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Added for You - Mr. Snooty: A Lesson in Accessibility
Challenge or Opportunity: Gratitude as Motivator for Change, a Love Letter id any personal mail sent to the author via the publisher would NOT be forwarded. To me, it felt like the author was saying, “Reader, I really don’t care about you or your opinion, and do not care to hear from you for any reason.” Whether this was the intent or not is irrelevant. By making himself unavailable to his fans, I felt I was being snubbed; hence the name “Mr. Snooty.”Ok, so you got a lousy diagnosis (I did)*. Darn it! Damn it! This was not part of the plan. OK, deal with it. Do what you have to do. Ask questions. Have tests. Have consultations. Have second opinions. Have surgery. Recover. Get on with it.Whether relaxing at the world class spa resort having had a massage, facial, delicious meal served pool side or sitting in the radiologist's office awaiting results of the third round of x rays, it is possible to direct your thinking to greet each challenge as an opening. Yes, you can. It's a version of saying yes to it all and being willing to understand that within every situatio So, what do we have here? We have two wildly famous writers, both of whom enjoy a literary success that is enviable. However, that’s where the similarities end. Stephen King earned a huge amount of my respect just by making himself accessible to his fans. I did not bother sending in my short stories, but the fact he open Advice for New Coaches: 10 Ways to Attract Your First Paying Client and Receive Endless Referrals If you hang around me for more than a few minutes, you’ll quickly learn that I love to read! Books are to me what a six-inch turkey sub is to Jared; something to be devoured! Fiction, non-fiction, biographies, classics, it doesn’t matter. If its in English, I’ll read it. Now, I’ve never actually lowered myself to trashy romance novels, but if that was the only thing available, yeah, okay, I admit it…I’d probably satisfy my literary addiction with something that has Fabio on the cover.Many new coaches struggle to attract their first client. Often, these coaches are so desperate to prove themselves, they'll sacrifice their financial health to coach their first few clients for free.There's no need to struggle like this. As a new coach, you can use many clever techniques to gain trust and raise your profile so that your first client pays what you're worth and walks away singing your praises.Here's 10 things that worked for me in the first 18-months of my coaching business. If you're new to coaching, use these techniques to heighten your chances of enrolling your first client who will hand over the money.1. Lead an When thinking of all the reading I’ve done over the last year, two books really standout: Stephen King’s “On Writing” and A novel which shall remain nameless for reasons you shall soon see. Stephen King has authored over 50 best selling novels and several screenplays. While he is most known for fiction, “On Writing” is an incredible guide that teaches practical literary techniques for writers. With a book of my own, several national articles published and a monthly newsletter, it shouldn’t be hard to figure out why this subject was so well received by yours truly. “On Writing” taught me more about the craft than any English class I’ve ever taken. So, what does this have to do with you? Hang with me and you’ll see! Last summer while reading “On Writing”, I was nearly shocked into speechlessness by how King opened himself to his readers. During one chapter, King assigned a writing exercise for the reader…then provided his personal E-mail address requesting the assignment be sent to him when the reader (soon-to-be writer) completed it. Right up front, King said that he couldn’t promise to reply to every message, but the reader should know that if they sent their short story, he would read it. Six months and 25 books later I happened upon my second favorite book of 2003. While in a completely different genre, this work runs a close second to “On Writing”, but for totally different reasons. While the second standout book of the year was one of the most intriguing pieces of literature I’ve ever read, the follow-up events practically ruined the experience. As writers often use pseudonyms to replace their real names, I, too, shall provide the writer of the second book with a fitting pseudonym: Mr. Snooty. As soon as I finished the book, my head still spinning with Mr. Snooty’s theories, I went straight to his web page and searched for an E-mail address to send fan mail. I just wanted to share with him how much I’d enjoyed his book and how intrigued I was with his ideas. Now, I didn’t expect a reply, but I thought there would at least be a button labeled, “E-mail the author.” Turns out, I was wrong. I found E-mail addresses for his publishing house, web master and agent, but not a single way to contact the author himself. Furthermore, there was a note that specifically said any personal mail sent to the author via the publisher would NOT be forwarded. To me, it felt like the author was saying, “Reader, I really don’t care about you or your opinion, and do not care to hear from you for any reason.” Whether this was the intent or not is irrelevant. By making himself unavailable to his fans, I felt I was being snubbed; hence the name “Mr. Snooty.” So, what do we have here? We have two wildly famous writers, both of whom enjoy a literary success that is enviable. However, that’s where the similarities end. Stephen King earned a huge amount of my respect just by making himself accessible to his fans. I did not bother sending in my short stories, but the fact he openl Sales Opportunity Management: The Key