Added for You - Business

That Will Never Work!
Because it's purpose is to create a customer, the business has two - and only- two functions, marketing and innovation. Marketing and innovation produce results, all the rest are costs. - Peter DruckerIf innovation is a primary function of a business, what happens to your ability to innovate when new initiatives get torpedoed with...ut one thing I must let you know about the LawnTrimmer, is that if your back-yard has LOADS of trees, or if you've got an unusual amount of curves to go around to get your lawn looking even, then the LawnTrimmer isn't for you.

See, the LawnTrimmer was originally designed to manicure professional golf-courses -- you know the ones I mean"... yadda, yadda, yadda.

So make sure you're revealing your flaws in your sales pitches. Plus, if they're big flaws, your prospect deserves to know about them -- after all, nothing's worse than being disappointed after you buy so

Doing More With Less
This is a bottom-line environment.Decreasing the downtime of revenue producing employees is a major concern. Efficiency, effectiveness, productivity gains, lowering expenses and increasing ROI are words we are all hearing more of these days. Yet "Sales and Marketing Management" magazine says that less than half of today's sales forces have ever sold during the type of economic market we are currently facing.InvestmentAside from the obvious investment

Like my wife, super model Kate Moss was born in England.

Unlike my wife, Kate Moss has a little "nose candy" problem.

Personally, I don't think it's anyone's business who's doing what -- to each his own. And besides, good ole Kate's probably a saint next to most people in the entertainment industry.

However, since, as Thoreau said, "Most men lead lives of quiet desperation and go to the grave with the song still in them," once the press got a hold of what was going on, they had an absolute field day.

Moss has subsequently lost nearly $3 Million Dollars worth of modeling contracts because of this.

What happened was, after Kate spent weeks denying her problem, avoiding the issue, and saying nothing, she came out with this statement last week:

"I want to apologize to all of the people I have let down because of my behavior, which has reflected badly on my family, friends, coworkers, business associates, and others."

Now Moss will eventually be forgiven -- after all, if Marv Albert can be forgiven -- anyone can. But don't you think Moss would have been completely forgiven -- and forgiven almost immediately -- if she would have just taken ownership of the issue straight-away, and admitted it?

Don't you think if Kate came right out and said something like this, it would have gone a LOT further?

"I realize I have a problem, and I also realize that to date, I've done a bad job managing it. However, I am now taking steps to fix this situation. I hope all my friends, my family, and my business associates, can find it in their heart to forgive me for this indescretion, and recognize that in the end, I am only human too."

The thing is, whenever you're looking at tweaking your sales copy -- http://www.kingofcopy.com/salescopyreview -- one of the smartest things you can ever do, is to come clean with any wrinkles or product flaws you have.

This makes you a lot more "real" to your prospects. It also lets them know, that you too, are only human, and it makes almost ANYTHING else you're saying, have 100% credibility.

Here's what I mean. Let's say you're selling some kind of a lawnmower. Maybe you'd reveal your flaws like this:

"Listen, the LawnTrimmer is probably the most effortless lawn-cutter you'll ever be able to use. But one thing I must let you know about the LawnTrimmer, is that if your back-yard has LOADS of trees, or if you've got an unusual amount of curves to go around to get your lawn looking even, then the LawnTrimmer isn't for you.

See, the LawnTrimmer was originally designed to manicure professional golf-courses -- you know the ones I mean"... yadda, yadda, yadda.

Loyalty Cards - Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing – attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component – the loyalty card - has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers.Despite what

worth of modeling contracts because of this.

What happened was, after Kate spent weeks denying her problem, avoiding the issue, and saying nothing, she came out with this statement last week:

"I want to apologize to all of the people I have let down because of my behavior, which has reflected badly on my family, friends, coworkers, business associates, and others."

Don't you think if Kate came right out and said something like this, it would have gone a LOT further?

This makes you a lot more "real" to your prospects. It also lets them know, that you too, are only human, and it makes almost ANYTHING else you're saying, have 100% credibility.

