Tags |
|
|
Links |
|
|
Added for You - Capture Clients With Words That 'Hook' And Graphics That 'Kick!'
One of the best ways to find excellent money-making prospects these days is to look on the internet. There are countless opportunities offering you the chance to make money easily without investing very much.More and more people are now choosing to work online from the comfort of their own homes rather than face the traffic, the office politics, the escalating cost of gasoline and countless other annoyances associated with the rat race that seems to define modern life. What about if, instead of all this, you could conduct your business at the touch of a button, communicate with others using yo
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It N
With fuel costs rising and the use of computers, the Internet, and email continuing to increase, more and more people are beginning to consider the option of telecommuting, even if it's only one or two days a week. It may seem like an appealing option, but before you commit to trying your hand at telecommuting, here are a few questions to ask yourself. First, take a realistic look at your job. Does any part of your occupation lend itself to being done from home? Next, take an equally realistic look at your own unique personality and skills. Would you be able to have enough se
As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills.
Your ongoing challenge is learning to do a little more to get a lot better results--quickly and painlessly.
How can you improve them? What Techniques Can You Apply NOW?
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.
#1 Develop a brand identity and stick with it
Branding is an all-encompassing concept that brings together your business's product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it's your logo, stationery, business card, website, and flyers that create a graphic personality. Your descriptive tag line bonds these pieces with added pizzazz. Think about familiar brands like Nike's. You know what it offers instantly when you see the logo (the Nike swoosh) and tag line (Just Do It!). You want that kind of instant recognition for your company.
The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of graphic identity techniques.
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It No
Being at university is no easy picnic for the majority of students. Okay, so it may look on the surface that they are just a bunch of scruffy layabouts that do nothing but feed off pizzas, sleep all day, and party all night, but I think we need to give the majority of our well-read rebels a bit of slack here.For many undergraduates, their education is not taken for granted. Most do not arrive at campus in BMW sports cars and credit cards to boot. In fact, a large amount of those entering higher education find it necessary to support themselves for the duration of their study period and have
How can you improve them? What Techniques Can You Apply NOW?
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.
#1 Develop a brand identity and stick with it
Branding is an all-encompassing concept that brings together your business's product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it's your logo, stationery, business card, website, and flyers that create a graphic personality. Your descriptive tag line bonds these pieces with added pizzazz. Think about familiar brands like Nike's. You know what it offers instantly when you see the logo (the Nike swoosh) and tag line (Just Do It!). You want that kind of instant recognition for your company.
The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of graphic identity techniques.
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It N
Most Americans have a series of dreams that they hope to achieve in the lifetime. They include owning their own home; raising a family and seeing them head off to college. Those dreams often include having their own small business. The good news is that millions of Americans achieve that goal every year. The bad news is that many more can’t make that happen because they don’t have their own capital or the credit to be able to get a business start up loan.You would think that access to capital would be the easiest thing in the world for the greatest capitalist country in the history of the worl
The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of graphic identity techniques.
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It N
TV advertisements are often considered as expensive and unaffordable. That comes mainly from the great respect people have for the television as a media. It is admitted that TV plays the biggest role in our lives, as a regulator of our public opinion, and a navigator of our social behaviour. Ever since its invention, television has become so vital a part in our daily routine, that a world without TV sets is almost impossible to imagine.We are all deeply aware how important advertising on TV can be for the new and inexperienced in the business. Advertising is the only way that you and your firm
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It N
If a person is able to invest millions of dollars and then goes on to pour it into a business, it may be able to build a successful enterprise. Similarly, if a company has a large amount of capital to spend on marketing, there is a good chance of a successful result.But where is the genius in this approach? And how can it help the person or business that doesn’t have a million dollars to sink into a start-up business?Anyone can buy customers given enough money or credit, by spending huge amounts of money on advertisements and promotions. Anyone can build their business if given unlimite
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point is to encourage your prospects to take action! Whether it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! Th
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/29012/added4u-Capture-Clients-With-Words-That-Hook-And-Graphics-That-Kick.html">Capture Clients With Words That 'Hook' And Graphics That 'Kick!'</a>
BB link (for phorums):
[url=http://www.added4u.com/article/29012/added4u-Capture-Clients-With-Words-That-Hook-And-Graphics-That-Kick.html]Capture Clients With Words That 'Hook' And Graphics That 'Kick!'[/url]
Related Articles:
Sidewalk Signs Speak Retailers' Timely Messages To Traffic
Bookmark it:
|