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Added for You - Mortgage Broker Marketing: Can You Tell The Difference
Establishing standards is critical to the success of every business. That is why numerous companies go for ISO 9000 certification, which is a series of globally identified standards and rules that define an effective quality system. ISO standards themselves do not perform assessments or audits to ensure that they are applied by companies in conformity with the requirements of the standards.Many testing laboratories and certification bodies conduct independent assessment services to provide evidence that services, goods, or systems match to ISO standards. The assessment of a quality system against the ISO 9000 standard is variously referred to as certification and registra
Difference is Everywhere
The brochure’s headline blares, “We make the difference for you,” or “feel the difference,” or “experience the difference,” and one of a hundred other variations of the same theme. What doesn’t make sense is, what’s actually the difference? Every mortgage broker marketing brochure is bragging about how they’re different, which m
An increasingly popular alternative to starting from scratch or buying an existing business is to buy a franchise. A franchise is a business relationship between a franchisor and a franchisee.The franschisee agrees to pay the franchisor a certain sum of money for use of the business name or method of doing business or both, usually in the form of an initial fee and some agreed percentage of sales or similar.The main advantage of starting a business by becoming a franchisee is that you are usually buying a tried and tested method for doing a particular business. Consequently, there should be a greater chance of success than with buying an existing business or starti
There are mortgage brokers who get 98% of their loans closed on time, and then there are those who get 2% of their loans closed on time. There are mortgage brokers who return phone messages to agents within the hour and then there are those who haven’t returned phone messages to agents from last month. There are mortgage brokers who solicit referrals for their agents, and then there are those who don’t know how to spell the word, “referral.”
So if there are differences between mortgage brokers, why do agents struggle to notice it? Why, when it’s glaringly obvious, that you’re better than your competitors, agents can’t see it?
Chances are, it’s in your marketing, particularly with what it says. For instance, grab your brochure. Read it. What does it communicate?
- Does it tell the reader the length of time you’ve been in business?
- Does it list the different type of loan programs you offer?
- Does it say you’re a proven, experienced professional?
- Does it comment about fast & friendly service?
If your brochure says these things, guess what…Agents have heard this before, so much so, your message is being ignored. Plainly speaking, your brochure – ink and all – are getting no attention from agents.
Difference is Everywhere
The brochure’s headline blares, “We make the difference for you,” or “feel the difference,” or “experience the difference,” and one of a hundred other variations of the same theme. What doesn’t make sense is, what’s actually the difference? Every mortgage broker marketing brochure is bragging about how they’re different, which ma
If you’re considering teaching ESL in South Korea, there are a few things that you should know before making your decision. It’s sometimes difficult to get accurate information. I will sum up some of the most important points for you hear. Then, when you decide to go to Korea, you’ll be confident in your decision.1. You don’t need a TESOL CertificateThere are a lot of sites on the Net and businesses out there that will try to convince you to take a course to get certified to teach English as a Second Language. To clear up the misconceptions, you don’t need it! All you need to qualify to teach in South Korea is a 4-year degree (BA, BS etc…)So, save your
So if there are differences between mortgage brokers, why do agents struggle to notice it? Why, when it’s glaringly obvious, that you’re better than your competitors, agents can’t see it?
Chances are, it’s in your marketing, particularly with what it says. For instance, grab your brochure. Read it. What does it communicate?
- Does it tell the reader the length of time you’ve been in business?
- Does it list the different type of loan programs you offer?
- Does it say you’re a proven, experienced professional?
- Does it comment about fast & friendly service?
If your brochure says these things, guess what…Agents have heard this before, so much so, your message is being ignored. Plainly speaking, your brochure – ink and all – are getting no attention from agents.
