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Added for You - Physical Therapists- We Lack Marketing & Business Know How
Is building your own inventory management solution really your best bet?The issues that companies face when they decide to build a solution in house are numerous: Scarce development resources, project cost overruns, delivery delays, unexpected technical issues, l
In fact, PT's - prefer to view thei
As business intelligence moves into the computer age, corporate dashboards are becoming a necessity in business intelligence technology. Although business intelligence has used corporate dashboards for years, their popularity has increased greatly due to the change and
In many respects, marketing a Physical Therapy practice is not that much different from marketing other small businesses.
Basic business and marketing principles that apply in other successful businesses- including marketing, budgeting, branding, marketing strategies, public relations opportunities, tracking systems, instilling the sense of ownership in all employees, productivity measures - also apply in the Physical Therapy Marketplace.
However, there are several ways - some subtle and some obvious - that marketing a Physical Therapy practice is different than marketing for other small businesses.
1. Most Physical Therapists typically have little (if any) business training, education or marketing experience prior to owning their first practice.
In fact, PT's - prefer to view thei
Corporations have many constituents. But they seem to play to only one audience – the investment community or Wall Street. Any business is made up of workers, supervisors, managers and executives. They also have customers, suppliers and in many cases dealers or distr
Basic business and marketing principles that apply in other successful businesses- including marketing, budgeting, branding, marketing strategies, public relations opportunities, tracking systems, instilling the sense of ownership in all employees, productivity measures - also apply in the Physical Therapy Marketplace.
However, there are several ways - some subtle and some obvious - that marketing a Physical Therapy practice is different than marketing for other small businesses.
1. Most Physical Therapists typically have little (if any) business training, education or marketing experience prior to owning their first practice.
In fact, PT's - prefer to view thei
Project management as a science and art is undergoing key transformations as a result of countless stories of failed projects, cost overruns, and canceling that project that took 2 years of your employee's lives. Needless to say, these scenarios not only cost money, tim
However, there are several ways - some subtle and some obvious - that marketing a Physical Therapy practice is different than marketing for other small businesses.
1. Most Physical Therapists typically have little (if any) business training, education or marketing experience prior to owning their first practice.
In fact, PT's - prefer to view thei
ExplanationThe methods for creating public acceptance of, or interest in a product. This is usually in addition to standard merchandising techniques, such as advertising or personal selling, and normally consisting of an offer of free samples, gifts made to a pur
1. Most Physical Therapists typically have little (if any) business training, education or marketing experience prior to owning their first practice.
In fact, PT's - prefer to view thei
Most businesses invest in marketing and advertising each month but overlook another vital investment that they are already making. That investment is their employees. I've said before that your employees can make or break your company, and recently I ran into a very poi
In fact, PT's - prefer to view their practice as a calling, a profession geared to helping others, anything but a business that is out to make a profit. The motivations that draw people to a career in Physical Therapy are different from the interests that draw others toward a career in business.
This paradigm often creates the unfortunate but predictable irony that results in a business owner who is ill prepared, ill equipped and often unaware of the basic requirements needed to establish financial & business success.
Because We never learned about business aspects of owning our own practice. Or about marketing principles, strategies and other tactics in our Physical Therapy curriculum. We as Physical Therapist and business owners ar
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