To A Sales Turnaround g has authored over 50 best selling novels and several screenplays. While he is most known for fiction, “On Writing” is an incredible guide that teaches practical literary techniques for writers. With a book of my own, several national articles published and a monthly newsletter, it shouldn’t be hard to figure out why this subject was so well received by yours truly. “On Writing” taught me more about the craft than any English class I’ve ever taken.Does your company need a sales turnaround? As we enter the new year, it's a great time for us to take a fresh look at our sales performance in our companies and take action to turn around those aspects that we're not satisfied with or which are lagging behind our expectations. Putting together a sales turnaround plan for your company can be done fairly quickly and fairly easily.The first thing is to pull together key opinion leaders in the company, not just from sales and marketing, but are from outside and other departments, such as finance, operations, product development, etc. and to ask yourself, "What is it that we can do to improve our sal So, what does this have to do with you? Hang with me and you’ll see! Last summer while reading “On Writing”, I was nearly shocked into speechlessness by how King opened himself to his readers. During one chapter, King assigned a writing exercise for the reader…then provided his personal E-mail address requesting the assignment be sent to him when the reader (soon-to-be writer) completed it. Right up front, King said that he couldn’t promise to reply to every message, but the reader should know that if they sent their short story, he would read it. Six months and 25 books later I happened upon my second favorite book of 2003. While in a completely different genre, this work runs a close second to “On Writing”, but for totally different reasons. While the second standout book of the year was one of the most intriguing pieces of literature I’ve ever read, the follow-up events practically ruined the experience. As writers often use pseudonyms to replace their real names, I, too, shall provide the writer of the second book with a fitting pseudonym: Mr. Snooty. As soon as I finished the book, my head still spinning with Mr. Snooty’s theories, I went straight to his web page and searched for an E-mail address to send fan mail. I just wanted to share with him how much I’d enjoyed his book and how intrigued I was with his ideas. Now, I didn’t expect a reply, but I thought there would at least be a button labeled, “E-mail the author.” Turns out, I was wrong. I found E-mail addresses for his publishing house, web master and agent, but not a single way to contact the author himself. Furthermore, there was a note that specifically said any personal mail sent to the author via the publisher would NOT be forwarded. To me, it felt like the author was saying, “Reader, I really don’t care about you or your opinion, and do not care to hear from you for any reason.” Whether this was the intent or not is irrelevant. By making himself unavailable to his fans, I felt I was being snubbed; hence the name “Mr. Snooty.” So, what do we have here? We have two wildly famous writers, both of whom enjoy a literary success that is enviable. However, that’s where the similarities end. Stephen King earned a huge amount of my respect just by making himself accessible to his fans. I did not bother sending in my short stories, but the fact he open How I Created A Computerized, Self-Learning Science Course for the reader…then provided his personal E-mail address requesting the assignment be sent to him when the reader (soon-to-be writer) completed it. Right up front, King said that he couldn’t promise to reply to every message, but the reader should know that if they sent their short story, he would read it.In 1995 I decided to teach four fundamental ideas that are the foundations of Chemistry - atoms, molecules, the Periodic Table and chemical reactions. I also decided to present much of the course as a dialogue between a teacher and a student. This all came together as a dialogue between Merlin and Arthur and, with some literary license, the subjects fit neatly into the four Ancient Elements. So I launched my website with an introduction page that linked to the four lessons about atoms (Air), molecules (Water), the Periodic Table (Earth) and chemical reactions (Fire).I discovered newsgroups and posted a few messages explaining what I had done and d Six months and 25 books later I happened upon my second favorite book of 2003. While in a completely different genre, this work runs a close second to “On Writing”, but for totally different reasons. While the second standout book of the year was one of the most intriguing pieces of literature I’ve ever read, the follow-up events practically ruined the experience. As writers often use pseudonyms to replace their real names, I, too, shall provide the writer of the second book with a fitting pseudonym: Mr. Snooty. As soon as I finished the book, my head still spinning with Mr. Snooty’s theories, I went straight to his web page and searched for an E-mail address to send fan mail. I just wanted to share with him how much I’d enjoyed his book and how intrigued I was with his ideas. Now, I didn’t expect a reply, but I thought there would at least be a button labeled, “E-mail the author.” Turns out, I was wrong. I found E-mail addresses for his publishing house, web master and agent, but not a single way to contact the author himself. Furthermore, there was a note that specifically said any personal mail sent to the author via the publisher would NOT be forwarded. To me, it felt like the author was saying, “Reader, I really don’t care about you or your opinion, and do