deep financial hole for themselves in 1983. Money for advertising was kinda non-existent. Saddled with this Catch 22 situation, Harley Davidson set about creating the first HOG chapter.

Using newsletters and club magazines they built their susbcriber base one member at a time. From one solitary chapter, the HOG has mushroomed to an astounding 940 chapters around the world.

Working on an adver

Monitor Your Closing Rate
Know Your Closing PercentageThe Closing Rate is a benchmark to measure the performance of marketing activities. A business with a high Closing Rate is less dependent on advertising to drive traffic. As a new business owner you might have to guess at this number. Over time, this measure becomes more precise as you track and compare proposals and sales.Improving your Closing RateSeveral factors can contribute to a low closing rate including misdirected advertising investment or improper sales techniques. You can determine if advertising is properly directed by examining the quality of leads being generated. Are you attracting serious customers? Review your media mix. Be sure you are spending advertising dollars in the right places to attract the right customers.a deep financial hole for themselves in 1983. Money for advertising was kinda non-existent. Saddled with this Catch 22 situation, Harley Davidson set about creating the first HOG chapter.

Using newsletters and club magazines they built their susbcriber base one member at a time. From one solitary chapter, the HOG has mushroomed to an astounding 940 chapters around the world.

Working on an advertising budget of 10 cents or less

In 1997, Harley Davidson spent just $1 million on advertising. Before you say "Oh, I don't have a million," -- look at Harley's advertising budget for 1996, 1995, 1994, 1993, 1992...all the way to 1984.

Zero.

A big fat zero.

All their money, squillions of dollars, went into creating an absolutely top-notch product. And then creating a community that would buy into the brand.

You were expecting some big secret, weren't you?

It's called community. Yeah, that's the big secret. Creating community among your clients. Harley does it. Sting does it. Apple does it. So why don't you do it?

It's way too much trouble, huh?

Well let's jump back to Harley Davidson's profit line. Think jackets, boots, gloves, t-shirts, bike accessories, baseball caps. Then do the math. Don't you think each HOG member is going to spend at least $10 to keep up his/her Harley image?

What's $10 profit x 350,000 members? You got it. $3.5 million.

Now let's look at actual figures In 1996, Harley took home $100 million. Up from $20 million, just eight years before in 1988. Mind boggling, huh?

And we're not even counting the profits from the sales of the Harley bikes!

So how can you do a Harley?

Let's face it. You work too damn hard in your business

Yes, you know you've got to sell time and again to a customer. And yes you know the real profit lies in your existing customer coming back time and again. And that customers talk to customers and it helps to build sales.

But where the heck are you going to get the time to do

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