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Change Management Utilizes Beliefs Statements as Effective Tools for Change
Much is written about how to change the behaviors in the continual quest for professional and business excellence or self-improvement. One of the most often cited tools for change management is an affirmation statement. These are written statements, many times penned onto a 3 x 5 index card and exhibit the following criteria: Begin in the first person singular – I Stated in the pres

Marketing: the perfect example can be found at http://www.subservientchicken.com. Create something that is very interesting – it might be information, it might be entertainment, or as in the case of the chicken, it might just be weird.

Then, share that something with people who are well connected. You know who they are…the folks who seem to know everybody. Put your "virus" in their

First Step in Becoming an Excellent Supervisor: Self-management
Managers or supervisors need certain skills and knowledge such as how to delegate, communicate, hire, resolve conflict, and work with difficult people. However the first step for people to become excellent supervisors involves their managing themselves.Budgeting time multiplies the results gained each day. Time budgeting means a person can and does know how to deal with interruptions, und

What's your best form of advertising? If you're like the vast majority of the people we meet, it's word-of-mouth. Of course – it automatically offers a virtually infinite return on investment because it's free!

Since you're like most people we meet in that regard, you're probably similar in another – you can't control word-of-mouth advertising.

Don't feel like you're alone. The very trait that makes this form of advertising so desired (it's free) also makes it very elusive (you can't buy it).

Imagine for a second a 50 gallon metal bucket loaded up with sand or dirt or hotdogs or something. Can you lift it? We just tested it, and we can't even lift it together.

Now, picture that same large bucket, but this time put a wheel on one end and two handles on the other. Like a wheelbarrow. Can you lift it? You certainly have a better chance now. The weight hasn't changed and the material hasn't changed – but now you are putting physics to work in your favor. T

hat wheel acts as a fulcrum and the handles give you leverage. Before you know it, you're wheeling that 400 pound bucket of hotdogs right down the sidewalk.

The same analogy holds true in word-of-mouth advertising. When you look at the problem from the obvious perspective it seems about as hard to control as the bucket of wieners.

But, if you apply nontraditional marketing "physics" to the problem, you can soon begin controlling the previously uncontrollable.

Here are a few levers and fulcrums that you can try in your business:

Viral Marketing: the perfect example can be found at http://www.subservientchicken.com. Create something that is very interesting – it might be information, it might be entertainment, or as in the case of the chicken, it might just be weird.

Then, share that something with people who are well connected. You know who they are…the folks who seem to know everybody. Put your "virus" in their

Empathy Marketing
When you are able to apply influence in a manner that does not feel like an attempt to persuade others,that is what I like to call “Empathy Marketing.” If you are able to share your sincerity with others, you have developed an invaluable work skill. This is a skill that everyone on your team should be utilizing on a regular basis. This is usually only possible with additional training.Drama-based

he very trait that makes this form of advertising so desired (it's free) also makes it very elusive (you can't buy it).

Imagine for a second a 50 gallon metal bucket loaded up with sand or dirt or hotdogs or something. Can you lift it? We just tested it, and we can't even lift it together.

hat wheel acts as a fulcrum and the handles give you leverage. Before you know it, you're wheeling that 400 pound bucket of hotdogs right down the sidewalk.

The same analogy holds true in word-of-mouth advertising. When you look at the problem from the obvious perspective it seems about as hard to control as the bucket of wieners.

But, if you apply nontraditional marketing "physics" to the problem, you can soon begin controlling the previously uncontrollable.

Here are a few levers and fulcrums that you can try in your business:

Then, share that something with people who are well connected. You know who they are…the folks who seem to know everybody. Put your "virus" in their

Convey A Better Image with Engraved Business Cards
Engraved business cards appear luxurious and elegant. If you want to convey a sense of your company being head and shoulders above the competition, look into buying some engraved business cards. These cards will surely show your prospective clients that you care about everything–even the smallest details. Compared to your standard glossy card, these engraved business cards will do a great job in setting

es on the other. Like a wheelbarrow. Can you lift it? You certainly have a better chance now. The weight hasn't changed and the material hasn't changed – but now you are putting physics to work in your favor. T

hat wheel acts as a fulcrum and the handles give you leverage. Before you know it, you're wheeling that 400 pound bucket of hotdogs right down the sidewalk.

The same analogy holds true in word-of-mouth advertising. When you look at the problem from the obvious perspective it seems about as hard to control as the bucket of wieners.

But, if you apply nontraditional marketing "physics" to the problem, you can soon begin controlling the previously uncontrollable.

Here are a few levers and fulcrums that you can try in your business:

Then, share that something with people who are well connected. You know who they are…the folks who seem to know everybody. Put your "virus" in their

Working From Home Even With the Kids Around
Picture this. You're sitting in your office working. The phone rings and caller ID tells you it's your biggest client. You grab their file so you can get the information needed to do the last part of your assignment. You pick up the phone and start talking. Then it happens. You child comes running into your home office crying about a lost toy. What do you do now?Working from home sounds like a wo

alogy holds true in word-of-mouth advertising. When you look at the problem from the obvious perspective it seems about as hard to control as the bucket of wieners.

But, if you apply nontraditional marketing "physics" to the problem, you can soon begin controlling the previously uncontrollable.

Here are a few levers and fulcrums that you can try in your business:

Then, share that something with people who are well connected. You know who they are…the folks who seem to know everybody. Put your "virus" in their

Getting Ready to Seek Investors
Entrepreneurial ventures are constantly in the market for new capital. Experienced entrepreneurs realize that the financing of companies is done in stages and that they have to be flexible in identifying the latest trends in financing.For many startup entrepreneurs, initial financing can be the hardest part of launching their new business. It is a popular misconception that an idea, a startup tea

Then, share that something with people who are well connected. You know who they are…the folks who seem to know everybody. Put your "virus" in their hands and they'll bounce it around like a hot potato – as long as it's very interesting. Your brochure doesn't count.

Pass It On Program: Give a gift certificate (not a coupon) to every one of your customers. Put their best friend's name on it.

What are they going to do?

Gift certificates are like cash – so they're not going to throw it away. What about the best friend? Well, it sure would be rude to throw away a gift from your best friend.

Chances are those friends will soon be knocking at your door.

Bring A Friend Program: Bring a friend who has never been to our restaurant and we'll buy you both a glass of wine.

The Most Important Part: Be worth talking about. The messages that spread the quickest are the ones that are somehow valuable or beneficial. "Big sale this weekend" is a very slow mover on the viral email circuit.

Some people say they control word-of-mouth advertising by "doing a good job." Not anymore they don't. "Good jobs" don't spread any faster than "big sales." There's got to be a better way!

The good news is there is and in Jim and Travis' small business marketing secret #6.5, you'll learn it.

It's sort of like the glue that holds this whole thing together. Stay tuned for the series finale!

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There are two main groups of customers. The Landscape Contractors and the Public Ground Maintenance organizations. Within these two major customer-groups there are different sub-categories.

If you are looking for the salary of a freelance editor, how will you find this information?

It certainly could not be more obvious the incestuous relationship between big business and government than when the FTC made a special exemption of the Franchise Law for Large Corporate Franchisors. There is practically no fraud at all to be heard of in the franchising industry. Now there is quite a bit in the business opportunities sector, but in franchising there is very little something like 0.1%.

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Added for You - Small Business Marketing Secret #6: A Bucket of Hot Dogs and a Squirt of Word-of-Mouth Advertising

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