Added for You - Business

Trade Show Handouts that Stick Around After the Show
When planning your trade show marketing program, one of the important things to consider is the series of handouts you will make available to your booth visitors. Full color printed materials are by far your best bet when it comes to trade show handouts. But h

etworking event, meet new prospects and align yourself with other professionals.

5. Write an article on a topic that you're an expert at, or better yet, start your own monthly newsletter or ezine.

6. Take a marketing class, or hire a professional marketing advisor to help you implement an effec

Developing Your Business's Key Messages
An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells people what you do, how you are different and what value you will provide to them. If your sal

When you're phone is ringing off the hook and your busy working with clients, the last thing you're probably thinking about is taking time out to market and promote your business. (Big mistake)!

In fact, the two big mistakes most self-employed professionals make with marketing include; not making time for it and not being consistent about it when they do finally start. Marketing is a marathon, not a 50 yard dash. The longer you wait to put an effective system in place, the longer that dreaded "clients/no clients" roller coaster ride will continue.

Think about it, if you don't drink until you feel thirsty, you're already dehydrated. Marketing is the same way. The time to start is not when you feel a thirst for new clients - it's NOW!

Not sure how to get started?

Here's 10 things that you can do RIGHT NOW:

1. First, take a look at your calendar and block off at least two hours a day for marketing time (yes, at LEAST that much time is needed).

2. Touch base with past clients just to say hello amd let them know you're thinking about them.

3. Sharpen your elevator pitch and marketing message so that you can clearly communicate the value your provide your clients.

4. Attend a networking event, meet new prospects and align yourself with other professionals.

5. Write an article on a topic that you're an expert at, or better yet, start your own monthly newsletter or ezine.

6. Take a marketing class, or hire a professional marketing advisor to help you implement an effect

The Accounting Officer
As one of his conditions of membership, he is required to have passed an examination in accounting and related fields of study. The recognised company should also as have the power to exclude from membership those persons found guilty of negligence in the per

for it and not being consistent about it when they do finally start. Marketing is a marathon, not a 50 yard dash. The longer you wait to put an effective system in place, the longer that dreaded "clients/no clients" roller coaster ride will continue.

Think about it, if you don't drink until you feel thirsty, you're already dehydrated. Marketing is the same way. The time to start is not when you feel a thirst for new clients - it's NOW!

Not sure how to get started?

Here's 10 things that you can do RIGHT NOW:

1. First, take a look at your calendar and block off at least two hours a day for marketing time (yes, at LEAST that much time is needed).

2. Touch base with past clients just to say hello amd let them know you're thinking about them.

3. Sharpen your elevator pitch and marketing message so that you can clearly communicate the value your provide your clients.

4. Attend a networking event, meet new prospects and align yourself with other professionals.

5. Write an article on a topic that you're an expert at, or better yet, start your own monthly newsletter or ezine.

6. Take a marketing class, or hire a professional marketing advisor to help you implement an effec

Home Based Business Internet Style
The subconscious mind is a very powerful thing. If you have a negative or lazy attitude about you, then you will have no choice but to be negative or lazy. If you mope around and complain then you will achieve nothing. If, on the other hand, you are upbeat a

rsty, you're already dehydrated. Marketing is the same way. The time to start is not when you feel a thirst for new clients - it's NOW!

Not sure how to get started?

Here's 10 things that you can do RIGHT NOW:

1. First, take a look at your calendar and block off at least two hours a day for marketing time (yes, at LEAST that much time is needed).

2. Touch base with past clients just to say hello amd let them know you're thinking about them.

3. Sharpen your elevator pitch and marketing message so that you can clearly communicate the value your provide your clients.

4. Attend a networking event, meet new prospects and align yourself with other professionals.

5. Write an article on a topic that you're an expert at, or better yet, start your own monthly newsletter or ezine.

6. Take a marketing class, or hire a professional marketing advisor to help you implement an effec

Make Your Business Negotiations Work Magic!
When I coach my clients on how to get more business and more money, I'm delighted when I see that they spend time creating and building relationships with prospects. This is truly the best way to serve those that we work with.However, I see ma

arketing time (yes, at LEAST that much time is needed).

2. Touch base with past clients just to say hello amd let them know you're thinking about them.

3. Sharpen your elevator pitch and marketing message so that you can clearly communicate the value your provide your clients.

4. Attend a networking event, meet new prospects and align yourself with other professionals.

5. Write an article on a topic that you're an expert at, or better yet, start your own monthly newsletter or ezine.

6. Take a marketing class, or hire a professional marketing advisor to help you implement an effec

What Color is Your Marketing and What is It Saying?
Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, busine

etworking event, meet new prospects and align yourself with other professionals.

5. Write an article on a topic that you're an expert at, or better yet, start your own monthly newsletter or ezine.

6. Take a marketing class, or hire a professional marketing advisor to help you implement an effective client generating system in place.

7. Write a press release about a new service you're offering, or a recent event that has taken place around you or your business.

8. Revisit your ideal client profile. Create a strategy for reaching these "ideal clients" in large numbers and on a consistent basis.

9. Repackage your existing services and update or create new services for your existing clients.

10. Put together a 12-month postcard campaign with each month having it's own "theme".

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Does your business marketing use your passion? Are you aware what your purpose is? Use what you want for the world as your greatest marketing tool.

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Added for You - Self-Employed Service Professionals: Where Does Marketing Fall on Your Priority List?

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