Here's what I mean. Let's say you're selling some kind of a lawnmower. Maybe you'd reveal your flaws like this:

See, the LawnTrimmer was originally designed to manicure professional golf-courses -- you know the ones I mean"... yadda, yadda, yadda.

6 Ways You Can Advertise Your New Business
Your advertising plan should be a vital part of your marketing plan. You have an excellent service or a useful product and you need to let people know what you have to offer! People learn about your business through advertising. Because successful advertising is creative and innovative, the creative person has a distinct advantage in developing an effective strategy.Advertising can be expensive, so you must be specific in identifying the objectives of your plan. E

-- if she would have just taken ownership of the issue straight-away, and admitted it?

Don't you think if Kate came right out and said something like this, it would have gone a LOT further?

This makes you a lot more "real" to your prospects. It also lets them know, that you too, are only human, and it makes almost ANYTHING else you're saying, have 100% credibility.

Here's what I mean. Let's say you're selling some kind of a lawnmower. Maybe you'd reveal your flaws like this:

See, the LawnTrimmer was originally designed to manicure professional golf-courses -- you know the ones I mean"... yadda, yadda, yadda.

6 Tips for Managing Subordinates
Not everyone has the leadership abilities of Jack Welch or Steve Jobs, but there are some things everyone in a leadership position can do to improve their relationship with their team. Mutual respect is vital to a leader’s ultimate success so it is important that these six tips are followed by all leaders.Coach Behind Closed Doors; Praise in PublicGood leaders realize a lot of their success is achieved through the help of others. Instinctively, th

king your sales copy -- http://www.kingofcopy.com/salescopyreview -- one of the smartest things you can ever do, is to come clean with any wrinkles or product flaws you have.

This makes you a lot more "real" to your prospects. It also lets them know, that you too, are only human, and it makes almost ANYTHING else you're saying, have 100% credibility.

Here's what I mean. Let's say you're selling some kind of a lawnmower. Maybe you'd reveal your flaws like this:

See, the LawnTrimmer was originally designed to manicure professional golf-courses -- you know the ones I mean"... yadda, yadda, yadda.

How to Hire the Right People
One of the biggest challenges any business owner or manager has is hiring the right people. I've recently discovered a simple, inexpensive yet very effective way which will help you get it right. This week I've asked Nathan Chanesman, Managing Director of Myprofile Pty Ltd. to please explain…"Without quality employees who share your vision and work ethic your business is not going anywhere.So how do you find the "right" employee?We've all experienced hiring

ut one thing I must let you know about the LawnTrimmer, is that if your back-yard has LOADS of trees, or if you've got an unusual amount of curves to go around to get your lawn looking even, then the LawnTrimmer isn't for you.

See, the LawnTrimmer was originally designed to manicure professional golf-courses -- you know the ones I mean"... yadda, yadda, yadda.

Well... there are things worse than that, but they're irrelevant for now.

O.K.?

The other thing this whole issue about Kate Moss teaches you, is that in the end... we're all on the same level playing field. See, even though Moss was making over $10,000 Dollars DAILY in her heyday during the 1990's, that didn't stop her from being made out to be "the bad guy" because of her reluctance to own up to what was going on.

Don't you make the same mistake -- it's a costly lesson to learn and I'd hate to see everything you've worked so hard for, blown by one foolish error.

Now go sell something,

Craig Garber

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

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Innovation Needs a Culture of Trust and Openness

If we want more experimentation and learning on our teams or organizations, we must establish an atmosphere that builds self-confidence and trust.

How To Choose A Business Web Hosting Company

So you are finally opening your own home business, congratulations! Having an online presence is important to any home business, and finding the right company to host your online business website can mean the difference between success and failure.

The 5 Keys to Creating Tasty Link Bait

From Google's Matt Cutts to SEOBook - Aaron Wall, everyone on the internet is talking about link bait. If you don’t already know, link bait is the practice of writing content with the intention of getting other people to link to it. Link baiting is one of the few linking strategies that Google has publicly approved. So why would you want to start using link bait?

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Added for You - What You Can Learn About Selling, From Kate Moss

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