not care to hear from you for any reason.” Whether this was the intent or not is irrelevant. By making himself unavailable to his fans, I felt I was being snubbed; hence the name “Mr. Snooty.” So, what do we have here? We have two wildly famous writers, both of whom enjoy a literary success that is enviable. However, that’s where the similarities end. Stephen King earned a huge amount of my respect just by making himself accessible to his fans. I did not bother sending in my short stories, but the fact he open How To Generate A Huge Income From Your Business Free ms to replace their real names, I, too, shall provide the writer of the second book with a fitting pseudonym: Mr. Snooty.It is possible for you to generate a huge income with your business using only word of mouth advertising, especially if the program you are advertising has a detailed step-by-step training program, which makes it so simple for the newcomers to duplicate exactly what you are doing.Here is an example to consider: Say you tell 10 people who trust your recommendations about your business. Out of those 10 people, say just 3 decide to join your business.Watch how quickly this can grow without any more effort from you.Now, those 3 people are reading and acting on the same steps outlined in the training program provided and they tell 10 peo As soon as I finished the book, my head still spinning with Mr. Snooty’s theories, I went straight to his web page and searched for an E-mail address to send fan mail. I just wanted to share with him how much I’d enjoyed his book and how intrigued I was with his ideas. Now, I didn’t expect a reply, but I thought there would at least be a button labeled, “E-mail the author.” Turns out, I was wrong. I found E-mail addresses for his publishing house, web master and agent, but not a single way to contact the author himself. Furthermore, there was a note that specifically said any personal mail sent to the author via the publisher would NOT be forwarded. To me, it felt like the author was saying, “Reader, I really don’t care about you or your opinion, and do not care to hear from you for any reason.” Whether this was the intent or not is irrelevant. By making himself unavailable to his fans, I felt I was being snubbed; hence the name “Mr. Snooty.” So, what do we have here? We have two wildly famous writers, both of whom enjoy a literary success that is enviable. However, that’s where the similarities end. Stephen King earned a huge amount of my respect just by making himself accessible to his fans. I did not bother sending in my short stories, but the fact he open Additional Marketing Strategies to Compliment Your SEO Campaign id any personal mail sent to the author via the publisher would NOT be forwarded. To me, it felt like the author was saying, “Reader, I really don’t care about you or your opinion, and do not care to hear from you for any reason.” Whether this was the intent or not is irrelevant. By making himself unavailable to his fans, I felt I was being snubbed; hence the name “Mr. Snooty.”Many of our clients focus to a large extent on getting their sites ranked in the search engines using search engine optimization (SEO). They then come to me and ask what other types of marketing they can use to increase the effectiveness of their SEO campaign?The first thing that I point out is that a SEO campaign should just be part of an overall business marketing plan. And this marketing plan should relate closely to the business plan. There are many things that can be done market your website. Here are a few examples of marketing ideas you may find useful.One of the most obvious is a start up a Pay-per-Click (PPC) campaign. Try exp So, what do we have here? We have two wildly famous writers, both of whom enjoy a literary success that is enviable. However, that’s where the similarities end. Stephen King earned a huge amount of my respect just by making himself accessible to his fans. I did not bother sending in my short stories, but the fact he openly accepts communication from his supporters makes him not only an admirable writer, but a pretty darned good guy, too. What does this all boil down to? Accessibility. Think of an office environment where the boss implements an open door policy. Most employees rarely walk into the boss’s office. Still, knowing they have that access bolsters opinions of the superior. Does it break down the “us & them” dynamic? Absolutely! This isn’t something exclusive to business settings and celebrities. Think of the nicest person you know; someone who is a virtual saint. Does this person have a wall around them? Or, would you feel comfortable going to them at any time and for any reason? Probably the latter is true. Why is this? Simple: that person helps individuals feel as though they are important. Others know their opinion is so valuable that they are welcome to interrupt with whatever issue is at hand. People who openly receive others are more respected, liked and appreciated by nearly everyone; both equals and subordinates. While writing this article, I went to Stephen King’s web site for the first time ever. There, on the home page, was a thank you note to all fans that have sent get-well cards during his recent hospitalization for pneumonia. Does this further reinforce his accessibility? Do fans feel even closer to King knowing their messages were received, appreciated and a word of thanks passed back to them? Well, would you? Whatever your reasoning, learn from the words and actions of arguably the most popular writer in America: if you are approachable, accessible and open to others, chances are that opinions of you will rise and a flood of respect and friendliness will come your way!
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