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Added for You - Pleasure & Pain, Ego & Fear
When I was a pharmaceutical drug sales representative, I remember that one of the doctors I called on had asked me how much money drug representatives make. When I told him the different
Mistake #1: Not thinking widely enough to explore all feasible options.First, a note about benefits - if you can provide a solution that provides more benefits than the current pro
1) Pleasure or Ego: They want to move toward something. This is known as "chance of gain" positioning. Your product or service helps people further their pleasure, realize a passion, or take some action that makes them happy, e.g. a new car; a pair of skis; a book about being successful.
2) Pain or Fear: They want to move away from something. This is known as "fear of loss" positioning. Your product or service helps people avoid trouble, risk, or eliminate something that keeps them up at night, e.g. an insurance policy; an accountant; a gun.
The best thing about businesses with websites is you can use both of the above appeals to attract them in your sales communication. Both pleasure and pain, ego and fear will motivate them to take action, and that can be a gold mine, because when you figure out what to sell and how to sell it the first time, you can do it again and again!
Which reason would you predominantly reflect in your copywriting? Which reason sounds more impactful or relevant to your subject matter? As an example, we know focusing on pain more likely push prospects into buying a health product. Maybe you can come up with 2 versions of a sales copy and have someone read through them and see which one they prefer (although their preferences do not represent the whole market), or you can run both sal
Drop shipping refers to the process that enables a retailer to bypass stocking of inventory. A retailer will take customer orders and pass the delivery details to the drop shipper, who ca
2) Pain or Fear: They want to move away from something. This is known as "fear of loss" positioning. Your product or service helps people avoid trouble, risk, or eliminate something that keeps them up at night, e.g. an insurance policy; an accountant; a gun.
The best thing about businesses with websites is you can use both of the above appeals to attract them in your sales communication. Both pleasure and pain, ego and fear will motivate them to take action, and that can be a gold mine, because when you figure out what to sell and how to sell it the first time, you can do it again and again!
Which reason would you predominantly reflect in your copywriting? Which reason sounds more impactful or relevant to your subject matter? As an example, we know focusing on pain more likely push prospects into buying a health product. Maybe you can come up with 2 versions of a sales copy and have someone read through them and see which one they prefer (although their preferences do not represent the whole market), or you can run both sa
Internet Video is leading the way to Internet Television. The status quo is changing in the entertainment industry. No longer will the ole boy network control such a huge potential for
The best thing about businesses with websites is you can use both of the above appeals to attract them in your sales communication. Both pleasure and pain, ego and fear will motivate them to take action, and that can be a gold mine, because when you figure out what to sell and how to sell it the first time, you can do it again and again!
Which reason would you predominantly reflect in your copywriting? Which reason sounds more impactful or relevant to your subject matter? As an example, we know focusing on pain more likely push prospects into buying a health product. Maybe you can come up with 2 versions of a sales copy and have someone read through them and see which one they prefer (although their preferences do not represent the whole market), or you can run both sa
Most inexperienced entrepreneurs are unaware of the many options and alternative strategies available to push a new idea or invention to market. The most common approach they seek to impl
Which reason would you predominantly reflect in your copywriting? Which reason sounds more impactful or relevant to your subject matter? As an example, we know focusing on pain more likely push prospects into buying a health product. Maybe you can come up with 2 versions of a sales copy and have someone read through them and see which one they prefer (although their preferences do not represent the whole market), or you can run both sa
Try This NowTake a good look around and make a list of all the objects you can see that are blue. Take your time, there is no hurry.Got your list? You've pr
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