Difference is Everywhere
The brochure’s headline blares, “We make the difference for you,” or “feel the difference,” or “experience the difference,” and one of a hundred other variations of the same theme. What doesn’t make sense is, what’s actually the difference? Every mortgage broker marketing brochure is bragging about how they’re different, which m
Mattress Cleaning? When was the Last Time You Cleaned Your Mattress? Clean a mattress…what the heck are you talkin’ about? Mattress cleaning is a newly developing and untapped business opportunity. Mattress cleaning is an absolute necessity, proven and evidenced over the last decade by the steadily decreasing $billions spent by Europeans annually, on respiratory and allergy medications. Nearly 4,000 mattress cleaning businesses have sprouted up throughout Europe in the past twelve years and continue to sprout up there and in other places such as Australia, the Far East, and the Pacific Rim. Now, North America has become virgin territory for the up and com
Chances are, it’s in your marketing, particularly with what it says. For instance, grab your brochure. Read it. What does it communicate?
- Does it tell the reader the length of time you’ve been in business?
- Does it list the different type of loan programs you offer?
- Does it say you’re a proven, experienced professional?
- Does it comment about fast & friendly service?
If your brochure says these things, guess what…Agents have heard this before, so much so, your message is being ignored. Plainly speaking, your brochure – ink and all – are getting no attention from agents.
Difference is Everywhere
The brochure’s headline blares, “We make the difference for you,” or “feel the difference,” or “experience the difference,” and one of a hundred other variations of the same theme. What doesn’t make sense is, what’s actually the difference? Every mortgage broker marketing brochure is bragging about how they’re different, which m
In today's competitive corporate market a successful business needs to develop a loyal customer base and also to generate new clients. In order to achieve your full potential in your particular market, you need efficient and well motivated customer service and sales teams. Teams do not just happen, they are built. The most skilled managers are able to build teams instinctively - but most of us will need a little help. That is where team building comes onto the scene.Search for 'team building' or 'corporate entertainment' on Google and you will find a bewildering array of available providers from which to choose. As a manager you need to choose wisely - find a mediocre t
If your brochure says these things, guess what…Agents have heard this before, so much so, your message is being ignored. Plainly speaking, your brochure – ink and all – are getting no attention from agents.
Difference is Everywhere
The brochure’s headline blares, “We make the difference for you,” or “feel the difference,” or “experience the difference,” and one of a hundred other variations of the same theme. What doesn’t make sense is, what’s actually the difference? Every mortgage broker marketing brochure is bragging about how they’re different, which m
“We trained hard…but it seemed that every time we were beginning to form into teams we would be reorganized. I was to learn later in life that we tend to meet any new situation by reorganizing, and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency and demoralization”. This is not a quote from the latest biography of a retired CEO, or from a management consultant’s book in an airport bookshop. It was written in AD 65 by Caius Petronius, who apparently had an insight or two into organizational development.In 513 BC, Heraclitus observed that, “There is nothing permanent except change.” And in the 16th cen
Difference is Everywhere
The brochure’s headline blares, “We make the difference for you,” or “feel the difference,” or “experience the difference,” and one of a hundred other variations of the same theme. What doesn’t make sense is, what’s actually the difference? Every mortgage broker marketing brochure is bragging about how they’re different, which makes everyone appear the same, and leaves agents to figure out what that difference is specifically.
If the difference is your main selling point, then articulate it. For example, if you have a track record of closing loans early, don’t communicate that you offer great service, in fact, don’t even say that you close loans on time. Instead, factually state how you close loans early, i.e. “For 3 straight years and running, we’ve proudly closed 99% of loans 5 days prior to escrow.”
Your Service Point of Difference
Commonly, agents will tell you the typical issues they have with mortgage brokers' service points involve:
- Poor Communication During Loan Application Process
- Loan Doc’s Not Arriving to Escrow Before Closing Date
- Lack of Accountability When Matters Go Upside Down
- No Reciprocity of Leads or Referrals
Herein lies your opportunity. Services are similar from one lender to the next, so the more similar the services, the more important the details. Your marketing should accentuate the trivial, because when services are alike and meaningful differences are difficult to spot, prospects look for trivial matters to make judgment.
Quantify Your Service Points
To uncover the trivial within your differences to stand out from competitors, begin with quantifying each service point. Quantification makes it easier to document your points of difference, providing the reader, through your brochure, numbers, facts
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